View performance for a single account

You can use the reporting dashboard in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. to view performance data that are tailored to your specific needs. On this dashboard, you can see:

• Slot requests and bid cycle data

• Win rate A percentage, calculated as number of bids won by DSPs divided by the number of bids submitted. and bid rate data

• Detailed revenue and bidding performance activity that can be filtered by creative type A classification of ads based on behavior. Describes the properties of the advertisement creative. Available formats include: standard, expandable, overlay/voken, in-banner video, survey, audio, and video., device type, inventory channel, domain and site name.

Use cases

As a Media Owner, here are some examples of why you'd use the reporting dashboard:

• Time savings: It's efficient to log in and get a quick 360 view of how your business is functioning on the exchange.

• Troubleshooting: The dashboard makes it easier to spot and fix difficult to find issues. For example, the number of bids blocked or a drop in your slot requests could translate into meaningful revenue.

• Easy to use: The dashboard offers easy to use filters with drop-down menu suggestions.

• Sharing data: You can download your filtered dashboard data.

Accessing the page and dashboard

Note: Certain browser settings can prevent this dashboard from displaying. Make sure that third-party cookies are allowed. For example, if you're a Safari user, go to Safari > Preferences > Privacy and make sure these settings are turned off: Block all cookies and Prevent cross-site tracking.

To access and share your dashboard, you can follow these steps:

1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. You will see your account's performance data in the reporting dashboard. Refer to the table below for more information on the available tiles and descriptions of what is contained in each tile:

   Tile name	Description
   Net Revenue	Your estimated net revenue. To view your exact revenue data, see View your payments from Index. The green or red percentage below shows a comparison between the Date Range you selected and the prior period. For example, Last 30 days compares revenue from the last 30 days to the 30 days before.
   Impressions	The total number of impressions, including deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. impressions. The green or red percentage below shows a comparison between the Date Range you selected and the prior period. For example, Week to date compares impressions from the current week to date to the week before.
   eCPM Effective Cost Per Mille (eCPM). A publisher metric used as an estimate of the revenue media owners receive for every thousand ad impressions. It allows media owners to compare the effectiveness of different types of advertising and optimize to increase revenue. eCPM is calculated as (Total Earnings / Impressions) x 1000. eCPM is essentially the same as revenue per mille (RPM).	The net cost per 1000 impressions. The green or red percentage below shows a comparison between the Date Range you selected and the period prior. For example, Today compares the eCPM so far today to yesterday's eCPM.
   Ad Server A platform that manages, stores, and delivers advertisements to a publisher's site. Win Rate	The rate of impressions that were served, compared to the number of bids that were submitted. The green or red percentage below shows a comparison between the Date Range you selected and the period prior. For example, Yesterday compares yesterday's ad server win rate to the day before yesterday.
   Net Revenue & Impressions | Open & Deals	A visualization that compares the number of impressions to your net revenue.
   Slot Requests & Impressions	A visualization that compares the number of impressions to the number of slot requests.
   Bid Blocked Rate	The percentage of bids that were blocked as a result of the Media Owner's creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. settings. The green or red percentage below shows a comparison between the Date Range you selected and the period prior. For example, Yesterday compares yesterday's bid blocked rate to the day before yesterday.
   Bid Below Floor A pricing control used by media owners and exchanges to set a minimum sale price on inventory.	The percentage of bids that were blocked because they were below the auction's floor price. The green or red percentage below shows a comparison between the Date Range you selected and the period prior. For example, Last 30 days compares the number of bids below floor from the past 30 days to the 30 days before.
   Bids Chosen	The number of bids that were submitted to your ad server. The green or red percentage below shows a comparison between the Date Range you selected and the period prior. For example, Today compares the bids chosen so far today to the day before.
   Bid Cycle	A visualization of the number of bids that fall into each stage of the bid cycle, where: Bids Below Floor: Populated when a bid response An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale. is below the floor price set for the auction. Bids Blocked: Populated when the bid is blocked because of the Media Owner's creative settings. Bids in Review: Populated when the bid is associated with a campaign A collection of multiple ads in different formats. that is currently waiting to be reviewed or audited. Bid Timeouts: The total number of times a bid was returned after the designated timeout window. It's populated when Index can determine that a partner timed out. Bids Eligible: A bid response that has no blocks and is eligible to compete in the auction. Unlike bid_chosen responses, eligible bids are not the highest bid of a given auction, and are therefore not sent to the ad server. Bids Chosen: The highest bid in a given auction that is submitted to the ad server as a candidate to potentially win an impression.

4. To view specific information in the reporting dashboard, you can filter the results using any of the following criteria:

   Filtering Option	Description
   Date Range	All data is displayed in the local time zone and currency set in your account settings. For more information, see View and edit your account settings in the Index UI. The possible values are: Today: Includes data from 12:00 AM today up to the current time, with a 2-6 hour delay. For example, a dashboard accessed at 8:00 AM would include roughly six hours of data, given the 2-6 hour delay. Note: If you included Today in your selection, the period over period comparison values may be lower. Yesterday: Includes data from the previous day, ending at 12:00 AM. Last 7 days: Includes data from the previous seven days, ending at 12:00 AM on the day the dashboard is accessed. This report does not include data for the day the dashboard is accessed. Last 14 days: Includes data from the previous 14 days, ending at 12:00 AM on the day the dashboard is accessed. This report does not include data for the day the dashboard is accessed. Last 30 days: Includes data from the previous 30 days, ending at 12:00 AM on the day the dashboard is accessed. This report does not include data for the day the dashboard is accessed. Week to date: Includes data from the current week, starting on Monday and ending on the day the dashboard is accessed. Month to date: Includes data from the current month, starting on the first day of the month and ending on the day the dashboard is accessed. Last week: Includes data from the previous week, starting on the first day of the week. Last month: Includes data from the previous month, starting on the first day of the month.
   Creative Type	The type of ad being requested. The possible values are: Banner: Filter by banner impressions. Video: Filter by video impressions. Native: Filter by native impressions.
   Device Type	The type of device from which the impression originated. The possible values are: Mobile/tablet: Filter by impressions that originated from a mobile device or a tablet, such as a Samsung galaxy. Personal_computer: Filter by impressions that originated from a personal computer, such as a MacBook Pro. Connected_tv: Filter by impressions that originated from a TV that has built in connection to the internet, such as a Samsung smart TV. Phone: Filter by impressions that originated from a phone, such as an iPhone or Nokia. Tablet: Filter by impressions that originated from a tablet, such as an iPad or Amazon Fire HD. Connected_device: Filter by impressions that originated from a connected device, such as an Amazon Firestick, Xbox, PlayStation, Apple TV. Set_top_box: Filter by impressions that originated from a set top box A device that provides on-demand video directly to users, for example a cable box., such as a Comcast X1 Box (or type of cable box).
   Domain / App Bundle	Either the domain used in the bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression., or a platform-specific mobile application ID.
   Inventory Channel	The environment through which the ad is shown. The possible values are: Web: Filter by the ads that are shown in a web (or browser) environment. Amp Accelerated Mobile Pages (AMP). An open source HTML framework developed by Google. AMP is optimized for mobile web browsing and is intended to help webpages load faster. Index supported formats include standard banner, multi-size, multi-format, and fast fetch/AMPHTML ads.: Filter by the ads that are shown in an AMP (Accelerated Mobile Pages Accelerated Mobile Pages (AMP). An open source HTML framework developed by Google. AMP is optimized for mobile web browsing and is intended to help webpages load faster. Index supported formats include standard banner, multi-size, multi-format, and fast fetch/AMPHTML ads.) environment. In-app: Filter by the ads that are shown in an in-app environment. Other: Filter by impressions that are shown in an environment that doesn't include one of the above options.
   Site Name	The name of the site.

5. Optionally, if you want to download the filtered dashboard, click the menu in the top-right of the dashboard and click Download.