Monitoring your deals in the Deals dashboard

The Deals dashboard in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. is a reporting dashboard tool that you can use to view and filter metrics and visualizations for all your deals. The dashboard allows you to view visualizations of performance data that are tailored to your specific needs, and focuses on the following:

• Deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. net revenue data.

• Total deal impressions count and deal eCPM Effective Cost Per Mille (eCPM). A publisher metric used as an estimate of the revenue publishers receive for every thousand ad impressions. It allows publishers to compare the effectiveness of different types of advertising and optimize to increase revenue. eCPM is calculated as (Total Earnings / Impressions) x 1000. eCPM is essentially the same as revenue per mille (RPM). data.

• Overviews of top spending deals, buyers, and brands.

• Detailed bid cycle data that can be filtered by deal name, deal ID, DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. name, creative type A classification of ads based on behavior. Describes the properties of the advertisement creative. Available formats include: standard, expandable, overlay/voken, in-banner video, survey, audio, and video., device type, inventory channel, domain, and site name.

Use cases

As a publisher The owner of a website or app where advertisements are served., here are some examples of why you would use the Deals dashboard:

• Save time: It is efficient to log in and get a quick 360 view of how your deals business is functioning on the exchange.​​

• Identify revenue opportunities: The Bid Health feature on the dashboard makes it easier to spot and fix issues that are difficult to find. For example, the number of bids that have been blocked for a certain deal could translate into meaningful revenue. ​

• Easily filter data: The dashboard offers easy to use filters with drop-down menu suggestions.

• Share data: You can download data from individual charts or the entire page.

Accessing and sharing your dashboard

You can access and share your dashboard in one of the following ways:

• Index UI: The dashboard is available directly in the Index UI under Private Market > Deals Dashboard.

• Direct download: The output of a custom dashboard can also be downloaded directly from the Index UI.

Filtering the data in your dashboard

For more information about filtering the data in your reporting dashboard, see Filter your data .