Enable Index in Publica

Publishers can access Index Exchange (Index)'s video demand by enabling Index in Publica.

Before you begin: You must have a Publica UI account. If you do not have an account, contact your Publica account manager.

1. Contact Index to begin the integration process. An Index Representative performs a technical assessment of the integration and verifies if it meets the requirements.

2. After the assessment is complete and approved, Index completes the following for you:

   1. Index creates a new Index account for you and maps your inventory to SiteIDs.

   2. Index creates a new ads.txt A file that a publisher provides on their site which lists all of the sellers that are authorized to sell their inventory. Ads.txt adheres to the IAB Tech Lab's Authorized Digital Sellers standard that provides transparency into the supply chain, helps prevent domain spoofing, and disallows unauthorized reselling of inventory. and app-ads.txt A file that a publisher provides on their app which lists all of the sellers that are authorized to sell their inventory. App-ads.txt.txt adheres to the IAB Tech Lab's Authorized Digital Sellers standard that provides transparency into the supply chain, helps prevent domain spoofing, and disallows unauthorized reselling of inventory. entry for the inventory that you want to sell.

   3. Index provides the SiteIDs and ads.txt and app-ads.txt entries to you.

3. You must add the ads.txt and app-ads.txt entry that you have received from Index as follows:
   • Add the ads.txt entry in the root of the website domain whose inventory you are selling. To learn more about the ads.txt file and format, see the IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Tech Lab ads.txt specification.
   • Add the app-ads.txt entry in the root of the domain associated with the app whose inventory you are selling. To learn about the app-ads.txt file and format, see the IAB Tech Lab app-ads.txt specification.

4. In the Publica UI, you must add Index as a bidder and add the SiteIDs provided to you by Index. This can be done in the Bidder Management screen in the Publica UI. If you need help completing this step in the Publica UI, contact your Publica account manager.

5. Index runs a health check to make sure that any discrepancies are minimal and moves your integration to production.