The plcmt field in the Video object specifies the video's placement type according to the updated IAB Digital Video Guidelines. We recommend that you pass one of the following values in video.plcmt field, where:
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1= instream. The video plays before, after, or during video content, with sound on by default, or the user has given clear intent to watch the video. -
2= accompanying content. The video plays before, after, or during video content with sound off by default. -
3= interstitial. The video plays without video content and is the primary focus of the page with sound off by default. -
4= standalone. The video plays without streaming video content such as within an article or banner with sound off by default.
For more information about placement guidelines, see the Index Explains Understanding the New Video Placement Guidelines Featuring IAB Tech Lab video.
