Release Notes

November 13, 2024

Support for previewing video creatives in the Index UI (Beta)

Publishers can now preview all video creatives for an associated campaign on the Campaigns dashboard in the Index UI.

For more information about previewing video creatives, see Preview the video creatives associated with a campaign (Beta).

Publishers

October 23, 2024

Custom key value targeting

Marketplace Partners can now target custom key values in Marketplace Packages and buyers can now target custom key values in Inventory Packages.

For more information, see the following:

• Create a Marketplace Package

• Targeting options for Inventory Packages
  

Marketplace Partners

Buyers

October 23, 2024

Targeted deal settings screen

Marketplace Partners can now view the settings applied by publishers to deals that can be targeted in Marketplace Packages. For more information, see the following:

• Create a Marketplace Package

• Viewing a publisher's deal settings for a targeted deal

Marketplace Partners

Publishers

October 21, 2024

New fields in Reports in the Index UI and Reporting API

Index has added the following fields for Click and Video Event Metrics to Reports in the Index UI and the Reporting API:

• clicks

• click_through_rate

• measurable_click_impressions

• measurable_video_playback

• video_completion_rate

• video_first_quartile

• video_midpoint

• video_third_quartile

• video_complete

For more information about these fields, see Data dictionary.

Publishers

Buyers

DSPs

Marketplace Partners

October 21, 2024

New fields in Reports in the Index UI and Reporting API

Index has added the following fields to Reports in the Index UI and the Reporting API to provide transparency on deals targeted in a Marketplace Package:

• marketplace_targeted_deal_id

• marketplace_targeted_deal_name

For more information about these fields, see Data dictionary.

Publishers

Marketplace Partners

October 3, 2024

URL targeting in Deals with Marketplaces

Publishers can now target subdirectories of their main domain in a Deal with Marketplaces. For more information, see Create a Deal with Marketplaces (Beta).

Publishers

Marketplace Partners

September 25, 2024

Support for FreeWheel Programmatic Module

Index's FreeWheel Programmatic Module is now available to all Publishers. The Programmatic Module is an OpenRTB supply integration with FreeWheel, which allows FreeWheel publishers to receive demand from Index.

For more information about the FreeWheel Programmatic Module, see Enable Index in FreeWheel.

Publishers

September 13, 2024

Support for VAST 4.x in OpenRTB

Index now supports VAST 4.x in OpenRTB bid requests. Publishers with video ad inventory can now include the following options in the OpenRTB protocols field:

• VAST 4.0
• VAST 4.0 Wrapper
• VAST 4.1
• VAST 4.1 Wrapper
• VAST 4.2
• VAST 4.2 Wrapper

For more information about the protocols field, see List of supported OpenRTB bid request fields for sellers.

Publishers

DSPs

Buyers

Marketplace Partners

September 10, 2024

Streaming TV dashboard

Marketplace Partners can now use the Streaming TV dashboard to browse and filter available streaming impression opportunities.

For more information, see View available streaming TV inventory (Alpha).

Marketplace Partners

September 3, 2024

Support for new ad sizes

Index has added support for the following banner ad sizes:

• 300x210
• 300x220
• 300x230
• 300x240
• 300x431

• 320x75

• 480x300
• 480x480
• 500x200
• 620x891
• 640x320
• 970x170
• 970x210
• 970x310
• 970x540
• 970x560
• 970x570

For more information about the ad sizes that Index supports, see List of supported ad sizes.

Publishers

August 27, 2024

Zip and postal code targeting (Alpha)

Zip and postal code targeting is now available in Marketplace Packages and Inventory Packages.

For Marketplace Partners:

• Targeting geography in Marketplace Packages

• Create a Marketplace Package

For buyers:

• Targeting options for Inventory Packages

Marketplace Partners

Buyers

August 26, 2024

VCR and CTR targeting in direct deals and Deals with Marketplaces

Publishers can now target video completion rate (VCR) and click-through rate (CTR) in direct deals and Deals with Marketplaces.

For more information, see the following:

• Targeting video completion rate (VCR) in a deal (Alpha)

• Targeting click-through rate (CTR) in a deal (Alpha)

• Create a direct deal

• Create a Deal with Marketplaces (Beta)

Publishers

August 19, 2024

Deals with Marketplaces

(Alpha)

Publishers can now create Deals with Marketplaces for Marketplace Partners to target in their Marketplace Packages.

For publishers, to learn more about Deals with Marketplaces, see What is a Deal with Marketplaces (Beta)?

For Marketplace Partners, to learn more about how to target a Deal with Marketplaces in a Marketplace Package, see Targeting a deal in a Marketplace Package (Beta).

Publishers

Marketplace Partners

August 8, 2024

VCR and CTR targeting in Marketplace Packages and Inventory Packages (Alpha)

Marketplace Partners and buyers can now target video completion rate (VCR) and click-through rate (CTR) in deals.

For Marketplace Partners:

• Targeting video completion rate (VCR) in Marketplace Packages (Alpha)

• Targeting click-through rate (CTR) in Marketplace Packages (Alpha)

• Create a Marketplace Package

For buyers:

• Targeting video completion rate (VCR) in Inventory Packages (Alpha)

• Targeting click-through rate (CTR) in Inventory Packages (Alpha)

• Targeting options for Inventory Packages

Marketplace Partners

Buyers

August 7, 2024

Exclusion targeting for content genre and content rating in direct deals

You can now exclude content genres and content ratings from being targeted in direct deals.

For more information, see Create a direct deal.

Publishers

July 27, 2024

Reports in the Index UI and the Reporting API

Notice: Scheduled maintenance on Saturday, July 27, from 9:00 AM to 1:00 PM (EDT)

During this scheduled maintenance, you may see a delay in new hourly data in the following reporting scenarios:

• Reports in the Index UI: When downloading reports directly from the UI or viewing any dashboards that contain hourly data.

• Reporting API: When downloading reports that contain hourly data.

Publishers

Buyers

DSPs

Marketplace Partners

July 18, 2024

Exclusion targeting for content genre and content rating in Marketplace Packages and Inventory Packages

You can now exclude content genres and content ratings from being targeted in in Marketplace Packages and Inventory Packages.

For Marketplace Partners, see Create a Marketplace Package.

For Buyers, see Targeting options for Inventory Packages.

Marketplace Partners

Buyers

July 16, 2024

Changes to Index's data retention policy for hourly data

Reporting data that is aggregated on an hourly level now has a retention period of 100 days.

For more information, see Data retention policy or Service-level agreement (SLA) for data.

Publishers

Buyers

DSPs

Marketplace Partners

June 14, 2024

New fields in Reports in the Index UI and Reporting API

Index has added the following deal reporting label fields to Reports in the Index UI and the Reporting API:

• advertiser

• agency

• custom

• dsp_id_level_1

• dsp_id_level_2

• external_reference_id

• salesperson

For more information about these fields, see Data dictionary.

Marketplace Partners

June 4, 2024

New fields in Client Audit Logs (CAL)

Index has added the following four new ID fields to our Client Audit Logs (CAL) API:

• external_ad_id

• external_campaign_id

• global_placement_id

• inbound_deal_id

For more information about these fields, see Data dictionary.

Publishers

Buyers

Data Providers

DSPs

Marketplace Partners

May 31, 2024

IX Library deprecation

The IX Library is no longer available. If you have any questions. reach out to your Index Representative.

Publishers

IX Library Partners

May 21, 2024

Reports in the Index UI, Reporting API, CAL

Index has added the following field to provide transparency on  Marketplace Vendor Fees to Reports in the Index UI, the Reporting API, and CAL:

• marketplace_vendor_fee

For more information about these fields, see Data dictionary.

Publishers

Marketplace Partners

Buyers

May 1, 2024

Custom reporting label values in Marketplace Packages

When creating a Marketplace Package, Marketplace Partners can now enter custom values for the following reporting labels:

• Agency: Use this label to associate the deal with an agency.
• Advertiser: Use this label to associate the deal with an advertiser.
• Salesperson: Use this label to associate the deal with a salesperson.
• External reference ID: Use this label to associate the deal with an external record system.
• Custom: Use this label to associate the deal with any other values that you want to report on that don't fit the categories listed above.

For more information about reporting labels, see Create a Marketplace Package.

Marketplace Partners

April 15, 2024

Targeting inbound deal IDs (Beta)

Deal IDs sent in inbound ad requests can now be targeted in direct deals. If you would like to participate in the Beta program to be able to target inbound deal IDs, contact your Index Representative.

For more information about targeting inbound deal IDs, see step 24 in Create a direct deal.

Publishers

April 12, 2024

Reports in the Index UI, Reporting API

Index has added the following fields for Privacy Sandbox to Reports in the Index UI (for publishers) and the Reporting API (for publishers and DSPs):

• topic_id

• topic_name

• topic_version_name

For more information about these fields, see Data dictionary.

Publishers

DSPs

April 11, 2024

Client Audit Logs (CAL)

Index has added the topic_id field for Privacy Sandbox to CAL.

For more information about this field, see Data dictionary.

Publishers

Buyers

DSPs

Marketplace Partners

April 4, 2024

Segment exclusion targeting in Marketplace Packages and Inventory Packages

You can now exclude segments from being targeted in Marketplace Packages and Inventory Packages.

For more information, see Create a Marketplace Package or Targeting options for Inventory Packages.

Marketplace Partners

Buyers

April 4, 2024

Flex Video for web banner in Beta

Index's Flex Video feature is now in Beta. Flex Video is a feature that allows publishers with web banner supply to access Index's video demand. Flex Video is available for approved media owners with ad sizes of 300x250 who pass the GPID field. For more information about Flex Video, see Using Flex Video to render video ads in web banner ad slots (Beta).

Publishers

March 15, 2024

Reports in the Index UI and Reporting API

Index has added the following value to the inventory_channel field: 

• protected web: A browser ad that is associated with the Protected Audience API.

For more information about this field, see Data dictionary.

For more information about Privacy Sandbox reporting, see View reporting data for Privacy Sandbox.

Marketplace Partners

Publishers

Buyers

March 15, 2024

Reports in the Index UI, the Reporting API, CAL

Notice: Scheduled maintenance on Saturday, March 16, from 10:00 AM to 12:00 PM (EDT)

During this scheduled maintenance, you may see a delay in new hourly data in the following reporting scenarios:

• Reports in the Index UI: When downloading reports directly from the UI or viewing any dashboards that contain hourly data.

• Reporting API and CAL API: When downloading reports that contain hourly data.

Publishers

Buyers

DSPs

March 10, 2024

Client Audit Logs (CAL)

Index has added the cma_label field for Privacy Sandbox to CAL.

For more information about this field, see Data dictionary.

Publishers

Buyers

DSPs

Marketplace Partners

February 26, 2024

Deal Activity Tab

Index has added the following functionality to the Deal Activity Tab:

• You can allow or block site IDs from serving on a specific campaign directly from the Deal Activity Tab.

• You can view the creatives associated with a campaign directly from the Deal Activity Tab.

For more information about how to use these features, see steps 8-9 in View how a specific deal is performing.

For more information on how to allow or block a campaign, see Allow or block a campaign.

Publishers

February 15, 2024

Fixed-rate CPM fee option added to Index Marketplaces

Marketplace Partners now have the option to either earn a fixed-rate CPM or a percentage fee for impressions. For more information, see Understanding Index Marketplaces transactions for Marketplace Partners.

Marketplace Partners

February 15, 2024

Publisher targeting no longer required when creating a Marketplace Package

Marketplace Partners no longer have to target at least one publisher when you create a Marketplace Package. Instead, you now have the option to target at least one publisher, one segment, or one domain or app bundle. For more information, see Create a Marketplace Package.

Marketplace Partners

February 14, 2024

Reports in the Index UI

Index has added the following new fields for Privacy Sandbox reporting:

• cma_label

• protected_audience_status

For more information about these fields, see Data dictionary.

Publishers

Buyers

Marketplace Partners

February 9, 2024

Reports in the Index UI, the Reporting API, CAL

Notice: Scheduled maintenance on Saturday, February 10, ending at 10:00 PM (UTC)

During this scheduled maintenance, you may see a delay in new hourly data in the following reporting scenarios:

• Reports in the Index UI: When downloading reports directly from the UI or viewing any dashboards that contain hourly data.

• Reporting API and CAL API: When downloading reports that contain hourly data.

Publishers

Buyers

DSPs

February 7, 2024

Digital Services Act (DSA) support

To support the new Digital Services Act (DSA), Index has updated our policy documentation. The DSA requires that users have real-time access to information about ads shown to them on an online platform, such as the identity of the advertiser.

Index is not directly captured by the DSA but we support publishers who are implementing IAB's DSA Solution. For more information about the privacy regulations we support, see Policy and regulations.

We have also added new DSA and Transparency OpenRTB objects. For more information about these objects, see List of supported bid request fields for sellers.

Publishers

DSPs

Buyers

Marketplace Partners

February 1, 2024

Targeting topics from Google's Topics API in deals (Alpha)

You can now target topics in deals as custom key values. If you would like to participate in the alpha program to be able to target topics in your deals, contact your Index Representative.

For more information, see Targeting topics from Google's Topics API in deals (Alpha).

Publishers

January 22, 2024

Update to our Protected Audience API testing guidance

As expected, building support for Protected Audiences involves many updates on the exchange.

We decided to prioritize some of the larger features for an early 2024 phase, while testing media spend and observing the early and ongoing growth of participants.

We have updated our Protected Audience API testing guidance with the following temporary testing limitations. Both issues are currently being worked on and we expect them to be updated soon. This API is in its early stage and we expect mostly test creatives from DSPs and limited demand.

• Ad quality blocks are not being enforced on Protected Audience API bids. Many of the bids are test bids with test creatives from DSPs.
• The publisher to Index revenue share value is always set to 80% to the publisher and 20% to Index.

For more information about the Protected Audience API, see Receive Protected Audience API demand from Index using Prebid.js.

Publishers

January 22, 2024

New policy release

Index has released our Index Marketplaces policy documentation for Marketplace Participants. For more information, see Marketplaces policy.

Marketplace Partners

Publishers

Buyers

January 18, 2024

Programmatic guaranteed deals can now be created in the Index UI and related updated Create Deal menu options

You can now create programmatic deals in the Index UI and this feature is now in open beta. With this addition, we have made the following changes to the CREATE DEAL menu:

• The Use new deal setup option is now called Direct. Use this option when you want to create a deal using inventory groups.

• A new Programmatic guaranteed option has been added.

• The Use deal sections option is now called Legacy. We recommend that you create a Direct deal instead, but if required, use this option to create deals that use deal sections.

For more information about programmatic guaranteed deals, see Create a programmatic guaranteed deal (open beta).

Publishers