List of supported Universal ID providers

Index Exchange (Index) offers addressability solutions with the following Universal ID providers:

 

Universal ID provider Type of identifier Name of identifier Supported publisher integrations Support for Matched Audiences Shown in CAL as p_id

Audigent (Beta)

Inferred (Probabilistic)

hadronId

Any Index publisher who is using:

  • Prebid

  • OpenRTB server-side integrations

Note: Audigent is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

No

No

Epsilon (Beta)

Inferred (Site level)

publinkId

Any Index publisher who is using:

  • Prebid

  • OpenRTB server-side integrations

Note: Epsilon is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

No

No

ID5 (Beta)

Inferred (Probabilistic)

id5id

Any Index publisher who is using:

  • Prebid

  • OpenRTB server-side integrations

Note: ID5 is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

No

 

 

No

 

LiveIntent

Authenticated

noID

Any Index publisher who is using:

  • IX Identity Library™

  • Server to server integrations

  • OpenRTB server-side integrations

 

No

LiveRamp

Authenticated

RampID

Any Index publisher who is using:

  • IX Identity Library

  • Prebid
  • Server to server integrations

  • OpenRTB server-side integrations

Yes

 

*

Lotame (Beta)

Inferred (Probabilistic)

lotamePanoramaId

Any Index publisher who is using:

  • Prebid

  • OpenRTB server-side integrations

Note: Lotame is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

No

No

Merkle

Merkle is only available for select agencies under the Dentsu Aegis Network.

Authenticated

M1 ID

Select publishers who have a commercial agreement with Merkle and are using:

  • IX Identity Library

  • Prebid

No

**

netID

Authenticated

tpid

Any Index publisher who is using:
  • IX Identity Library

  • Prebid
  • Server to server integrations

  • OpenRTB server-side integrations

No

 

No

 

Neustar (Beta)

Authenticated

fabrickID

Any Index publisher who is using:
  • IX Identity Library

  • Prebid
  • Server to server integrations

  • OpenRTB server-side integrations

Note: Neustar is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

 

**

SharedID (Beta)

Inferred (Site level)

pubcid

Any Index publisher who is using:

  • Prebid

  • OpenRTB server-side integrations

Note: SharedID is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

No

No

TrustPid (Beta)

Authenticated

trustpid

Any Index publisher who is using:

  • Prebid

  • OpenRTB server-side integrations

Note: TrustPid is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

No

No

Unified ID

Authenticated

TDID

Any Index publisher who is using:

  • IX Identity Library
  • Prebid
  • OpenRTB server-side integrations

No

 

No

 

Zeotap (Beta)

Authenticated

ID+

Any Index publisher who is using:

  • IX Identity Library
  • Prebid
  • OpenRTB server-side integrations

Note: Zeotap is currently in open Beta for publishers and in closed Beta for buyers. For more information, contact your Index Representative.

No

 

* Available only in the Brand Impression feed.

** Available only for the provider's Matched Audience deals.