Cryptocurrency and foreign exchange guidelines

As part of Index Exchange's ("Index") commitment to a transparent marketplace, advertisements related to foreign exchange trading (“forex”) and cryptocurrencies (“crypto”) undergo a thorough review prior to being permitted on the platform.

When an ad inventory related to forex or crypto is submitted to Index, it is reviewed by our specialized quality control team. This team ensures that advertisements for forex or crypto adhere to our brand safety A safe environment for advertising. Brand safety involves not depicting a brand on a site that contains controversial and/or extremist content, regardless of user engagement. standards specific to these products (discussed below) and to our general quality guidelines.

For more information on Index’s general quality standards and requirements, please refer to our Demand quality guidelines.

Forex and crypto compliance review

Index’s review of forex and crypto advertisement or supply content (“Forex and Crypto Content”) is limited to assessing compliance with our internal standards only. Index will, to the best of its ability, ensure that forex and crypto content meets the requirements set out in this document.

Index Exchange does not hold any responsibility for the legality of (i) forex and crypto content submitted by entities (for example, demand side platforms, advertising networks, advertising agencies, advertisers, etc.) seeking to make their advertisements eligible to participate on the platform (“Advertisers”), (ii) the placement of forex and crypto content submitted by Advertisers, or (iii) publication of content associated with forex and crypto on properties that contain advertising inventory that entities (for example, publishers, intermediaries, etc.) seek to make available for purchase by Advertisers on the platform ("Supply Partners").

Each Advertiser and Supply Partner is responsible for ensuring its forex and crypto content is compliant with all applicable laws, rules, and/or regulations and that its use of the platform does not violate applicable laws, rules, and/or regulations.

Index Exchange forex and crypto content standards

Index will review forex and crypto content against the applicable below standards. Any content that does not meet these standards will be rejected.

Forex and crypto content standards

Prohibited creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. content:

  • Creatives with high-pressure approaches or statements;

  • Fraudulent, deceptive, false, or misleading content;

  • Unclear, unbalanced or unfair representations of the product(s) advertised; and

  • Ads that present forex or crypto as appropriate for all people.

Regional requirements

Applicable laws, rules, and regulations may vary from jurisdiction to jurisdiction. Each Advertiser and Supply Partner is responsible for ensuring compliance with the laws, rules and regulations of the jurisdictions in which it chooses to serve forex and crypto content.

Questions and concerns

If you have any questions, please contact your Index Representative.