Demand quality guidelines

Index Exchange is a leader in providing a transparent ecosystem for both advertisers and publishers. To deliver on our values and quality standards, we have dedicated a team of quality control experts to review all advertisements before and after activation on the exchange.

Furthermore, IX makes sure that our advertising experiences adhere to all applicable regulations, reflect industry practices, and are current with digital innovations such as ads.txt, OpenRTB, and IAB guidelines.

To learn more about IX's demand quality guidelines, see: