Index Exchange is a leader in providing a transparent ecosystem for both advertisers and publishers. To deliver on our values and quality standards, we have dedicated a team of quality control experts to review all advertisements before and after activation on the exchange.
Furthermore, Index makes sure that our advertising experiences adhere to all applicable regulations, reflect industry practices, and are current with digital innovations such as ads.txt A file that a publisher provides on their site which lists all of the sellers that are authorized to sell their inventory. Ads.txt adheres to the IAB Tech Lab's Authorized Digital Sellers standard that provides transparency into the supply chain, helps prevent domain spoofing, and disallows unauthorized reselling of inventory., OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB., and IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. guidelines.
To learn more about Index's demand quality guidelines, see:
