Buyers who use Matched Audiences™ for direct or platform deals can upload their audience customer relationship management (CRM) file into the LiveRamp Connect platform in on one of the following ways:
- Upload a simple list of emails.
- Upload a CRM file with multiple identifiers and fields.
- Upload a file that contains online, digital information from tag managers.
For complete instructions on uploading an audience file, see Upload a File via Connect in the LiveRamp Knowledge Base.
Depending on the format of the file you uploaded, you can create a custom segment using the uploaded fields and values. For example, you can select “Gender = Female” and “Brand_ Affinity = High”. For complete instructions, see Create a Derived Segment in the LiveRamp Knowledge Base.
After you finish: Send a Matched Audience file from LiveRamp to Index.
