Buyers who use Matched Audiences™ Matched Audiences are IDs where data partners or publishers upload a list of IDs for a particular Universal ID provider and match a deal ID against that audience segment. for direct or platform deals can upload their audience customer relationship management (CRM) file into the LiveRamp Connect platform in on one of the following ways:
- Upload a simple list of emails.
- Upload a CRM file with multiple identifiers and fields.
- Upload a file that contains online, digital information from tag managers.
For complete instructions on uploading an audience file, see Upload a File via Connect in the LiveRamp Knowledge Base.
Depending on the format of the file you uploaded, you can create a custom segment using the uploaded fields and values. For example, you can select “Gender = Female” and “Brand_ Affinity = High”. For complete instructions, see Create a Derived Segment in the LiveRamp Knowledge Base.
After you finish: Send a Matched Audience file from LiveRamp to Index.
