Inventory Packages allow buyers to purchase publisher inventory using open auction mechanics, and does not require any negotiation between a buyer and publisher. They offer high quality inventory to buyers at open market rates, which allow for scale and efficiency. Publishers can monetize their inventory and audiences using Inventory Packages, and get a larger share of a buyer’s campaign budgets.
Using Inventory Packages, buyers can use a single deal ID to buy inventory from multiple publishers. These deals compete with bids in the open market using the open market floor rate (minimum CPM rate that is required to bid on this inventory). Unlike direct deals, deals that use Inventory Packages require no negotiation of terms between publishers and buyers. Instead, you work with Index's Buyer Services team to create the deal.
Buyers can benefit from using Inventory Packages in the following ways:
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Buy inventory from one or more publishers using one deal ID
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Access to your most desired inventory
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Target specific inventory based on device type, format, operating systems, browsers, countries, and video placement. For descriptions of these targeting values, see Targeting options for Inventory Packages.
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Eligible buyers can benefit from Volume Incentives savings
Viewing reporting for Inventory Packages
You can view reporting to see which transactions occurred using Inventory Packages by selecting the Demand Channel field in your report. For more information on creating reports, see
If you're a buyer who is interested in buying Inventory Packages, contact your Index Representative to get started.
