Targeting options for Inventory Packages

When you are creating Inventory Packages An option that allows buyers to purchase publisher inventory using open auction mechanics, and does not require any negotiation between a buyer and publisher. They offer high quality inventory to buyers at open market rates., you can set up the following targeting options. For more information about Inventory Packages, see Buying Inventory Packages.

Ad duration

The ad slot The location on a publisher's website where an advertisement is served. Also known as inventory. duration allowance for the video ad. Video ads that are least this length will be targeted in the deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs..

Aspect ratios

Any of the following video aspect ratios:

• 16:9 (horizontal, high definition)

• 4:3 (standard, full screen)

• 1:1 (square)

• 3:4 (vertical)

• 9:16 (vertical)

Fuzzy matching is used in aspect ratio targeting to minimize rounding errors. Video sizes that are close to the selected aspect ratio will still be included.

Browsers

All common browsers.

Click-through rate (CTR)

Note:CTR targeting is currently in Alpha. For more information about CTR and how we measure it, see Targeting click-through rate (CTR) in Inventory Packages (Alpha).

CTR options	Description
Higher than 0%	CTR probability is anything above 0% Note: This excludes unknown CTR measurements, which means that you cannot target inventory that hasn't been measured enough to have a CTR percentage.
0.02% or higher	CTR probability at least 0.02% of the time
0.05% or higher	CTR probability at least 0.05% of the time
0.1% or higher	CTR probability at least 0.1% of the time
0.2% or higher	CTR probability at least 0.2% of the time

Content genre

Any common content genres for video content to target or exclude from targeting.

Content language

Any of the following video content languages:

• Bengali

• Chinese

• Croatian

• Danish

• English

• French

• German

• Hindi

• Indonesian

• Italian

• Japanese

• Korean

• Malay

• Norwegian

• Polish

• Portuguese

• Slovak

• Spanish

• Thai

• Vietnamese

Content rating

Any common content ratings for instream A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials. or STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). video content to target or exclude from targeting.

Content streaming type

Streaming options	Description
Live content	Content that is real-time and streaming live.
Not live	Content that was pre-recorded and not streaming live.

Country

A list of country names.

Custom key values

A list of custom key values.

Device type

Device type	Description
Connected device	A connected device, such as Amazon Fire Stick, Xbox, PlayStation, or Apple TV.
Connected TV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. (CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console.)	A TV that has built in connection to the internet, such as a Samsung Smart TV.
Personal computer	A computer, such as MacBook Pro.
Phone	A smartphone, such as iPhone or Samsung.
Set-top box	A cable box, such as Comcast X1 Box.

Domains and app bundles

Any domains and app bundles that you want to target or exclude from targeting.

Note: You can include and exclude up to 10,000 domains and app bundles.

Format and sizes

The formats and format sizes that you want to target.

Formats	Sizes	Description
Banner	Any size or the selected specific size	An ad that displays as a banner as a static image.
Video	Any size	A video ad that displays video content.
Native	Any size	A native ad is a type of ad format The format of the ad space on the publisher's site. Banner and video are kinds of ad formats. that blends in with the visual design of the page that it lives in.

Interstitial ads

Interstitial options	Description
Interstitial A ad that covers the entire screen of the device/host app.	A full-screen ad that covers the entire interface of the host app.
Not interstitial	An ad that doesn't cover the entire interface of the host app or site, such as a banner or popup ad.

Inventory channel

Inventory channel options	Description
In-app	An ad that displays in an app.
Web	An ad that displays in a browser environment.

Operating system

All common operating systems for desktop, mobile, and STV.

Playback method

Playback method options	Description
Initiates on click with sound on	The video starts playing with the sound on after the user clicks the play button.
Initiates on entering viewport with sound off by default	The video starts playing with the sound off once it becomes visible to the user on the page.
Initiates on entering viewport with sound on	The video starts playing with the sound on once it becomes visible to the user on the page.
Initiates on mouse-over with sound on	The video starts playing with the sound on after the user mouses over it.
Initiates on page load with sound off by default	The video starts playing with the sound off as soon as the page loads.
Initiates on page load with sound on	The video starts playing with the sound on as soon as the page loads.
Undefined	A playback method has not been specified for the video.

Rewarded or not rewarded

Rewarded options	Description
Rewarded An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency.	A type of ad that the user receives a reward for viewing, such as if the user must watch a video ad before reading a news article.
Not rewarded	A type of ad that isn't associated with a subsequent reward.

Segments

Any segments that you want to target and exclude from targeting. You can include up to four segment rule sets and exclude one segment rule set. Before you can target segments, they must be set up by Index.

Skippable or non-skippable

Skippable options	Description
Non-skippable	A video ad that must be watched in its entirety and cannot be skipped by the viewer.
Skippable	A video ad that can be skipped by the viewer after a certain amount of time.
Undefined	A video ad that has not been defined as either skippable of non-skippable. If you include this option, the video ad can be either of these types, but would not be included in the targeting if you only choose non-skippable or skippable.

Video placement

Video placement options	Description
Instream	Pre-roll, mid-roll, and post-roll ads that play before, during, or after the streaming video content requested by the user. Instream video is typically set to "sound on" by default when playback begins, or there is clear user intent to engage with the content. Although other elements may appear around the player, the video is the main focus of the user’s visit and serves as the primary content on the page. It is also the only in-view video player capable of playing audio.
Accompanying content Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content.It starts playback upon entering the viewport. It may convert to a floating/sticky player as it scrolls off the page.	Pre-roll, mid-roll, and post-roll ads that play before, during, or after streaming video content. The video player appears between or around paragraphs of text or graphics and begins playback only when it enters the viewport. Any accompanying content also plays only when visible. As the user scrolls, the player may transition into a floating or sticky format when it moves out of view.
Interstitial	Video ads shown without accompanying video content. During playback, the ad must be the main focus of the page, occupy most of the viewport, and remain in view without being scrollable. Common placements include in-app video or slideshow formats.
No content/standalone Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.	Video ads that play independently of streaming video content. They may appear in placements such as slideshows, native feeds, in-content areas, or as sticky/floating units.

Video completion rate (VCR)

Note: VCR targeting is currently in Alpha. For more information about VCR and how we measure it, see Targeting video completion rate (VCR) in Inventory Packages (Alpha).

VCR options	Description
10% or higher	VCR probability at least 10% of the time
20% or higher	VCR probability at least 20% of the time
30% or higher	VCR probability at least 30% of the time
40% or higher	VCR probability at least 40% of the time
50% or higher	VCR probability at least 50% of the time
60% or higher	VCR probability at least 60% of the time
70% or higher	VCR probability at least 70% of the time
80% or higher	VCR probability at least 80% of the time
90% or higher	VCR probability at least 90% of the time

Video player height

• 144px or taller

• 168px or taller

• 250px or taller

• 300px or taller

• 360px or taller

• 480px or taller

• 720px or taller

• 1080px or taller

Video player width

• 144px or wider

• 168px or wider

• 250px or wider

• 300px or wider

• 480px or wider

• 720px or wider

• 1080px or wider

Viewability

Note: Viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page. targeting is currently in closed Beta. If you are interested in participating in the Beta program, contact your Index Representative. For more information about what viewability is and how we measure it, see What is viewability?.

Viewability options	Description
10% or higher	Viewability probability at least 10% of the time
20% or higher	Viewability probability at least 20% of the time
30% or higher	Viewability probability at least 30% of the time
40% or higher	Viewability probability at least 40% of the time
50% or higher	Viewability probability at least 50% of the time
60% or higher	Viewability probability at least 60% of the time
70% or higher	Viewability probability at least 70% of the time
80% or higher	Viewability probability at least 80% of the time
90% or higher	Viewability probability at least 90% of the time

Zip and postal codes

You can select up to 5000 zip or postal codes to include or exclude. It is recommended that if you are using zip or postal code targeting, that you also target the countries that correspond to those zip or postal codes to make sure that you are selecting the correct regions. For example, if you want to target users in Brooklyn, New York, include the 11226 zip code, and also choose United States of America.

Index Exchange may restrict deals that target regions with a low population density as part of its privacy activities. To make sure that your deal can transact, only target zip and postal codes that contain a population density large enough to not identify an individual. You continue to be responsible for your compliance with privacy and data protection laws.

Note: Zip and postal code targeting is currently in Alpha.