When you are creating Inventory Packages, you can set up the following targeting options. For more information about Inventory Packages, see Buying Inventory Packages.
Ad duration
The ad slot duration allowance for the video ad. Video ads that are least this length will be targeted in the deal.
Aspect ratios
Any of the following video aspect ratios:
16:9 (horizontal, high definition)
4:3 (standard, full screen)
1:1 (square)
3:4 (vertical)
9:16 (vertical)
Fuzzy matching is used in aspect ratio targeting to minimize rounding errors. Video sizes that are close to the selected aspect ratio will still be included.
Browsers
All common browsers.
Click-through rate (CTR)
Note: CTR targeting is currently in Alpha. For more information about CTR and how we measure it, see Targeting click-through rate (CTR) in Inventory Packages (Alpha).
| CTR options | Description |
|---|---|
Higher than 0% | CTR probability is anything above 0% Note: This excludes unknown CTR measurements, which means that you cannot target inventory that hasn't been measured enough to have a CTR percentage. |
0.02% or higher | CTR probability at least 0.02% of the time |
0.05% or higher | CTR probability at least 0.05% of the time |
0.1% or higher | CTR probability at least 0.1% of the time |
0.2% or higher | CTR probability at least 0.2% of the time |
Content genre
Any common content genres for video content to target or exclude from targeting.
Content language
Any of the following video content languages:
Bengali
Chinese
Croatian
Danish
English
French
German
Hindi
Indonesian
Italian
Japanese
Korean
Malay
Norwegian
Polish
Portuguese
Slovak
Spanish
Thai
Vietnamese
Content rating
Any common content ratings for instream or STV video content to target or exclude from targeting.
Content streaming type
| Streaming options | Description |
|---|---|
Live content | Content that is real-time and streaming live. |
Not live | Content that was pre-recorded and not streaming live. |
Country
A list of country names.
Custom key values
A list of custom key values.
Device type
| Device type | Description |
|---|---|
Connected device | A connected device, such as Amazon Fire Stick, Xbox, PlayStation, or Apple TV. |
Connected TV (CTV) | A TV that has built in connection to the internet, such as a Samsung Smart TV. |
Personal computer | A computer, such as MacBook Pro. |
Phone | A smartphone, such as iPhone or Samsung. |
Set-top box | A cable box, such as Comcast X1 Box. |
Domains and app bundles
Any domains and app bundles that you want to target or exclude from targeting.
Note: You can include and exclude up to 10,000 domains and app bundles.
Format and sizes
The formats and format sizes that you want to target.
| Formats | Sizes | Description |
|---|---|---|
Banner |
| An ad that displays as a banner as a static image. |
Video |
| A video ad that displays video content. |
Native |
| A native ad is a type of ad format that blends in with the visual design of the page that it lives in. |
Interstitial ads
| Interstitial options | Description |
|---|---|
Interstitial | A full-screen ad that covers the entire interface of the host app. |
Not interstitial | An ad that doesn't cover the entire interface of the host app or site, such as a banner or popup ad. |
Inventory channel
| Inventory channel options | Description |
|---|---|
In-app | An ad that displays in an app. |
Web | An ad that displays in a browser environment. |
Networks and channels
The networks and channels for the instream or STV video content that you want to target.
Operating system
All common operating systems for desktop, mobile, and STV.
Playback method
| Playback method options | Description |
|---|---|
Initiates on click with sound on | The video starts playing with the sound on after the user clicks the play button. |
Initiates on entering viewport with sound off by default | The video starts playing with the sound off once it becomes visible to the user on the page. |
Initiates on entering viewport with sound on | The video starts playing with the sound on once it becomes visible to the user on the page. |
Initiates on mouse-over with sound on | The video starts playing with the sound on after the user mouses over it. |
Initiates on page load with sound off by default | The video starts playing with the sound off as soon as the page loads. |
Initiates on page load with sound on | The video starts playing with the sound on as soon as the page loads. |
Undefined | A playback method has not been specified for the video. |
Rewarded or not rewarded
| Rewarded options | Description |
|---|---|
Rewarded | A type of ad that the user receives a reward for viewing, such as if the user must watch a video ad before reading a news article. |
Not rewarded | A type of ad that isn't associated with a subsequent reward. |
Segments
Any segments that you want to target and exclude from targeting. You can include up to four segment rule sets and exclude one segment rule set. Before you can target segments, they must be set up by Index.
Skippable or non-skippable
| Skippable options | Description |
|---|---|
Non-skippable | A video ad that must be watched in its entirety and cannot be skipped by the viewer. |
Skippable | A video ad that can be skipped by the viewer after a certain amount of time. |
Undefined | A video ad that has not been defined as either skippable of non-skippable. If you include this option, the video ad can be either of these types, but would not be included in the targeting if you only choose non-skippable or skippable. |
Video placement
| Video placement options | Description |
|---|---|
Instream | Pre-roll, mid-roll, and post-roll ads that play before, during, or after the streaming video content requested by the user. Instream video is typically set to "sound on" by default when playback begins, or there is clear user intent to engage with the content. Although other elements may appear around the player, the video is the main focus of the user’s visit and serves as the primary content on the page. It is also the only in-view video player capable of playing audio. |
Accompanying content | Pre-roll, mid-roll, and post-roll ads that play before, during, or after streaming video content. The video player appears between or around paragraphs of text or graphics and begins playback only when it enters the viewport. Any accompanying content also plays only when visible. As the user scrolls, the player may transition into a floating or sticky format when it moves out of view. |
Interstitial | Video ads shown without accompanying video content. During playback, the ad must be the main focus of the page, occupy most of the viewport, and remain in view without being scrollable. Common placements include in-app video or slideshow formats. |
No content/standalone | Video ads that play independently of streaming video content. They may appear in placements such as slideshows, native feeds, in-content areas, or as sticky/floating units. |
Video completion rate (VCR)
Note: VCR targeting is currently in Alpha. For more information about VCR and how we measure it, see Targeting video completion rate (VCR) in Inventory Packages (Alpha).
| VCR options | Description |
|---|---|
10% or higher | VCR probability at least 10% of the time |
20% or higher | VCR probability at least 20% of the time |
30% or higher | VCR probability at least 30% of the time |
40% or higher | VCR probability at least 40% of the time |
50% or higher | VCR probability at least 50% of the time |
60% or higher | VCR probability at least 60% of the time |
70% or higher | VCR probability at least 70% of the time |
80% or higher | VCR probability at least 80% of the time |
90% or higher | VCR probability at least 90% of the time |
Video player height
144px or taller
168px or taller
250px or taller
300px or taller
360px or taller
480px or taller
720px or taller
1080px or taller
Video player width
144px or wider
168px or wider
250px or wider
300px or wider
480px or wider
720px or wider
1080px or wider
Viewability
Note: Viewability targeting is currently in closed Beta. If you are interested in participating in the Beta program, contact your Index Representative. For more information about what viewability is and how we measure it, see What is viewability?
| Viewability options | Description |
|---|---|
10% or higher | Viewability probability at least 10% of the time |
20% or higher | Viewability probability at least 20% of the time |
30% or higher | Viewability probability at least 30% of the time |
40% or higher | Viewability probability at least 40% of the time |
50% or higher | Viewability probability at least 50% of the time |
60% or higher | Viewability probability at least 60% of the time |
70% or higher | Viewability probability at least 70% of the time |
80% or higher | Viewability probability at least 80% of the time |
90% or higher | Viewability probability at least 90% of the time |
Zip and postal codes
You can select up to 5000 zip or postal codes to include or exclude. It is recommended that if you are using zip or postal code targeting, that you also target the countries that correspond to those zip or postal codes to make sure that you are selecting the correct regions. For example, if you want to target users in Brooklyn, New York, include the 11226 zip code, and also choose United States of America.
Index Exchange may restrict deals that target regions with a low population density as part of its privacy activities. To make sure that your deal can transact, only target zip and postal codes that contain a population density large enough to not identify an individual. You continue to be responsible for your compliance with privacy and data protection laws.
Note: Zip and postal code targeting is currently in Alpha.
