Managing Private Marketplace deals
Private Marketplace (PMP) deals are exclusive auctions that allow publishers to offer specific inventory directly to selected buyers. Terms are negotiated and are agreed upon before the auction occurs. Publishers generally offer your premium inventories to PMP deals and the floor price for PMP deals is often higher than open market deals.
For more information about how publishers manage PMP deals in the IX app, see Create and manage your Private Marketplace Deals.
For more information on how publishers and buyers can use Post-Auction Discounts to negotiate discounts on deals, see Negotiating discounts on deals.