Private Marketplace (PMP
Private Marketplace (PMP). An invitation-only real-time bidding auctions where one or several media owners invite a select number of advertisers to buy their inventory.) deals are exclusive auctions that allow Media Owners to offer specific inventory directly to selected buyers. Terms are negotiated and are agreed upon before the auction occurs. Media Owners generally offer your premium inventories to PMP deals and the floor A pricing control used by media owners and exchanges to set a minimum sale price on inventory. price for PMP deals is often higher than open market deals.
For more information about how Media Owners manage PMP deals in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings., see Creating and managing deals.
