Private Marketplace (PMP Private Marketplace (PMP). An invitation-only real-time bidding auctions where one or several publishers invite a select number of advertisers to buy their inventory.) deals are exclusive auctions that allow publishers to offer specific inventory directly to selected buyers. Terms are negotiated and are agreed upon before the auction occurs. Publishers generally offer your premium inventories to PMP deals and the floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. price for PMP deals is often higher than open market deals.
For more information about how select buyers can access the Buyer Deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. Discovery UI in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings., see How buyers can view deals in the .
For more information about how publishers manage PMP deals in the Index UI, see Creating and managing deals.
