Creating and managing deals

Deals are exclusive auctions that allow you to offer specific inventory directly to selected buyers. Terms are negotiated and are agreed upon before the auction occurs. You generally offer your premium inventories to deals and the floor A pricing control used by media owners and exchanges to set a minimum sale price on inventory. price for deals is often higher than open market bids.

There are three different deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. types that you can create in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings..

Option	Description
Direct	This is a deal type that is a direct agreement between a publisher The owner of a website or app where advertisements are served. and a buyer, where terms are negotiated to sell a publisher's inventory to a buyer. For more information on creating direct deals, see Create a direct deal.
Programmatic guaranteed (open beta)	This is a deal type for a specific buyer with a guaranteed budget. With this option, a buyer agrees to a guaranteed budget and the Media Owner agrees to deliver a specific number of impressions for a fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. based on the targeting specified by the buyer. For more information on how to create a programmatic guaranteed deal, see Create a programmatic guaranteed deal (open beta).
Deal with Marketplaces	This is a deal type that is an agreement between a publisher and a Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network., where terms are negotiated to sell a publisher's inventory in a Marketplace Package. For more information about how Deals with Marketplaces work, see What is a Deal with Marketplaces (Beta)?

Option

Description

Direct

This is a deal type that is a direct agreement between a publisher The owner of a website or app where advertisements are served. and a buyer, where terms are negotiated to sell a publisher's inventory to a buyer. For more information on creating direct deals, see Create a direct deal.

Programmatic guaranteed (open beta)

This is a deal type for a specific buyer with a guaranteed budget. With this option, a buyer agrees to a guaranteed budget and the Media Owner agrees to deliver a specific number of impressions for a fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. based on the targeting specified by the buyer. For more information on how to create a programmatic guaranteed deal, see Create a programmatic guaranteed deal (open beta).

Deal with Marketplaces

This is a deal type that is an agreement between a publisher and a Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network., where terms are negotiated to sell a publisher's inventory in a Marketplace Package. For more information about how Deals with Marketplaces work, see What is a Deal with Marketplaces (Beta)?

Creating and managing deals

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