Create and manage your Private Marketplace Deals

Private Marketplace (PMP) deals are exclusive auctions that allow you to offer specific inventory directly to selected buyers. Terms are negotiated and are agreed upon before the auction occurs. You generally offer your premium inventories to PMP deals and the floor price for PMP deals is often higher than open market deals.

To create PMPs, complete the following steps:

Step 1

Determine whether you want to apply any discounts to your deal. You will set this discount when you create a deal in step 3.

Step 2

Create a deal section to efficiently create packages of inventory for buyers to purchase.

Step 3

Create a deal to add to the deal section.

Step 4

View traffic statistics and how deals share inventory.

Step 5

Troubleshoot and optimize your deals.