Deals are exclusive auctions that allow you to offer specific inventory directly to selected buyers. Terms are negotiated and are agreed upon before the auction occurs. You generally offer your premium inventories to deals and the floor price for deals is often higher than open market bids.
There are three different deal types that you can create in the Index UI.
| Option | Description |
|---|---|
Direct | This is a deal type that is a direct agreement between a publisher and a buyer, where terms are negotiated to sell a publisher's inventory to a buyer. For more information on creating direct deals, see Create a direct deal. |
Programmatic guaranteed (open beta) | This is a deal type for a specific buyer with a guaranteed budget. With this option, a buyer agrees to a guaranteed budget and the Media Owner agrees to deliver a specific number of impressions for a fixed price based on the targeting specified by the buyer. For more information on how to create a programmatic guaranteed deal, see Create a programmatic guaranteed deal (open beta). |
Deal with Marketplaces | This is a deal type that is an agreement between a publisher and a Marketplace Partner, where terms are negotiated to sell a publisher's inventory in a Marketplace Package. For more information about how Deals with Marketplaces work, see What is a Deal with Marketplaces (Beta)? |
