Creating and managing deals

Deals are exclusive auctions that allow you to offer specific inventory directly to selected buyers. Terms are negotiated and agreed upon before the auction occurs. You generally offer your premium inventory through deals, with the floor A pricing control used by media owners and exchanges to set a minimum sale price on inventory. prices often higher than open market bids.

You can create the following deals in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings.:

Option	Description
Direct	A direct agreement between a Media Owner and a buyer, where terms are negotiated to sell the Media Owner's inventory to a buyer. For more information on creating direct deals, see Create a direct deal.
Programmatic guaranteed (open beta)	An agreement between a Media Owner and a buyer, where the buyer agrees to a guaranteed budget, and the Media Owner agrees to deliver a specific number of impressions for a fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. based on the targeting specified by the buyer. For more information on how to create programmatic guaranteed deals, see Create a programmatic guaranteed deal (open beta).
Deal with Marketplaces	An agreement between a Media Owner and a Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network., where terms are negotiated to sell a Media Owner's inventory in a Marketplace Package. For more information about how Deals with Marketplaces work, see What is a Deal with Marketplaces (Beta)?

Option

Description

Direct

A direct agreement between a Media Owner and a buyer, where terms are negotiated to sell the Media Owner's inventory to a buyer. For more information on creating direct deals, see Create a direct deal.

Programmatic guaranteed (open beta)

An agreement between a Media Owner and a buyer, where the buyer agrees to a guaranteed budget, and the Media Owner agrees to deliver a specific number of impressions for a fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. based on the targeting specified by the buyer. For more information on how to create programmatic guaranteed deals, see Create a programmatic guaranteed deal (open beta).

Deal with Marketplaces

An agreement between a Media Owner and a Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network., where terms are negotiated to sell a Media Owner's inventory in a Marketplace Package. For more information about how Deals with Marketplaces work, see What is a Deal with Marketplaces (Beta)?

Creating and managing deals

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