Targeting options to manage traffic

Index Exchange (Index) offers various supply traffic targeting options that control the scope of bid requests that a DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. receives. You can scope traffic using the following targeting options. To enable or edit an option, contact your Index Representative.

• Options to scope traffic by inventory format
• Options to scope traffic by app and domain
• Options to scope traffic by user matching status
• Options to scope traffic by device identifier
• Options to scope traffic by addressability match
• Options to scope traffic by country