Index Exchange (Index)の価格設定モデルは透明性のある合理的な手数料を提供し、パブリッシャー 広告が表示される、ウェブサイトまたはアプリの所有者。と広告バイヤーに最大の価値を提供するように設計されています。On this page, you'll learn:
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How contractual publisher revenue shares work
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How Transparent Dynamic Take Rates (beta) work
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How to view revenue shares in reporting
How contractual publisher revenue shares work
A contractual publisher revenue share is a revenue share percentage that Index negotiates with publishers. The contractual revenue share determines the take rates that publishers and Index receive for a completed transaction. For example, a publisher revenue share of 80% means that the publisher receives 80% and Index receives 20% of gross media spend, less any other applicable fees, for a completed transaction. Revenue shares may vary depending on numerous factors, including transaction type.
例
Here's a simple example where there are no extra fees, and Index pays publishers directly:
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Buyer A wins an auction at the final bid price of $10.00 CPM 1000インプレッション毎に発生するコスト。インプレッションを購入するための料金体系で、広告を1,000回表示するためにかかる費用。Cost Per Mille（Mはローマ数字で1,000を表す）またはCents Per Milleとも呼ばれます。. Buyer A remits $10.00 to Index. This amount is known as the gross bid (price before Index revenue share). |
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Publisher X has a contractual publisher revenue share with Index of 80%, which means that Index has a revenue share of 20%. Index retains 20% of $10.00, which is $2.00. |
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Index remits $8.00 CPM ($10.00 - $2.00 = $8.00) to Publisher X as a final payment from Index. This amount is known as the net bid (price after Index revenue share). |
How Transparent Dynamic Take Rates (beta) work
The Transparent Dynamic Take Rates program is Index’s smart pricing feature that dynamically adjusts publisher revenue share on a transaction-by-transaction basis. It's designed to boost publisher revenue by increasing the number of bids won through more efficient auctions. It works without changing floor prices or requiring buyers to adjust their bids.
Publishers always receive a payment for a billing period that reflects an amount equal or greater to their contractual revenue share. Publishers can see exactly what Index retains as its revenue share on every impression, and every impression is auditable through クライアント監査ログ（CAL クライアント監査ログ（CAL）APIIndex Exchangeのクライアントがインプレッションや入札イベントデータのログファイルを取得できるAPI。） and reporting.
Viewing reporting on revenue shares
You can view reporting for the revenue shares that Index applies in a transaction using Index UI App.indexexchange.comのIndex UI（管理画面）では、インベントリ、キャンペーン、取引設定などの接続設定を管理することができます。へのレポート, レポートAPI Index Exchangeのプロダクト「レポートAPI」は、メール、Amazon S3バケットを介して配信されるレポートデータ、またはAPIを介してプルされた集約レポートデータを提供します。レポートAPIは、顧客が独自にカスタマイズしたレポートを作成し、自動配信を設定できます。, or クライアント監査ログ（CAL）.
Using the Reporting UI and Reporting API
The publisher_revenue_share field in Index UIへのレポート and the レポートAPI shows the percentage, as a decimal from 0 to 1, of the publisher share of the revenue from a transaction.
To see the revenue share that Index has applied to an impression, subtract 1 from the value in the publisher_revenue_share field. For example, if publisher_revenue_share = 0.80, the Index revenue share applied would be 20% (1 - 0.80 = 0.20).
For more information on how to create reports using the Reporting UI, see カスタムレポートの作成.
For more information on how to create reports using the Reporting API, see レポートAPI.
Using the Client Audit Logs (CAL)
The pub_rev_share field in CAL shows the percentage, as a decimal from 0 to 1, of the publisher share of the revenue from a transaction.
To see the revenue share that Index has applied to an impression, subtract 1 from the value in the pub_rev_share field. For example, if pub_rev_share = 0.80, the Index revenue share applied would be 20% (1 - 0.80 = 0.20).
For more information about how to get up and running with CAL, see クライアント監査ログAPIを使う.
