When you create a マーケットプレイス・パッケージ, you can choose to target segments in the deal. In addition to your own data, you can also use segments that have been provided to you by a データベンダー. When an impression occurs, the データベンダー may collect a fee called a Marketplace Vendor Fee for the use of these segments. The total fee depends on the number of segments that have activated the deal and the number of different Data Vendors who own the segments. If multiple segments have activated the deal, only the highest fee for each データベンダー is applied. Marketplace Vendor Fees are included in the total マーケットプレイス fees applicable to the transaction. To learn how Marketplace Vendor Fees work with your revenue share and other fees, see Understanding vendor fees for マーケットプレイス・パートナー.
If a segment has a fee, you can see the fee amount when you select the segments to target in a Marketplace Package, as shown in the following screenshot:
The following explains how vendor fees are applied in various scenarios.
| Segments active on the deal | 機能 | Total fee applied |
|---|---|---|
 | In this scenario, a single segment from データベンダー A has activated the deal, so just the fee for this segment would be applied. | $1.00 |
 | In this scenario, two segments from データベンダー A have activated the deal. The highest fee associated with the segments would be applied because the multiple segments are from the same データベンダー. | $2.00 |
 | In this scenario, one segment from データベンダー A and one segment from データベンダー B have activated the deal. Both segment fees would be applied because each データベンダー must collect a fee. | $2.00 |
 | In this scenario, two segments from データベンダー A and two segments from データベンダー B have activated the deal. The highest fee for each データベンダー would be applied. This is because only the highest fee is applied when multiple segments are selected, but eachデータベンダー must collect a fee. | $4.00 |
Segment fee reporting metrics
You can create reports in the Index UI or the レポートAPI that break down マーケットプレイス spend and earnings. To include information on segment activity, include the deal ID in your report and any of the following segment fields:
Index Segment ID
Is a Billed Segment
Is an Included Segment
Provider Name
Segment ID
Segment Name
Segment Owner ID
Segment Owner Name
これらのフィールドに関する情報は、データディクショナリをご覧ください。
