データディクショナリ

Advertiser domain passed to Index from DSPs.

Note: The data in this field may be anonymized in some bid event log types, in which case the value will be XXXXX.

Rate of impressions served from the number of bids that were sent to the ad server.

計算方法：impressions / bid_chosen

Gross revenue for the Media Owner before share.

The deal reporting label containing the name of the advertiser associated with the deal.有効な値は、以下の通りです。

• 文字制限が225文字の文字列。
• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.
• Empty field = This field is empty because there is no data available for any deal reporting label.

The deal reporting label containing the name of the agency associated with the deal.有効な値は、以下の通りです。

• 文字制限が225文字の文字列。
• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.
• Empty field = This field is empty because there is no data available for any deal reporting label.

プラットフォーム固有のモバイルアプリID。Applicable when the inventory_channel is In-App.

関連するオークションの一意の識別子。

Note: The data in this field may be anonymized in some bid event log types, in which case the value will be XXXXX.

実施されたオークションのタイプ。Either first price or fixed price auction.

全ての競合入札の平均価格。Competing bids include both bid_chosen and bid_eligible bids.

平均測定ビューアビリティFor dimensions selected, average_measured_viewability = total_viewable_impressions / total_measured_impressions.

Note: This metric is only available for Media Owners and マーケットプレイス・オーナーs, and only on or after July 1, 2022.

For more information about what viewability is and how we measure it, see ビューアビリティとは

Count of bid responses received that were below the floor price set for the auction.

Sum of bid prices from bid_below_floor events.

The total ad pod duration from bid_below_floor events, in seconds.

Count of bid requests that were blocked because of the publisher's creative settings.

Note: For streaming TV, before March 18, 2026, if a valid ad pod request was filtered by an ad pod processing step such as bid shuffling or deduplication, it was logged under bid_blocked.These requests are now logged under bid_eligible.

Sum of bid prices from bid_blocked events.

The total ad pod duration from bid_blocked events, in seconds.

Count of bids in a given auction that were submitted to the ad server as candidates to potentially win an impression.

The bid_chosen and bid_eligible responses are mutually exclusive.

Sum of CPM bid prices from bid_chosen events.

The total ad pod duration in dynamic ad pod bid responses that were submitted to the ad server as candidates to potentially win one or more impressions, in seconds.

ブロックがなかった入札レスポンス数は、オークションで競合可能です。Unlike bid_chosen responses, eligible bids were not sent to the ad server, as they weren't the highest bid of a given auction, or they were filtered out by an ad pod processing step (such as bid shuffling or deduplication).

ブロックがなかった入札レスポンス数は、オークションで競合可能です。bid_chosenレスポンスとは異なり、有効な入札がオークションの最高入札額ではないため、広告サーバーに送信されませんでした。

Note: For streaming TV, before March 18, 2026, if a valid ad pod request was filtered by an ad pod processing step such as bid shuffling or deduplication, it was logged under bid_blocked.These requests are now logged under bid_eligible.

Sum of bid prices from bid_eligible events.

The total ad pod duration in dynamic ad pod bid responses that had no blocks and were eligible to compete in the auction, in seconds.

Count of times Index received a response containing an error from the bidder.

Count of times a bid response was received that contained a campaign that is currently waiting to be reviewed or audited.

Sum of bid prices from bid_in_review events.

The total ad pod duration from bid_in_review events, in seconds.

入札リクエストに対して入札者がパスした数。It's populated when there is a "no bid" response from a downstream partner.

Note: This measure is estimated and extrapolated from sampled data.For more information:

• For Media Owners, see How Index uses stratified sampling in reporting.
• For buyers, see How Index uses stratified sampling in reporting.
• For マーケットプレイス・パートナー, see How Index uses stratified sampling in reporting.

Count of OpenRTB bid requests sent to a downstream partner (DSP or bidder) requesting a response for potential impressions.

Note: This measure is estimated and extrapolated from sampled data.For more information:

• For Media Owners, see How Index uses stratified sampling in reporting.
• For buyers, see How Index uses stratified sampling in reporting.
• For マーケットプレイス・パートナー, see How Index uses stratified sampling in reporting.

The unique ID assigned to a bid request by Index.This ID is sent to DSPs in the id field in the BidRequest object of an OpenRTB bid request.

The format combines the auction_id, dsp_id, and a number identifying each impression object within a multi-impression bid request, separated by underscores.

For example, for a bid request with three impression objects, the bid_request_id values would be:

• 3f9c2e7a-4b1d-4f2a-9c7e-1a6d8b0f3c92_x55_1
• 3f9c2e7a-4b1d-4f2a-9c7e-1a6d8b0f3c92_x55_2
• 3f9c2e7a-4b1d-4f2a-9c7e-1a6d8b0f3c92_x55_3

Information about why a bid response event did not contain a bid, such as a bid error or blocked bid.The possible values are:

• rejected_campaign = The campaign was blocked because it does not meet our ad quality guidelines.
• invalid_dealid = The deal ID included in the bid response was either invalid or missing.
• blocked_by_publisher = The bid response contained something that was blocked by the Media Owner.
• blocked_brand = The bid response contained a brand that has been blocked by the Media Owner.
• exclusive_brand = The bid response contained a brand that has been excluded by the Media Owner.
• response_validation = The bid response failed our validation checks.
• http_error = There was an error with the bid response HTTPヘッダー.
• bid_below_onecent = The bid was excluded because it was too low (below one cent).
• response_too_large = The bid response size exceeded our maximum allowed size.
• response_validation_video = The bid response failed our video validation checks.
• internal_error = The bid response wasn't processed due to an Index error.
• invalid_encryption = The decryption method specified in the bid response was not valid.

Note: This field is only available for log files associated with bid event types.

Count of times a bid response was not received during the designated timeout window.It's populated when Index can determine that a partner timed out.

The unique identifier for the billing_term that was applied on the impression.

現在の機能：

• An ID of 0 indicates that the Media Owner's standard rate was applied.This may change over time as we build out more transaction features.
• An ID greater than 0 indicates that an エクスチェンジ手数料割引（XFR） was applied, which you'll see reflected in the pub_rev_share field.

Future functionality may include additional transaction features.In this case, we may add Media Owner rates or potentially capture all rate types.Please keep this in mind when you are designing your reporting framework.

Note: This field is only available for log files associated with impression event types.

Index identifier for a brand ID that maps to the brand_name.

Note: For CAL, the data in this field may be anonymized in some bid event log types, in which case the value will be -1.

広告対象の製品またはサービス。

このインプレッションに関連付けられたブラウザ名。The possible values for reports containing data before March 1, 2022 are:

• CHRM
• EDGE
• FIRE
• IEXP
• OPER
• SAFA
• IAPP
• unknown
• NETS
• other

このインプレッションに関連するブラウザ名。The possible values for reports containing data after March 1, 2022 are:

• Chrome
• Edge
• Firefox
• Internet Explorer
• Opera
• Opera Mobile
• Safari
• unknown
• other
• MIUI Browser
• HeyTap Browser
• Samsung Browser
• Steam
• VivoBrowser
• Amazon Silk
• Yandex.Browser
• webOS Browser
• Android Browser
• Chrome Mobile
• HuaweiBrowser
• LG WebOS
• MacOS

入札に関連するバイヤー 名または代理店名。

The DSP's ID of the buyer or agency associated with the bid.

すべての入札機会の合計。

計算方法：bid_below_floor_opportunity + bid_blocked_opportunity + bid_chosen_opportunity + bid_eligible_opportunity + bid_in_review_opportunity

The total number of bids, regardless of whether they were candidates to compete in an auction.

計算方法：bid_in_review + bid_blocked + bid_eligible + bid_chosen + bid_below_floor + bid_error

Specifies whether the transaction was involved in the Buyer Volume Incentives program.The value is yes if the program was applied to the transaction, and no if it was not applied.To learn more about Buyer Volume Incentives, see バイヤーに割引を適用する.

The savings amount the buyer realizes by participating in the Buyer Volume Incentives program.To learn more about Buyer Volume Incentives, see バイヤーに割引を適用する.

Note: If the buyer is not participating in the program, or if other discounts are already applied, the value will be 0.000000.

The percentage, as a decimal from 0 to 1, of bids placed by the buyer that lead to impressions being served.

計算方法：buyer_win_rate = impressions / buyer_total_bids

Index identifier for a campaign.

Note: The data in this field may be anonymized in some bid event log types, in which case the value will be -1.

The Index name for the campaign.

The estimated total number of click tracking events for the impression as measured by Index.

The estimated percentage of times that an ad was clicked as measured by Index.

計算方法：clicks / measurable_clicks

For more information about how Index calculates the click-through rate (CTR), see Targeting click-through rate (CTR) in deals (Beta)Targeting click-through rate (CTR) in マーケットプレイス・パッケージs (Beta)Targeting click-through rate (CTR) in インベントリパッケージ (Beta).

The name of company set up in the Index system.

Info: Starting in June 2025, Index is pausing support for the Protected Audience API.As a result, this field will no longer generate new Protected Audience API-specific data.Reporting data for Topics API will remain available.

The CMA (Competition and Markets Authority) label associated with the request.A CMA label is used to identify which Chrome-facilitated testing mode the device sending the request is associated with.

リクエストにCMAラベルを含まない場合：

• omitted = The CMA label was not sent in the request but the impression is considered eligible for the Protected Audience API.

Mode Aトラフィックの有効なラベル：

• control_1.1 = This label is applied to 0.25% of stable traffic
• control_1.2 = This label is applied to 0.25% of stable traffic
• control_1.3 = This label is applied to 0.25% of stable traffic
• control_1.4 = This label is applied to 0.25% of stable traffic
• label_only_1 = This label is applied to 1.5% of stable traffic
• label_only_2 = This label is applied to 1.5% of stable traffic
• label_only_3 = This label is applied to 1.5% of stable traffic
• label_only_4 = This label is applied to 1.5% of stable traffic
• label_only_5 = This label is applied to 1.5% of stable traffic

Mode Bトラフィックの有効なラベル：

• treatment_1.1 = This label is applied to 0.25% of stable traffic
• treatment_1.2 = This label is applied to 0.25% of stable traffic
• treatment_1.3 = This label is applied to 0.25% of stable traffic
• control_2 = This label is applied to 0.25% of stable traffic

For a CSV file that contains the CMA label to Mode mappings, see: CMA label mapping.

For more information on Chrome testing modes, see Google's documentation on Chrome-facilitated testing.

For more information on Index and Privacy Sandbox, see IndexとGoogleのプライバシーサンドボックスAPIを使用する.

Total number of bids that were candidates to compete in the auction.

計算方法：bid_eligible + bid_chosen

The Index percentage as a decimal from 0-1 of the transaction amount before accounting for any XFR savings.

Note: This field is only available for buyers when the Media Owner has opted to share revenue, otherwise the value is omitted.

The network connection type of the device included in the slot request.有効な値は、以下の通りです。

• 0 = 不明
• 1 = イーサネット
• 2 = WiFi
• 3 = 携帯電話ネットワーク - 世代不明
• 4 = 携帯電話ネットワーク - 2G
• 5 = 携帯電話ネットワーク - 3G
• 6 = 携帯電話ネットワーク - 4G

動画コンテンツを配信したTVチャンネル。例えば、 MTV, HGTV, and CNN.

The genre that best describes the video content, as provided by the Media Owner in the content.genre field of an OpenRTB request.For example, comedy or drama.

The ISO 639-2 language of the content.For example, en, ss, fy.

動画広告がライブ配信されているかどうかを示します。Possible values are:

• 0 ⁼ 動画コンテンツがライブ配信されていない
• 1 = 動画コンテンツがライブ配信されている

動画コンテンツを配信したネットワーク。例えば、 Viacom, Discovery, CBS.

The content rating of the video content where the ad was played, as provided by the Media Owner.The content rating provides guidance about the appropriate audience for the impression.

クッキーマッチングステータス。有効な値：

• matched = Index has a buyeruid for the corresponding DSP.
• unmatched = Index has no buyeruid for the corresponding DSP.
• attempted = Index has attempted to reach out to the DSP for a buyeruid, but no response has been received.
• expired = the buyeruid has exceeded its expiration time and needs to be re-matched.
• skipped = the DSP has explicitly indicated that Index should not try to obtain a match for this user.

2-character ISO country code of the location of the device.

unknown ＝ 認識されていない国。

1000インプレッションあたりのコスト。

計算方法：(ad_spend) / sum (impressions) * 1000

The total duration of a creative for streaming video content, in seconds.

クリエイティブの識別子。

リクエストされている広告のタイプ。The possible values for reports containing data before March 1, 2022 are:

• banner
• video
• native
• other

The possible values for reports containing data after March 1, 2022 are:

• banner
• video
• native

The deal reporting label containing custom metadata associated with the deal.有効な値は、以下の通りです。

• 文字制限が225文字の文字列。

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.
• Empty field = This field is empty because there is no data available for any deal reporting label.

Timestamp in the selected time zone, rounded down to the day.

Note: Media Owners and マーケットプレイス・パートナー can create reports in the time zone set in their account settings.

• For Media Owners, account settings data is available starting from January 1, 2022.For more information, see カスタムレポートの作成.
• For マーケットプレイス・パートナー, most account settings data will be available starting on January 4, 2026, but some billing data is only available starting on February 14, 2026.For more information, see カスタムレポートの作成.

リクエストが生成されたデータセンターの場所。 For example, "Hong Kong".

リクエストが生成されたデータセンターの地域。 For example, "APAC".

Gross revenue associated with private marketplace activity, transacted on deal_id.

The amount a buyer owes to Index for private market (deal) ad inventory purchased through the exchange.

Note: For Media Owners, this metric is deprecated, and the data will show as 0 in reports.

ディール固有の1000広告インプレッションあたりのコスト。

計算方法：(deal_ad_spend) / (deal_impressions) * 1000

各ディールの1000インプレッション当たりの正味コスト。

計算方法：(deal_publisher_payment) / (deal_impressions) * 1000

このディールのために作成された固有のID文字列。 Corresponds to the OpenRTB deal_id.

Total impressions rendered that transacted on a deal_id.

ディールに付けられた名前。

Net revenue in associated with private marketplace activity, transacted on deal_id.

エクスチェンジ・トラフィックが発生したチャネルを指定します。The possible values are:

• open = transactions that transacted in the open market.
• deal ＝ 1:1ディールとして取引されたディール。
• inventory_package = deals that transacted using インベントリパッケージ.
• platform_deal = deals that transacted using Matched Audiences.
• marketplaces = impressions that transacted in Index Exchangeマーケットプレイス

広告インプレッションが発生したデバイスのタイプ。The possible values are:

• mobile/tablet ⁼ モバイルデバイスまたはタブレット
• personal_computer = パソコンまたはノートパソコン
• connected_tv = a TV that has built in connection to the internet, such as a Smart TV.
• phone = a phone, such as an iPhone
• tablet = a tablet, such as an iPad
• connected_device = a streaming device, or game console, such as a PlayStation
• set_top_box = a type of cable box, such as a Comcast X1 Box

The dollar amount that a Media Owner has discounted the final price of the deal transaction.The percentage discount is set by the Media Owner on the deal as a spend incentive.Bids with this deal setting compete as normal and the discount set by the Media Owner is applied upon auction win.

Note: This field is only available for log files associated with impression event types, and is only available when the Media Owner has opted to share their revenue information.

The US Designated Market Area (DMA) for the user, in accordance with the DMA regions defined by Nielsen.

入札リクエストで使用されたドメイン。Returns the top level domain with a public suffix.

例：

x.adwords.google.co.uk returns google.co.uk, since co.uk is a public suffix.

Similarly, a bid request made from myblog.blogspot.com returns the same domain, myblog.blogspot.com, since blogspot.com is a public suffix.

注意：この範囲は、アプリ内トラフィックには適用されません。 n/a = not applicable.

The rate that Index received responses from the bid requests that Index sent.

計算方法：(bid_in_review + bid_blocked + bid_eligible + bid_chosen + bid_below_floor + bid_error) / bid_requests

Index DSP identifier.

The deal reporting label containing an identifier returned from a DSP when the deal is synchronized (for example, Order ID).

If an ID is not returned from a DSP when the deal is synchronized, the other possible values are:

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.
• Empty field = This field is empty because there is no data available for any deal reporting label.

For a full list of deal reporting labels, see 利用できるフィールド.

The deal reporting label containing an identifier returned from a DSP when the deal is synchronized (for example, Product ID).

If an ID is not returned from a DSP when the deal is synchronized, the other possible values are:

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.
• Empty field = This field is empty because there is no data available for any deal reporting label.

For a full list of deal reporting labels, see 利用できるフィールド.

複数のトレーディングデスクを代表するDSP。

全ての入札からインプレッションが表示された割合。

計算方法：impressions / total_bids

The available ad pod duration in a single dynamic ad pod impression opportunity.

Note: Shown as Ad Pod Duration in Index UIへのレポート.

The maximum number of ads that the Media Owner will choose from those sent by Index for a dynamic ad pod request.

Note: Shown as Maximum Ads Chosen in Pod in Index UIへのレポート.

1000インプレッション当たりの正味コスト。

計算方法：(publisher_payment) / (impressions) * 1000

The Index percentage as a decimal from 0-1 of the transaction amount after accounting for any XFR savings.

Note: This field is only available for buyers when the Media Owner has opted to share revenue, otherwise the value is omitted.

このアカウントに関連するメールアドレス。

Bid value or opportunity value for the event type (bid value for bids and impressions).

ログファイルで共有するイベントの種類を指定します。An impression event is logged when an auction was won in the ad server and a creative was served on a page.A bid event is logged with the DSP's response to the bid request.Possible values in your client audit logs for impression events and bid events are below:

• impression = An auction was won in the ad server and a creative was served on a page.
• bid_chosen = The highest bid(s) in a given auction that was submitted to the ad server as a candidate to potentially win an impression.This field and the bid_eligible field are mutually exclusive.
• bid_eligible = The bid response has no blocks and is eligible to compete in the auction.Unlike bid_chosen responses, eligible bids are not the highest bid of a given auction, and are therefore not sent to the ad server.
• bid_below_floor = The bid is below the floor price set for the auction.
• bid_in_review = The bid is associated with a campaign that is currently waiting to be reviewed or audited.
• bid_error = The bid is unusable because it is classified as an error, which can be caused by a number of things.For example, the bid falls below the minimum bid of $0.01.
• bid_timeout = The bid was returned outside the bidder's designated bid timeout window.
• bid_pass = 入札リクエストに対して入札者がパスした数。 It's populated when there is a "no bid" response from a downstream partner.

DSPが提供するクリエイティブID（CRID）。

DSPにより提供されるキャンペーンID。

The deal reporting label containing a unique identifier that an external record system uses to link with the deal.The possible values are:

• 文字制限が225文字の文字列。

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.
• Empty field = This field is empty because there is no data available for any deal reporting label.

For a full list of deal reporting labels, see 利用できるフィールド.

The minimum bid for an impression, in CPM.

The グローバルプレースメント識別子（GPID） is the Google Ad Manager ad unit code for the slot request.This code is defined by the Media Owner and passed to DSPs in OpenRTB bid requests.STVアプリの広告枠には、対応していません。

Note: This field is available for マーケットプレイス・パートナー, Media Owners, and buyers in the レポートAPI.This field is available for all customer types in CAL.

The number of impressions that the buyer agreed to purchase for the programmatic guaranteed deal.

Note: Shown as Impression Goal in Index UIへのレポート.

The amount of ad spend that the buyer agreed to purchase for the programmatic guaranteed deal.

Note: Shown as Spend Goal in Index UIへのレポート.

Gross revenue for the Media Owner before share.

Timestamp in the selected time zone, rounded down to the hour.

Note: Media Owners and マーケットプレイス・パートナー can create reports in the time zone set in their account settings.

• For Media Owners, account settings data is available starting from January 1, 2022.For more information, see カスタムレポートの作成.
• For マーケットプレイス・パートナー, most account settings data will be available starting on January 4, 2026, but some billing data is only available starting on February 14, 2026.For more information, see カスタムレポートの作成.

ディールのインプレッションを含む、インプレッション数。An impression occurs when an auction is won in the ad server and a creative is served on a page.

The original deal ID provided by the Media Owner's ad server.The publisher's inbound_deal_id is mapped to the new deal IDs sent to buyers from deals created within Index.

The maximum ad pod duration that the Media Owner will allow in a dynamic ad pod request, in seconds.

Note: Shown as Maximum Ad Duration in Pod in Index UIへのレポート.

The minimum ad pod duration that the Media Owner will allow in a dynamic ad pod request, in seconds.

Note: Shown as Minimum Ad Duration in Pod in Index UIへのレポート.

Indexの費用は取引に適用されます。

The Index-generated segment ID targeted by a deal on an impression.

Internal Index system-generated deal identifier.

The Index Programmatic Guaranteed (PG) deal ID, which indicates that the transaction is associated with a PG deal.If this field is blank, the transaction isn't associated with a PG deal.

広告が表示される環境。The possible values are:

• web（ブラウザ）
• amp （高速モバイルページ）
• in-app

• protected web: A browser ad that is associated with the Protected Audience API.

  Info: Starting in June 2025, Index is pausing support for the Protected Audience API.As a result, this field will no longer generate new data.

• other

The IPv4 address of the device included in the slot request, truncated to the first three values of the IP address.For example, the IP address 192.0.2.1 will appear as 192.0.2.0.

Note: If the IP address is in IPv6 format, this field will be 0.0.0.0.

The IPv6 address of the device included in the slot request, truncated to the first three hextets of the IP address.For example, the IP address 2001:db8:85a3:8d3:1319:8a2e:370:7348 will appear as 2001:db8:85a3::.

Note: If the IP address is in IPv4 format, this field will be null.

Specifies whether the segment was billed on an impression.有効な値は、以下の通りです。

• billed = This segment was billed on an impression.

• not billed = This segment was not billed on an impression.

  Note: Impressions might not be billed for the following reasons:

  • The segment has no fee.
  • You own the segment, and are not charged for using it.
  • The segment was used with one or more segments from the same Data Vendor.For more information about segment fees, see Understanding fees for using segments.

Specifies whether the segment was used for inclusion or exclusion targeting on an impression.有効な値は、以下の通りです。

• 0 = This segment was used for exclusion targeting on a deal.
• 1 = This segment was used for inclusion targeting on a deal.

The marketplace_media_spend per 1000 マーケットプレイス impressions.

Calculation: (1000 x marketplace_media_spend) / marketplace_impressions

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

The portion of the marketplace_media_spend designated for the seller prior to the deduction of any additional fees approved by sellers.

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

The portion of the media_spend a buyer transacts through a マーケットプレイス on the exchange.

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.Otherwise, the data will show as 0.

marketplace_total_feeのマーケットプレイス・オーナーの取り分。

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

Unique ID of the マーケットプレイス・オーナー account.

The マーケットプレイス・オーナー account name.

The マーケットプレイス・オーナー's portion of the marketplace_total_fee as a percent (as a decimal from 0 to 1) of marketplace_media_spend.

Calculation: marketplace_owner_fee / marketplace_media_spend

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

The internal Index deal ID targeted by a マーケットプレイス・パッケージ on an impression.

Note: This dimension only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

The name of the deal targeted by a マーケットプレイス・パッケージ on an impression.

Note: This dimension only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

The total fees taken within the マーケットプレイス.

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

The total monetary fees taken within the Marketplace as a percent (as a decimal from 0 to 1) of marketplace_media_spend.

Calculation: marketplace_total_fee / marketplace_media_spend.

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

マーケットプレイス合計手数料のマーケットプレイス・ベンダーが占める割合。

Note: This metric only exists for impressions transacted through a マーケットプレイス and is only available if the マーケットプレイス・オーナー has opted to share this data.

The estimated total number of impressions where click tracking events could be measured by Index.

The estimated total number of impressions where first quartile, midpoint, third quartile, and complete quartile events could be measured by Index.

The amount a buyer owes to Index for ad inventory purchased through the exchange.

Note: For Media Owners and マーケットプレイス・オーナーs, this metric is deprecated, and the data will show as 0 in reports.

動画広告の最長の長さ（秒）。

動画広告スロット最短の長さ（秒）。

The bid you would have needed to submit in order to surpass all other bidders and seller-wide floors in the Index auction.This field is only included if your bid lost the auction.

Note: This field is only available for log files associated with bid event types for DSPs and buyers only. Also, this field does not apply to auctions that were won by a deal bid.

The total number of impressions that Index was able to gather viewability data for.

Note: This metric is only available for Media Owners and マーケットプレイス・オーナーs, on or after July 1, 2022.

For more information about what viewability is and how we measure it, see ビューアビリティとは

Timestamp in the selected time zone, rounded down to the month.

Note: Media Owners and マーケットプレイス・パートナー can create reports in the time zone set in their account settings.

• For Media Owners, account settings data is available starting from January 1, 2022.For more information, see カスタムレポートの作成.
• For マーケットプレイス・パートナー, most account settings data will be available starting on January 4, 2026, but some billing data is only available starting on February 14, 2026.For more information, see カスタムレポートの作成.

The Media Owner's net revenue.We provide net_revenue and pub_rev_share to buyers in cases where the Media Owner has agreed to share this information.Publishers always receive these values.

計算方法：gross_revenue * pub_rev_share = net_revenue

The Media Owner's gross revenue associated with open marketplace activity.

The amount a buyer owes to Index for open market ad inventory purchased through the exchange.

Note: For Media Owners and マーケットプレイス・オーナーs, this metric is deprecated, and the data will show as 0 in reports.

The total number of open market impressions that were actually rendered.

The Media Owner's net revenue associated with open marketplace activity.

The name of the operating system associated with this impression.The possible values for reports containing data before March 1, 2022 are:

• ANDR
• IOSP
• LINX
• MACO
• WINP
• other
• unknown
• WIND

The name of the operating system associated with this impression.The possible values for reports containing data after March 1, 2022 are:

• Android
• Chrome OS
• iOS
• iPad OS
• tvOS
• Linux
• Linux - Ubuntu
• OS X
• other
• Roku OS
• SmartCast OS
• Tizen
• webOS
• unknown
• Windows 10
• Windows 7
• Windows 8
• Windows 8.1
• Windows Vista
• Windows XP
• MacOS
• LG WebOS Browser

Unique identifier for ユニバーサルIDs.特定の場合にのみ使用できます。

このフォーマットではキーバリューペアを使います。The first value is the provider_id, and the second value is the identifier.例えば、 [1:XYZ12345],[32:ABCDEF],[4:98765432]

Note: This field is only available for log files associated with impression event types.

Unique identifiers for people-based IDs that allow ユニバーサルIDプロバイダー to attribute impressions to in-store purchases or conversions for brands.To learn more:

• For Media Owners, see 対応するIDプロバイダーのリスト.
• バイヤー向け：対応するIDプロバイダーのリスト
• For DSPs, see 対応するユニバーサルIDプロバイダーリスト.

Also allows Media Owners who enable ユニバーサルIDプロバイダー to curate people-based audiences.

フォーマットは、文字列でラップされたキーバリューペアの配列です。 For example, "1:XYZ12345;32:ABCDEF;4:98765432"

• The key value pairs are separated by a semicolon (;) delimiter.
• The key represents the provider_id (for example, 3 = LiveRampIDL), and the value is the people-based identifier.
• The keys and values are separated by a colon (:) delimiter.

Note: This field is only available for log files associated with impression event types.This field is not available for Media Owners.

リクエストが生成されたページのURL全体。

Index Media Owner identifier.

The Media Owner name.

The total number of dynamic ad pod requests for potential impressions.

Note: This measure is estimated and extrapolated from sampled data.For more information:

• For Media Owners, see How Index uses stratified sampling in reporting.
• For マーケットプレイス・パートナー, see How Index uses stratified sampling in reporting.

The total number of dynamic ad pod requests that returned at least one bid to the Media Owner.

The version of Prebid.js that the Media Owner is using to send slot requests to Index.有効なバージョンには以下が含まれます：

• 7.x
• 6.x
• 5
• 4

Note: This field is only available in Index UIへのレポート for buyers, and in the レポートAPI for buyers and DSPs.It is available for all customer types in CAL.

Info: Starting in June 2025, Index is pausing support for the Protected Audience API.そのため、このフィールドは、今後新しいデータを生成しません。

The Protected Audience status specifies how Index responded to an incoming impression opportunity that is considered eligible for an on-device Protected Audience auction.An impression is considered eligible when the Media Owner sends a flag (ae = 1) in the OpenRTB Imp Extension object.有効な値は、以下の通りです。

• 0 = the Media Owner did not send the ae = 1 flag
• 1 = the Media Owner sent the ae = 1 flag but we did not return the auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object
• 2 = the Media Owner sent the ae = 1 flag and we returned an auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object
• -1 = その他のケース

For more information on Index and プライバシーサンドボックス, see IndexとGoogleのプライバシーサンドボックスAPIを使用する.

The name of the data provider or data partner that supplied the segment data.

The Media Owner revenue share, or, the percent of ad spend Index pays out to the Media Owner.This is a fraction between 0 and 1; when multiplied by 100, you get the percentage value.For example, 0.75 means that 75% of ad spend goes to the Media Owner.

注意：

• gross_revenue * pub_rev_share = net_revenue.We provide net_revenue and pub_rev_share to buyers in cases where the Media Owner has agreed to share this information.Media Owners always receive these values.Also, the data in this field may be anonymized in some event logs, in which case the value will be -1.
• Shown as publisher_revenue_share in the レポートAPI and Index UIへのレポート.

The Media Owner's net revenue. Index provides net_revenue and pub_rev_share to buyers in cases where the Media Owner has agreed to share this information.Media Owners always receive these values.

The Media Owner revenue share, or, the percent of ad spend Index pays out to the Media Owner.This is a fraction between 0 and 1; when multiplied by 100, you get the percentage value.For example, 0.75 means that 75% of ad spend goes to the Media Owner.Only available when the Media Owner has explicitly opted to share this information, otherwise this field is omitted.

Note: Shown as pub_rev_share in CAL.

地理的地域。有効な値は、以下の通りです。

• EMEA
• APAC
• LATAM
• OTHER
• NA
• UNKNOWN

Geographical regions, along with select key countries in those regions.有効な値は、以下の通りです。

• APAC - AU
• APAC - IN
• APAC - JP
• APAC - KR
• APAC - NZ
• APAC - OTHER
• EMEA - DE
• EMEA - ES
• EMEA - FR
• EMEA - IT
• EMEA - NL
• EMEA - OTHER
• EMEA - PL
• EMEA - TR
• EMEA - UK
• LATAM - BR
• LATAM - MX
• LATAM - OTHER
• NA - CA
• NA - US
• OTHER

The deal reporting label containing the name of the salesperson associated with the deal.有効な値は、以下の通りです。

• 文字制限が225文字の文字列。

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.
• Empty field = This field is empty because there is no data available for any deal reporting label.

The total amount of time filled in dynamic ad pod impression opportunities, in seconds.

Note: Shown as Filled Pod Duration in Index UIへのレポート.

The external ID of the segment as assigned by the data provider.This is the segment ID used outside of the Index system, while the index_segment_id is the Index-generated segment ID.

The ID of the account that owns or provides the data for the segment matched on an impression.

The name of the account that owns or provides the data for the segment matched on an impression.

The name of the segment that was targeted by a deal on an impression.

Index site identifier.

サイトの名前。

リクエストされている広告のサイズ（ピクセル単位）。

• If display, the value is the width x height of the creative in pixels.
• If video, the value is the width x height of the video player in pixels.
• n/a = a native ad that doesn't have a corresponding video player size
• other = サイズ不明。

Note: This metric should only be used in relation to impressions and ad spend and not for bid or slot cycle metrics.

Count of slot requests that could not be serviced due to an unexpected error.

セラーの接続データが含まれます。Publishers can use this field to report on custom data sent in the sid field in the Impression extension object of an OpenRTB Bid Request.

Note: This field may also contain slot identifiers received from a header integration.

Count of slot requests that were evaluated but not passed on to DSPs in the form of bid requests.

Note: This measure is estimated and extrapolated from sampled data.詳細はHow Index uses stratified sampling in reportingをご確認ください。

可能性のあるインプレッションに対して来たスロットリクエストの数。A single slot request is transformed into multiple bid requests (bid_request in the bid cycle) that are sent to each DSP that would want to bid on this impression.

Count of slot requests that could not be serviced due to no demand being available when the Media Owner-configured timeout expired.

Count of slot requests that resulted with at least one bid being returned to the Media Owner.

アメリカの州名を表す2文字のコード。

受け取るリクエストの接続タイプThe possible values are:

• direct = Media Owner is using a direct, tag-based integration option
• adapter = Media Owner is using Prebid.js or a custom client-side solution
• wrapper = Media Owner is using the IX Library
• ebda = Media Owner is using Google Open Bidding
• enterprise = Media Owner is using a server to server integration
• other

For more information about Index's integration options, see Indexとのインテグレーション.

UTCのタイムスタンプ。

The ID of the interest group topic associated with the topic_name that was included in the ad request.

For example, if the topic_name = Pets & Animals/Pets/Dogs, the topic_id = 268.

For a full list of topic names and IDs, see Topics - Taxonomy_v2.

Note: In the Reporting API/Index UIへのレポート, this field is only available for Media Owners.

The Topics API interest group topic name that was included in the ad request.例えば、 Pets & Animals/Pets/Dogs.

For a full list of topic names, see Topics - Taxonomy_v2.

The Topics API topic taxonomy version for the topic_id and topic_name that was sent in the ad request.例えば、 taxonomy_v2.

The total amount of time available in all dynamic ad pod impression opportunities, in seconds.

Note: Shown as Total Available Duration in Pods in Index UIへのレポート.

Sum of all bid_opportunity responses + ad_spend.

Total number of bids, regardless of whether they were ever candidates to compete in an auction.

計算方法：bid_in_review + bid_blocked + bid_eligible + bid_chosen + bid_below_floor + bid_error

The Index identifier for a trading desk that maps to a buyer_name.

The Index identifier for the Marketplace Vendor participating in Index Exchangeマーケットプレイス.

The name of the Marketplace Vendor who earned a fee for the data or services provided.

The estimated percentage of video impressions that played to completion as measured by Index.

計算方法：video_complete / measurable_video_playback

For more information about how Index calculates the video completion rate (VCR):

• For Media Owners, see Targeting video completion rate (VCR) in a deal (Beta).
• マーケットプレイス・パートナーの詳細は、Targeting video completion rate (VCR) in マーケットプレイス・パッケージs (Beta)をご確認ください。
• バイヤー向け：Targeting video completion rate (VCR) in インベントリパッケージ (Beta)

The estimated total number of video impressions that played for at least 25% of the total duration as measured by Index.

The estimated total number of video impressions that played for at least 50% of the total duration as measured by Index.

注意：この値は以前のイベントを含みます。例えば、 when 25% of the video is viewed, it gets logged under video_first_quartile, and when it reaches 50%, it gets logged under video_first_quartile and video_midpoint.

The estimated total number of video impressions that played for at least 75% of the total duration as measured by Index.

注意：この値は以前のイベントを含みます。For example, when 75% of the video is viewed, it gets logged under video_first_quartile, video_midpoint, and video_third_quartile.

The estimated total number of video impressions that played to completion as measured by Index.

注意：この値は以前のイベントを含みます。For example, a video that is played to completion gets logged under video_first_quartile, video_midpoint, video_third_quartile, and video_complete.

The total number of impressions measured that were viewable as defined by the IAB Viewability Standard.

Note: This metric is only available for Media Owners and マーケットプレイス・オーナーs, on or after July 1, 2022.

For more information about what viewability is and how we measure it, see ビューアビリティとは

動画インプレッションに関連する配置タイプ。This information comes from the video.placement field in an OpenRTB bid request.The possible values for reports containing data before June 20, 2023 are:

• In-stream = A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming.The video ad plays within video content, similar to watching TV with commercials.
• In-article = A video that loads and plays dynamically between paragraphs of editorial content, and exists as a standalone branded message.
• In-feed = A video that displays in content, social, or product feeds.
• Floating Placement = A video that covers the entire or a portion of the screen area, and is always visible even when the user is scrolling on the screen.
• In-banner = A video that exists within a web banner that uses the banner space to deliver a video experience.
• Unknown = 動画プレースメントが不明。
• Other = The video placement is something other than the above options.

The type of placement associated with a video impression, in accordance with the updated IAB Digital Video Guidelines.This information may come from the video.placement field or the video.plcmt field in an OpenRTB bid request.The possible values for reports containing data after June 20, 2023 are:

• In-stream = A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming.The video ad plays within video content, similar to watching TV with commercials.
• In-article = A video that loads and plays dynamically between paragraphs of editorial content, and exists as a standalone branded message.
• In-feed = A video that displays in content, social, or product feeds.
• Floating Placement = A video that covers the entire or a portion of the screen area, and is always visible even when the user is scrolling on the screen.
• In-banner = A video that exists within a web banner that uses the banner space to deliver a video experience.
• Accompanying content = Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content.The video player loads and plays before, between, or after paragraphs of text or graphical content, and starts playing only when it enters the viewport.
• Interstitial = An ad that covers the entire screen of the device/host app.
• No content/standalone = Video ads that are played without streaming video content.This can be in placements like slideshows, native feeds, in-content or sticky/floating.
• Unknown = 動画プレースメントが不明。
• Other = The video placement is something other than the above options.

Note: This field is only available in Index UIへのレポート for Media Owners, and in the レポートAPI for Media Owners and DSPs.It is available for all customer types in CAL.

動画広告がどのように、いつ再生開始されるか指定します。Possible values are:

• 1 = 音声ありでページ上で読み込む
• 2 = 音声なしでページ上で読み込む
• 3 = 音声ありで、ユーザーがクリック時に読み込む
• 4 = Loads with the sound on upon user mouse over
• 5 = Loads with the sound on upon entering the user's viewport
• 6 = Loads with the sound off upon entering the user's viewport

ユーザーがスキップ可能かどうかを指定。Possible values are:

• True = スキップ可能

• False = スキップ不可

The winning bid price, before accounting for Index fees and eligible incentive programs, for example XFR.

Note: This field is expressed as the total dollar value, not as eCPM.

Species whether an XFR rate was applied on the transaction.

• True = XFR was applied.

• False = XFR was not applied

The savings captured by Media Owners as a result of the XFR program. XFR savings increase the net bid in an auction, and increases a buyer's working media by reducing the Index fee.これによって全体の落札率を高めます。

郵便番号。