View how a specific deal is performing

Marketplace Partners
Last Updated: February 17, 2026•

You can use the Deal Activity Tab in the Index UI to get a quick, high-level understanding of how a deal is performing and use this information to troubleshoot an under-performing deal.

  1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

  2. Go to Deals.

  3. In the list of your deals, click on the Deal ID you want to view activity for.

  4. Click on the ACTIVITY tab.

  5. In the Date range drop-down list, select one of the following options:

    Note: By default, all reporting data is displayed in your local time zone and currency.

    OptionDescription

    Today

    Includes data from 12:00 AM today up to the time that the report is run, with a 2-6 hour delay. For example, a report that is run at 8:00 AM would include roughly six hours of data, given the 2-6 hour delay.

    Yesterday

    Includes data from the previous day, ending at 12:00 AM.

    Last 7 days

    Includes data from the previous seven days, ending at 12:00 AM on the day the report is run. This report does not include data for the day the report runs.

    Last 30 days

    Includes data from the previous 30 days, ending at 12:00 AM on the day the report is run. This report does not include data for the day the report runs.

    Last 3 months

    Includes data from the previous three full calendar months, ending on the last day of the previous month. For example, a report that is run on August 8 will include data from May 1 to July 31.

    Week to date

    Includes data from the current week, starting on Monday and ending on the day the report runs.

    Month to date

    Includes data from the current month, starting on the first day of the month and ending on the day the report runs.

    Last week

    Includes data from the previous full week, between the last full Monday at 12:00 AM to Sunday at 11:59 PM.

    Last month

    Includes data from the previous full calendar month, ending on the last day of the previous month. For example, a report that is run on August 8 will include data from July 1 to July 31.

  6. View deal performance using the following metrics.

    MetricDescription

    Media Spend

    See the amount a buyer owes toIndex for ad inventory purchased through the exchange.

    DSP Bid Rate

    See how often are you receiving bids on the deal.

    Ad Server Win Rate

    See how often the deal is winning the Media Owner's auction.

    Impressions

    See the total number of impressions rendered that transacted on a deal ID.

    Troubleshooting Test: Bid Requests

    Check if any bid requests are being sent to DSPs for this deal. The possible test results are:

    • Pass: More than one bid request has been sent to DSPs for this deal

    • Fail: No bid requests have been sent to DSPs for this deal

    For more information about how to troubleshoot this test, see Troubleshooting Marketplace Package performance.

    Troubleshooting Test: DSP Bidding

    Check if any DSPs are bidding on this deal. The possible test results are:

    • Pass: More than one bid response has been returned for this deal

    • Fail: No bid responses have been returned for this deal

    For more information about how to troubleshoot this test, see Troubleshooting Marketplace Package performance.

    Troubleshooting Tests: Impressions

    Check if any impressions have been won for this deal.

    • Pass: More than one impression has been won for this deal

    • Fail: No impressions have won for this deal

    For more information about how to troubleshoot this test, see Troubleshooting Marketplace Package performance.

    Deal Activity

    Check whether any of the bids on a given deal are being blocked, and how the deal is performing overall.

    Campaign Activity

    Check which campaigns are bidding on the deal and what industry they represent.

    Bid Blocked Rate & Media Spend

    Compare this deal's media spend with the percentage of bids that were blocked as a result of publisher creative settings.

    Deal Activity by Publisher

    View the bidding activity for this deal for each publisher. For more information about the metrics available in this tile, see Data dictionary.

    Avg Viewability

    The average number of impressions measured that were viewable, as defined by the IAB Viewability Standard. For more information about what viewability is and how we measure it, see What is viewability?

    Viewability by Publisher

    See the average viewability score for each publisher. For more information about what viewability is and how we measure it, see What is viewability?

    Viewability by Domain

    See the average viewability score for each domain. For more information about what viewability is and how we measure it, see What is viewability?

    Avg Completion

    See the percentage of video impressions where the user watched the entire video.

    Completion by Publisher

    See the percentage of video impressions where the user watched the entire video for each publisher.

    Completion by Domain

    See the percentage of video impressions where the user watched the entire video for each domain.