Tips on finding segments to target in a Marketplace Package

Marketplace Partners
Last Updated: May 27, 2026•

When you create a Marketplace Package, you can target segments that you have permission to use to reach audiences based on criteria such as demographics, interests, or purchase intent. These can be segments made available by Data Vendors, or your own segments. If you own segments, you must register them to your Marketplace account before you can target them in your Marketplace Package.

To find the right segments to target, you can search and filter when creating a Marketplace Package. Find the search and filter options on the segment targeting page that appears after you click + ADD TARGETING under Segments.

Search

In the search bar, enter a full or partial segment name or ID. Use filters to narrow the results.

Filter

Click FILTERS to narrow results by one or more of the following filters:

OptionDescription

Data Provider

The company that provides the segment data.

Audience Size

The estimated scale of the segment, indicating overall size.

Price (USD)

The CPMClosed Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. fee of the segment in USD.

Categories

The content or audience categories that best describe the segment, for example, Demographic for segments based on user attributes such as age, gender, or income, and Purchase & Intent for segments based on shopping behavior or purchase intent.

Channel Types

The media environments where the segments can be activated, for example, Mobile App and OTTClosed Over-the-top (OTT). The delivery of TV-like content from a video provider over the internet. OTT typically refers to video content that is long-form, professionally-produced, and living room-quality video content, which can be consumed on any type of device, including desktop, laptop, and smartphone. OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content./CTVClosed Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console..

Geographies

The geographies where the segment data was sourced from, for example, Americas — USA and Americas — Canada.

When applying filters, the following types of filtering logic are available to you:

OptionDescription

is

Includes segments that match the value in the Value field.

is not

Excludes segments that match the value in the Value field.

is any of

Includes segments that match one or more values in the Value field.

=

Includes segments that match the value in the Value field.

!=

Excludes segments that match the value in the Value field.

>

Includes segments that exceed the value in the Value field.

>=

Includes segments that exceed or equal the value in the Value field.

<

Includes segments that fall below the value in the Value field.

<=

Includes segments that fall below or equal the value in the Value field.

Note: To combine multiple filters, use AND (segments must match all filters) or OR (segments must match at least one filter). You can only apply one operator at a time to all filters.