Register your own segments for targeting in Marketplace Packages

When creating Marketplace Packages, you can target publicly available third-party data segments, custom segments created for you by Data Vendors, or your own segments. To target your own segments, you must first register them with Index. Once registered, your segments will appear as a targeting option when you create Marketplace Packages. You can later edit them individually or in bulk as needed.

1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. Go to Segments.
4. Click REGISTER SEGMENT.
5. In the Name field, enter a name for your segment.

   • It is recommended that you follow a consistent naming pattern, where you use the > character to break down segment hierarchies. Use a Type > Detail pattern. For example, Demo > Female 18-24 or Shopping > Purchase Intent > Auto.

   • Leading spaces or special characters (other than >) are not allowed.

     Note: If you're not the data distributor for the segment, get the values for Name and Segment ID as assigned in the data distribution platform.

6. In the Segment ID field, enter the segment ID as assigned in the data distribution platform. If the data originated from a third-party distributor, use the external ID they assigned, otherwise, enter your own ID. This value can't be changed after the segment is registered.
7. In the Data distributor drop-down list, select the data platform that's providing the data for this segment. This value can't be changed after the segment is registered.
8. In the Attributes section, add attributes that describe and categorize the segment.

   Note: Attributes are purely informational. The values you provide are used only to improve segment discovery and have no impact on targeting eligibility.

   Option	Description
   Description	Enter a description to provide general information about the segment, for example, the type of audience in the segment, how they were identified, and what the segment is useful for.
   Audience size	Enter an estimate of the segment's size. Depending on how the segment was built, this may represent users, devices, or available inventory.
   Categories	Select the content or audience categories that best describe the segment: Behavioral & Interest: Based on user behavior, interests, app usage, browsing activity, or media consumption habits. Brand Safety A safe environment for advertising. Brand safety involves not depicting a brand on a site that contains controversial and/or extremist content, regardless of user engagement. & Suitability: Based on the safety, sensitivity, or suitability of content to avoid unsafe or inappropriate environments. Content & Media Type: Based on the format or type of content being consumed (for example, video, CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console., articles, or audio), rather than the topic of the content or user behavior. Contextual: Based on the content of a page or app, such as keywords, topics, categories, or content format. Demographic: Based on user attributes, such as age, gender, income, education, or household status. Device & Environment: Based on device characteristics, operating systems, browser, or device environments used to access content. Geographic: Based on user location, such as country, region, city, or zip and postal code. Identity & Addressability: Based on identity match availability or quality, used to enable addressable targeting and improve match rates. Inventory Quality & Attention: Based on impression quality metrics, such as viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page., fraud risk, or attention, used to target high-quality inventory. Predictive & Modeled: Based on predictive models or machine learning that infer user characteristics or behaviors based on patterns observed in other users or datasets. Purchase & Intent: Based on shopping behavior, purchase activity, brand affinity, or purchase intent. Retail & Commerce: Based on shopping patterns, product research, loyalty data, and consumer purchase intent. Specialized Data: Based on specialized or proprietary data sources that do not fall within standard categories.
   Channel types	Select one or more media environments where the segment can be activated: Mobile App: In-app environments OTT Over-the-top (OTT). The delivery of TV-like content from a video provider over the internet. OTT typically refers to video content that is long-form, professionally-produced, and living room-quality video content, which can be consumed on any type of device, including desktop, laptop, and smartphone. OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content./CTV: OTT and CTV environments Web (Desktop/Mobile): Browser-based desktop and mobile devices
   Geographies	Select the geographical markets where the segment's data is sourced from, for example, whether it comes from users in the US or Canada: Global: All markets globally Americas — All Markets: All markets in the Americas Americas — Argentina: Markets in Argentina Americas — Brazil: Markets in Brazil Americas — Canada: Markets in Canada Americas — Mexico: Markets in Mexico Americas — USA: Markets in the United States Americas — Rest of LATAM: Latin-American markets not listed above APAC — All Markets: All markets in Asia-Pacific APAC — Australia: Markets in Australia APAC — India: Markets in India APAC — Japan: Markets in Japan APAC — Singapore: Markets in Singapore APAC — Southeast Asia: Markets in Southeast Asia (Burma, Thailand, Laos, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Philippines, Brunei, Timor-Leste). APAC — South Korea: Markets in South Korea APAC — Rest of APAC: Asia-Pacific markets not listed above EMEA — All Markets: All markets in Europe, the Middle East, and Africa EMEA — France: Markets in France EMEA — Germany: Markets in Germany EMEA — Italy: Markets in Italy EMEA — MENA: Markets in the Middle East and North Africa EMEA — Nordics: Markets in the Nordic countries (Denmark, Finland, Iceland, Norway, Sweden, Aland, the Faroe Islands, and Greenland) EMEA — Spain: Markets in Spain EMEA — UK: Markets in the United Kingdom (England, Scotland, Wales, and Northern Ireland) EMEA — Rest of Europe: European markets not listed above Note: If your market is not listed, select the appropriate Rest of option (for example, Americas — Rest of LATAM). For clarity, we recommend including the specific market in the segment's name or description.

9. In the Permissions & Fees section, keep your own segment private so no other partner can see or use it. Change this setting only if you want to share your segment with specific partners.

   Option	Description
   Keep the segment private (recommended)	To keep your segment private, so no partners can see or use your segment: Click Custom. Under Standard fee (optional), do not enter a value. Under Partners (optional) section, do not select any partners.
   Share the segment with specific partners	To share your segment with specific partners: Click Custom. Under Standard fee (optional), optionally define a standard fee for this segment, which will be the global price for all partners who can see and use this segment. Select the fee's pricing model as either a fixed CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. or a percentage of Marketplace Media Spend (Alpha participants only): Note: Percentage of media is currently in alpha. If you would like to participate in the alpha program, contact your Index Representative. Option Description CPM Click CPM. Enter the CPM value, up to $20 USD. % of media (Alpha participants only) Click % of media. Enter the percentage value, up to 15 percent. Optionally, in the up to field, enter the maximum CPM fee that can be charged for this segment, up to $20 USD. Under Partners (optional), choose the partners who can see and use this segment. Optionally, set custom fees for each partner. Click ADD PARTNER. In the Partner drop-down list, select the partner. In the Fee type drop-down list, select one of the following options: Option Description Standard Apply the standard fee, if set, to the selected partner. Custom Apply a custom fee to the selected partner. If applying a custom fee to the selected partner, set it either as a fixed CPM or a percentage of Marketplace Media Spend (Alpha participants only). This doesn't have to match the segment's standard fee, if set. For example, a segment with a CPM standard fee can have a percentage-based custom fee for a specific partner. Option Description CPM Click CPM. Enter the CPM value, up to $20 USD. This field is required. If no fee applies, enter 0. % of media (Alpha participants only) Click % of media. Enter the percentage value, up to 15 percent. This field is required. If no fee applies, enter 0. Optionally, in the up to field, enter the maximum CPM fee that the partner can be charged for this segment, up to $20 USD. For example, 10% of media with a $2 cap means the fee will never exceed $2 CPM. Click Add. Note: You are never billed for targeting your own segments in a Marketplace Package, even if a fee is set.
   Share the segment with everyone	Do not select Public. Setting a segment to public makes it available to all partners, which is not recommended when registering segments for your own use.

10. Click REGISTER.

After you finish: Send segments files using storage buckets