Targeting a deal in a Marketplace Package (Beta)

Marketplace Partners
Last Updated: February 12, 2026•

Instead of targeting all of a publisher's inventory, you can work with a publisher to negotiate a deal that you can target in a Marketplace Package. To be able to target a deal in a Marketplace Package, the following process occurs:

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You negotiate deal details with a publisher about the inventory, targeting, and pricing that you want to target in a Marketplace Package.

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The Media Owner creates a deal, called a Deal with Marketplaces, in the Index UI and configures the deal as was negotiated in step 1.

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After the Media Owner creates the deal, you can target that deal when you create a Marketplace Package. During the creation process, you can see the pricing and targeting settings before you target the deal.