Edit a segment

Note: Some segment information can be edited in bulk. To bulk edit segments, see Edit multiple segments.

1. Enter your email address and password to log in to the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. Go to Segments.
4. Search for the segment that you want to edit. Use FILTERS to narrow results. For more information about how to use search and filters, see Find specific segments.
5. Click the name of the segment that you want to edit.
6. Click EDIT.
7. Edit the following fields as needed:

   Option	Description
   Name	The name of the segment.
   Description	The description of the segment.
   Audience size	The estimated size of the segment. Depending on how the segment was built, this may represent users, devices, or available inventory.
   Categories	The content or audience categories that best describe the segment: Behavioral & Interest: Based on user behavior, interests, app usage, browsing activity, or media consumption habits. Brand Safety A safe environment for advertising. Brand safety involves not depicting a brand on a site that contains controversial and/or extremist content, regardless of user engagement. & Suitability: Based on the safety, sensitivity, or suitability of content to avoid unsafe or inappropriate environments. Content & Media Type: Based on the format or type of content being consumed (for example, video, CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console., articles, or audio), rather than the topic of the content or user behavior. Contextual: Based on the content of a page or app, such as keywords, topics, categories, or content format. Demographic: Based on user attributes, such as age, gender, income, education, or household status. Device & Environment: Based on device characteristics, operating systems, browser, or device environments used to access content. Geographic: Based on user location, such as country, region, city, or zip and postal code. Identity & Addressability: Based on identity match availability or quality, used to enable addressable targeting and improve match rates. Inventory Quality & Attention: Based on impression quality metrics, such as viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page., fraud risk, or attention, used to target high-quality inventory. Predictive & Modeled: Based on predictive models or machine learning that infer user characteristics or behaviors based on patterns observed in other users or datasets. Purchase & Intent: Based on shopping behavior, purchase activity, brand affinity, or purchase intent. Retail & Commerce: Based on shopping patterns, product research, loyalty data, and consumer purchase intent. Specialized Data: Based on specialized or proprietary data sources that do not fall within standard categories.
   Channel types	The media environments where the segment can be activated: Mobile App: In-app environments OTT Over-the-top (OTT). The delivery of TV-like content from a video provider over the internet. OTT typically refers to video content that is long-form, professionally-produced, and living room-quality video content, which can be consumed on any type of device, including desktop, laptop, and smartphone. OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content./CTV: OTT and CTV environments Web (Desktop/Mobile): Browser-based desktop and mobile devices
   Geographies	The geographical markets where the segment's data is sourced from, for example, whether it comes from users in the US or Canada: Global: All markets globally Americas — All Markets: All markets in the Americas Americas — Argentina: Markets in Argentina Americas — Brazil: Markets in Brazil Americas — Canada: Markets in Canada Americas — Mexico: Markets in Mexico Americas — USA: Markets in the United States Americas — Rest of LATAM: Latin-American markets not listed above APAC — All Markets: All markets in Asia-Pacific APAC — Australia: Markets in Australia APAC — India: Markets in India APAC — Japan: Markets in Japan APAC — Singapore: Markets in Singapore APAC — Southeast Asia: Markets in Southeast Asia (Burma, Thailand, Laos, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Philippines, Brunei, Timor-Leste). APAC — South Korea: Markets in South Korea APAC — Rest of APAC: Asia-Pacific markets not listed above EMEA — All Markets: All markets in Europe, the Middle East, and Africa EMEA — France: Markets in France EMEA — Germany: Markets in Germany EMEA — Italy: Markets in Italy EMEA — MENA: Markets in the Middle East and North Africa EMEA — Nordics: Markets in the Nordic countries (Denmark, Finland, Iceland, Norway, Sweden, Aland, the Faroe Islands, and Greenland) EMEA — Spain: Markets in Spain EMEA — UK: Markets in the United Kingdom (England, Scotland, Wales, and Northern Ireland) EMEA — Rest of Europe: European markets not listed above Note: If your market is not listed, select the appropriate Rest of option (for example, Americas — Rest of LATAM). For clarity, we recommend including the specific market in the segment's name or description.
   Permissions	The partners that can see and use this segment. Keep your segment private for your own use. Change permissions only if you want to share your segment with specific partners. To keep your segment private, click Custom and leave all fields blank. To share your segment with specific partners, click Custom, add the partners that you want to see and use your segment, and optionally set custom fees for each partner. Note: Do not select Public. Setting a segment to public makes it available to all partners, which is not recommended when targeting your own segments in a Marketplace Package.
   Standard Fee (CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille.)	Not applicable to private segments, but even if a fee is set, you are never billed for targeting your own segment in a Marketplace Package.
   Partners	The partners that can see and use this segment.
   Custom fee	The partner-specific price that overrides the standard fee for this segment.

8. To save your changes, click SAVE.