Marketplace Package activation tips and troubleshooting

As a Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network., you can diagnose issues and optimize your Marketplace Package performance across Index Marketplaces by troubleshooting the following areas:

• Index Marketplaces: Troubleshoot how your own deals are set up.

• Buyers: Work with your Buyers to troubleshoot and manage how their deals are set up with their DSPs.

Index Marketplaces: Troubleshooting your deal setup

Start with the basics

Before investigating further, verify the fundamentals of your deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. configuration:

• Check deal ID: Confirm that the deal is active and associated with the correct buyer seat ID.

• Validate deal delivery: Use the Troubleshooting Tests on the deal's Activity tab to confirm that requests and impressions are being generated. For more information, see View how a specific deal is performing.

• Check inventory targeting: Confirm that the deal's targeting (for example, format, geography, content type) aligns with the available supply.

• Check Media Owner access: Confirm that the intended publishers, domains, or apps are included in the deal's supply targeting.

Review targeting and setup

If the basics look correct, review your targeting configuration for potential issues:

• Avoid over-filtering: Excessive targeting (for example, geography, device, content, audience) can reduce available scale. Start with a basic setup, allocate deal avails, and gradually add targeting. For more information, see Allocating deal avails to balance buying behavior across Media Owners (Beta).

• Align formats: Check that the ad format The format of the ad space on the publisher's site. Banner and video are kinds of ad formats. matches the deal setup (for example, OLV versus Display).

• Check segment eligibility: Confirm that the segments are eligible for the deal based on region, device, and other criteria.

• Review content targeting: Content targeting is best suited for CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. and streaming environments. Avoid applying it to mobile or in-app display deals, where signals may be limited and reduce avails.

For additional guidance, see Targeting tips to improve Marketplace Package performance.

If you have tried the troubleshooting steps above and find that your deal delivery is still limited, contact your Index Representative for further investigation.

Common issues that affect deal targeting

The following table describes common issues and their possible causes:

Summary

To resolve deal setup issues, follow these steps:

1. Verify deal setup: Review targeting, pricing, and supply configuration.

2. Review performance metrics: Use the Activity tab to assess bid requests, impressions, win rates, bid rates, and block rates.

3. Check for blocking conditions: If delivery is limited, contact your Index Representative to check whether publisher The owner of a website or app where advertisements are served. or category blocks are in effect.

4. Next steps: Share the deal ID in the Index Support Portal or with your Index Representative for further investigation.

Troubleshooting deals with your DSPs

You can work with buyers and their DSPs to diagnose issues and optimize deal performance. Sometimes, the way a DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. is set up can affect deal performance more than other settings, such as deal targeting. The following guidance outlines best practices and common troubleshooting steps to improve delivery and performance.

DSP platforms differ in how they prioritize and process deals, so results may vary.

Start with the basics

Before optimizing, confirm that DSP configuration is correctly set up:

• Assign deals correctly: Keep Marketplace Packages and open exchange buys in separate line items.

• Avoid targeting overlap: If targeting is applied in the Marketplace Package, avoid applying the same targeting in the DSP configuration.

• Set proper priority: Some DSPs prioritize open exchange traffic. Try adjusting deal priority or bid multipliers as needed to compete effectively.

• Validate creative settings: Make sure the creative type A classification of ads based on behavior. Describes the properties of the advertisement creative. Available formats include: standard, expandable, overlay/voken, in-banner video, survey, audio, and video. and size match the deal's available inventory.

Optimization tips

Use the following tips to improve deal performance:

• Monitor bid rate and win rate A percentage, calculated as number of bids won by DSPs divided by the number of bids submitted.: A low bid rate alone is not always an issue. If there are plenty of bid requests and a healthy win rate, the deal can still perform well. Issues usually occur when both bid rate and win rate are low, which may mean targeting is too restrictive or bids are too low. If a deal is not scaling, start by reviewing DSP settings and the bidding strategy before adjusting supply-side settings.

  • Low bid rate: Often indicates restrictive targeting, pacing controls, inclusion/exclusion lists, or performance filters applied on the DSP side. The deal may also be competing with other deals within the same line item An object configured through the Google Ad Manager (GAM) UI that contains information about a creative and the criteria required for it to show, including cost, size, priority, audience, and geographic location., or facing prioritization issues in the DSP.

  • Low win rate: Typically indicates non-competitive bidding relative to auction dynamics. Lowering your Marketplace Owner Also known as a Marketplace Partner. This term is used in reporting metrics to represent the owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a media agency, a data provider, or retail media network. Fee or encouraging buyers to increase their bids can help improve win rates.

• Adjust bids for premium inventory: Marketplace Packages often include higher-quality supply, particularly live sports and tentpole events, which may require more competitive bids.

• Review frequency caps: Low frequency caps can limit reach.

• Evaluate dayparting and flight dates: Narrow schedules can restrict delivery opportunities.

• Review performance metrics: Run a deal report to identify bottlenecks. Deal reports are available in Display and Video 360, The Trade Desk, and others.

If you have tried the troubleshooting steps above and find that your deal performance remains low, contact your Index Representative for further investigation.

Common performance constraints

The following table describes common performance constraints and their possible causes:

Summary

To resolve DSP-related performance issues, follow these steps:

1. Review logs: Analyze bid rate, win rate, and impressions.

2. Review performance metrics: Run a deal report to identify bottlenecks. Deal reports are available in Display and Video 360, The Trade Desk, and others.

3. Next steps: If performance remains low, share the deal ID in the Index Support Portal or with your Index Representative for further investigation..