Marketplace Vendors provide valuable services and solutions that you can use to enhance your Marketplace. In exchange for using these solutions and services, Marketplace Vendors may collect a Marketplace Vendor Fee. Like other Marketplace transactions, bids compete net of fees. This means that fees are deducted from the bid price before the auction is conducted, and the net bid price competes against both the Media Owner's open market and private market demand.
Example: Percentage fee with a Marketplace Vendor Fee
The following diagram shows an example revenue share structure where you earn a percentage of media spend and Marketplace Vendor earns a CPM fee. In this example, a Marketplace has returned a gross bid of $10. The $10 gross bid (Marketplace Media Spend) minus a 5% Marketplace Owner Fee, a $1.00 Marketplace Vendor Fee, and a 15% Index revenue share with the Media Owner results in a net bid price of $7.22. The Marketplace competes in the Index auction using the net bid price of $7.22. If that Marketplace wins the auction and results in an impression, the Media Owner is paid $7.22, the Partner earns $0.50, the Marketplace Vendor earns $1.00, and Index earns $1.28.
Currently, you can augment your own data, with high-quality segments provided by Data Vendors. For more information, see Understanding fees for using segments.
