Marketplace Vendors provide valuable services and solutions that you can use to enhance your Marketplace. In exchange for using these solutions and services, Marketplace Vendors may collect a Marketplace Vendor Fee. Like other Marketplace transactions, bids compete net of fees. This means that fees are deducted from the bid price before the auction is conducted, and the net bid The bid price after Index fee or, if applicable, Marketplace fees. price competes against both the publisher The owner of a website or app where advertisements are served.'s open market and private market demand.
Example: Percentage fee with a Marketplace Vendor Fee
The following diagram shows an example revenue share structure where you earn a percentage of media spend and Marketplace Vendor earns a CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. fee. In this example, a Marketplace has returned a gross bid of $10. The $10 gross bid (Marketplace Media Spend) minus a 5% Marketplace Owner Also known as a Marketplace Partner. This term is used in reporting metrics to represent the owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a media agency, a data provider, or retail media network. Fee, a $1.00 Marketplace Vendor Fee, and a 15% Index revenue share with the publisher results in a net bid price of $7.22. The Marketplace competes in the Index auction using the net bid price of $7.22. If that Marketplace wins the auction and results in an impression, the publisher is paid $7.22, the Partner earns $0.50, the Marketplace Vendor earns $1.00, and Index earns $1.28.
Currently, you can augment your own data, with high-quality segments provided by Data Vendors. For more information, see Understanding fees for using segments.
