Index Marketplaces is a platform that provides the opportunity for any party within the digital advertising ecosystem to use their unique relationships, assets, and pricing to develop and customize a media offer using Index’s infrastructure. As a Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network., you get a streamlined way to connect with Index’s 3,000+ publishers, allowing you to curate media solutions that fit the needs of your client. You also get the flexibility to price your media solutions based on the value you generate for your buyers.
How Index Marketplaces work
- You connect with publisher The owner of a website or app where advertisements are served. inventory and combine your unique assets – data, curation, optimization, etc – in your Marketplace account.
- Unless otherwise specified, bids from Marketplace Partners compete in the auction net of all Marketplace fees. This means incremental demand is only eligible to win in your auction if it is higher than any other net bid The bid price after Index fee or, if applicable, Marketplace fees.. For details, see Understanding Index Marketplaces transactions for Marketplace Partners.
- Parties to a transaction may receive unified reporting and consolidated billing, as with all transactions through Index.
Here are some of the ways you can manage your Marketplace:
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Create deals, called Marketplace Packages, to bundle inventory from multiple publishers, add targeting, and price them using a single deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID.
