Register a segment

Before you begin: If you are a new Data Vendor A type of Marketplace Partner that owns data segments that can be used by Index customers for a fee., you will need to complete the steps for Getting started as a Data Vendor.

As a Data Vendor, you can register a segment and control the pricing and permission of your data yourself using the self-service Data Vendor Ecosystem. By registering your data, your segments can be targeted within Marketplace Packages by Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network., earning you a fee. For more information about segment fees, see How segment fees work.

1. Enter your email address and password to log in to the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. at app.indexexchange.com.

2. Go to Segments.
3. Click REGISTER SEGMENT.
4. In the Name field, enter a name for your segment.

   • It is recommended that you follow a consistent naming pattern, where you use the > character to break down segment hierarchies.

     • If data segments are onboarded through other partners or sources, use a DataSource > Type > Detail pattern. For example, DataSourceName > Demo > Female 18-24 or DataSourceName > Shopping > Purchase Intent > Auto.

     • If data segments are your own, you don't need to add a data source name since you are the data source, and can use a Type > Detail pattern. For example, Demo > Female 18-24 or Shopping > Purchase Intent > Auto.

   • Preceding spaces or special characters are not allowed.

Note: If you are registering an owned segment but are not the data distributor, get the values for Name and Segment ID from the data distributor.

5. In the Segment ID field, enter the external segment ID as assigned by the data distributor.
6. In the Data distributor drop-down list, select the data platform that's providing the data for this segment.

Note: The segment ID and data distributor values can't be edited after the segment is registered.

7. In the Attributes section, add attributes that describe and categorize the segment, so Marketplace Partners can browse and select it for targeting in a Marketplace Package. While optional, we recommend adding attributes to help Marketplace Partners discover and compare segments.

   Note: Attributes are purely informational. The values you provide are used only to improve segment discovery and have no impact on targeting eligibility.

   Option	Description
   Description	Enter a description to provide general information about the segment, for example, the type of audience in the segment, how they were identified, and what the segment is useful for.
   Audience size	Enter an estimate of the segment's size. Depending on how the segment was built, this may represent users, devices, or available inventory.
   Categories	Select the content or audience categories that best describe the segment: Behavioral & Interest: Based on user behavior, interests, app usage, browsing activity, or media consumption habits. Brand Safety A safe environment for advertising. Brand safety involves not depicting a brand on a site that contains controversial and/or extremist content, regardless of user engagement. & Suitability: Based on the safety, sensitivity, or suitability of content to avoid unsafe or inappropriate environments. Content & Media Type: Based on the format or type of content being consumed (for example, video, CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console., articles, or audio), rather than the topic of the content or user behavior. Contextual: Based on the content of a page or app, such as keywords, topics, categories, or content format. Demographic: Based on user attributes, such as age, gender, income, education, or household status. Device & Environment: Based on device characteristics, operating systems, browser, or device environments used to access content. Geographic: Based on user location, such as country, region, city, or zip and postal code. Identity & Addressability: Based on identity match availability or quality, used to enable addressable targeting and improve match rates. Inventory Quality & Attention: Based on impression quality metrics, such as viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page., fraud risk, or attention, used to target high-quality inventory. Predictive & Modeled: Based on predictive models or machine learning that infer user characteristics or behaviors based on patterns observed in other users or datasets. Purchase & Intent: Based on shopping behavior, purchase activity, brand affinity, or purchase intent. Retail & Commerce: Based on shopping patterns, product research, loyalty data, and consumer purchase intent. Specialized Data: Based on specialized or proprietary data sources that do not fall within standard categories.
   Channel types	Select one or more media environments where the segment can be activated: Mobile App: In-app environments OTT Over-the-top (OTT). The delivery of TV-like content from a video provider over the internet. OTT typically refers to video content that is long-form, professionally-produced, and living room-quality video content, which can be consumed on any type of device, including desktop, laptop, and smartphone. OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content./CTV: OTT and CTV environments Web (Desktop/Mobile): Browser-based desktop and mobile devices
   Geographies	Select the geographical markets where the segment's data is sourced from, for example, whether it comes from users in the US or Canada: Global: All markets globally Americas — All Markets: All markets in the Americas Americas — Argentina: Markets in Argentina Americas — Brazil: Markets in Brazil Americas — Canada: Markets in Canada Americas — Mexico: Markets in Mexico Americas — USA: Markets in the United States Americas — Rest of LATAM: Latin-American markets not listed above APAC — All Markets: All markets in Asia-Pacific APAC — Australia: Markets in Australia APAC — India: Markets in India APAC — Japan: Markets in Japan APAC — Singapore: Markets in Singapore APAC — Southeast Asia: Markets in Southeast Asia (Burma, Thailand, Laos, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Philippines, Brunei, Timor-Leste). APAC — South Korea: Markets in South Korea APAC — Rest of APAC: Asia-Pacific markets not listed above EMEA — All Markets: All markets in Europe, the Middle East, and Africa EMEA — France: Markets in France EMEA — Germany: Markets in Germany EMEA — Italy: Markets in Italy EMEA — MENA: Markets in the Middle East and North Africa EMEA — Nordics: Markets in the Nordic countries (Denmark, Finland, Iceland, Norway, Sweden, Aland, the Faroe Islands, and Greenland) EMEA — Spain: Markets in Spain EMEA — UK: Markets in the United Kingdom (England, Scotland, Wales, and Northern Ireland) EMEA — Rest of Europe: European markets not listed above If your market is not listed, select the appropriate Rest of option (for example, Americas — Rest of LATAM). For clarity, we recommend including the specific market in the segment's name or description.

8. In the Permissions & Fees section, choose one of the following options:

   Option	Description
   Set the segment to custom permissions	Choose this option if you want to specify which partners can see and use your segment. Click Custom. In the Standard fee (optional) field, optionally enter the standard fee for this segment in CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille.. If set, this will be the global price for the segment. Note: In Reports in the Index UI and when targeting segments in a deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs., this value appears as the Marketplace Vendor Fee field. For more information, see How segment fees work. In the Partners and fees (optional) section, you can optionally specify custom fees for specific partners. To set custom fees for a partner, complete the following steps: Click ADD PARTNER. In the Partner drop-down list, select the partner that you want to apply custom permissions to. In the Fee type drop-down list, select one of the following options: Option Description Standard Apply the standard fee to the selected partner. Custom Apply a custom fee in CPM to the selected partner to override the standard fee. If applying a custom fee to the selected partner, in the Custom fee field, set a custom fee in CPM to override the standard fee. Custom fees must be set to a minimum of $0.00.
   Set the segment to public permissions	Choose this option if you want all partners to be able to see and use your segment. Click Public. In the Standard fee field, enter the standard fee for this segment in CPM. This will be the global price for the segment, and must be set to a minimum of $0.00. Note: In Reports in the Index UI and when targeting segments in a deal, this value appears as the Marketplace Vendor Fee field. For more information, see How segment fees work. In the Custom fees (optional) section, you can optionally specify custom fees for specific partners. To set custom fees for a partner, complete the following steps: Click ADD CUSTOM FEE. In the Partner drop-down list, select the partner that you want to apply custom permissions to. In the Custom fee field, set a custom fee in CPM for the selected partner. Custom fees must be set to a minimum of $0.00.
   Set the segment to private permissions	Choose this option if you do not want any partners to see or use your segment. Click Custom. In the Standard fee (optional) field, do not enter a value. In the Partners and fees (optional) section, do not select any partners.

9. Click REGISTER.