Register a segment

Marketplace Vendors
Last Updated: February 12, 2026•

Before you begin: If you are a new Data Vendor, you will need to complete the steps for Getting started as a Data Vendor.

As a Data Vendor, you can register a segment and control the pricing and permission of your data yourself using the self-service Data Vendor Ecosystem. By registering your data, your segments can be targeted within Marketplace Packages by Marketplace Partners, earning you a fee. For more information about segment fees, see How segment fees work.

  1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

  2. Go to Segments.
  3. Enter your email address and password, and log in to the Data Vendor Ecosystem.
  4. Click REGISTER SEGMENT.
  5. In the Name field, enter a name for your segment.

    6. Note: If you are registering an owned segment but you are not the data distributor, the values for Name and Segment ID must be obtained from the data distributor.

  6. In the Segment ID field, enter the external segment ID as assigned by the data distributor.
  7. In the Data distributor drop-down list, select the data platform that's providing the data for this segment.

    8. Note: The segment ID and data distributor values can't be edited after the segment is registered.

  8. Optionally, in the Description (optional) field, enter a description for the segment.

  9. In the Permissions & Fees section, choose one of the following options:

    OptionDescription

    Set the segment to custom permissions

    Choose this option if you want to specify which partners can see and use your segment.

    1. Click Custom.

    2. In the Standard fee (optional) field, optionally enter the standard fee for this segment in CPM. If set, this will be the global price for the segment.

      Note: In Reports in the Index UI and when targeting segments in a deal, this value appears as the Marketplace Vendor Fee field. For more information, see How segment fees work.

    3. In the Partners and fees (optional) section, you can optionally specify custom fees for specific partners. To set custom fees for a partner, complete the following steps:

      1. Click ADD PARTNER.
      2. In the Partner drop-down list, select the partner that you want to apply custom permissions to.

      3. In the Fee type drop-down list, select one of the following options:

        OptionDescription

        Standard

        Apply the standard fee to the selected partner.

        Custom

        Apply a custom fee in CPM to the selected partner to override the standard fee.

      4. If applying a custom fee to the selected partner, in the Custom fee field, set a custom fee in CPM to override the standard fee. Custom fees must be set to a minimum of $0.00.

    Set the segment to public permissions

    Choose this option if you want all partners to be able to see and use your segment.

    1. Click Public.

    2. In the Standard fee field, enter the standard fee for this segment in CPM. This will be the global price for the segment, and must be set to a minimum of $0.00.

      Note: In Reports in the Index UI and when targeting segments in a deal, this value appears as the Marketplace Vendor Fee field. For more information, see How segment fees work.

    3. In the Custom fees (optional) section, you can optionally specify custom fees for specific partners. To set custom fees for a partner, complete the following steps:

      1. Click ADD CUSTOM FEE.
      2. In the Partner drop-down list, select the partner that you want to apply custom permissions to.
      3. In the Custom fee field, set a custom fee in CPM for the selected partner. Custom fees must be set to a minimum of $0.00.

    Set the segment to private permissions

    Choose this option if you do not want any partners to see or use your segment.

    1. Click Custom.

    2. In the Standard fee (optional) field, do not enter a value.

    3. In the Partners and fees (optional) section, do not select any partners.
  10. Click REGISTER.