Set floors in the Index UI

Setting floors in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. is one of the methods that you can use to configure floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. pricing for your inventory. Note that Index recommends using request floors and Market Price, instead of configuring floors in the Index UI. For more information about configuring floors in the Index UI, contact your Index Representative.

1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. Go to Inventory > Floors.
4. Click SET FLOOR RATE. 

5. Select the inventory class level that you want to apply the floor to, either

   • Site ID Site IDs are unique Index-specific identifiers that represent specific inventory and attributes based on our publishers needs. Site IDs are created in the Index UI and these IDs are used by publishers to make real-time bid requests.: The unique Index-specific identifiers that represent specific inventory.

   • Placement: A collection of site IDs.

   • Tier: A subset of a placement.

6. Select the site IDs, the placements, or the tiers to apply the floor to. By default, all inventory is selected.

7. In the Floor Type drop-down, choose one of the following floor types:

   • Master: Apply the floor price to all requests.

   • Ad Unit: Apply the floor price to bids for specific ad unit sizes only.

   • Advertiser Brand: Apply the floor price to bids from specific brands.

   • Audience Segment: Apply the floor price to requests from a specific audience segment.

   • Country: Apply the floor price to requests from a specific country.

   • Industry: Apply the floor price to bids from specific industries.

8. In the Rate field, enter the CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. floor price that you want to set.

   Note: Floor prices apply at the gross price level and include Index’s revenue share. This means that the net revenue that you earn from a winning bid at floor price will be equal to the floor price minus Index’s revenue share.

9. Click Update.

The floor is applied immediately, although it could take a few hours to be updated on all servers on the exchange.