Set floors in the Index UI

Setting floors in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. is one of the methods that you can use to configure floor A pricing control used by media owners and exchanges to set a minimum sale price on inventory. pricing for your inventory. For more information, see How floors work in the Index auction.

Note: Index Exchange (Index) recommends using request floors and Market Price, instead of configuring floors in the Index UI.

1. Enter your email address and password to log in to the Index UI at app.indexexchange.com.

2. If you have more than one account, select the account that you want to access.

3. Go to Inventory > Floors.
4. Click SET FLOOR.

5. To apply the floor to a selection of inventory, select and configure one of the following options:

   Option	Description
   Placements A collection of site IDs.	Click Placements. In the Placements list, select the placements that you want to apply the floor to.
   Site IDs Site IDs are unique Index-specific identifiers that represent specific inventory and attributes based on our media owners needs. Site IDs are created in the Index UI and these IDs are used by media owners to make real-time bid requests.	Click Site IDs. In the Site IDs list, select the site IDs that you want to apply the floor to. Optionally, using presets, you can set a floor price for a templated list of site IDs. In the Apply presets drop-down list, select the preset that you want to apply the floor to.

6. In the Floor type drop-down list, choose one of the following floor types:

   Option	Description
   Default	The floor price applies to all requests when another floor price doesn't apply.
   Ad Unit	The floor price applies to bids for a specific ad unit size only.
   Advertiser Brand	The floor price applies to bids from a specific brand.
   Country	The floor price applies to requests from a specific country.
   Industry	The floor price applies to bids from a specific industry.

7. In the Floor price field, enter the floor price that you want to set in CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille..

   The floor price you enter should be the gross floor price, meaning that this is the price the DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. must bid above to win the impression and which includes Index's revenue share. The net revenue you receive will be the gross floor price minus Index's revenue share.

8. Click SAVE.

The floor is applied immediately, although it could take a few hours to be updated on all servers on the exchange.