Tips for publishers to optimize a Matched Audience deal

Deals under Matched Audiences™ Matched Audiences are IDs where data partners or publishers upload a list of IDs for a particular Universal ID provider and match a deal ID against that audience segment. that are facilitated by Universal ID Universal IDs are IDs that Index can receive from data partners and pass to DSPs in the bid request. providers and audiences containing people-based identifiers require specific guidance to scale successfully. Since Matched Audience deals focus on precise users, Index Exchange (Index) recommends that publishers follow the tips outlined below for optimal results.

Create separate deal IDs

To manage budget delivery by campaign A collection of multiple ads in different formats. for direct deals, Index Buyer Services or publishers should create a unique deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID for the number of audiences and the pricing variance in ad units. For example, two audiences + two different price points for standard units + high impact = four deal IDs.

You should also create separate deals in the following situations:

• If an advertiser uses multiple DSPs, create a separate deal ID for each DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. for clear reporting.

• Create separate deal IDs for high-impact or video ad units so that the campaigns can be tracked separately.

Recommended deal settings in the Index UI

When creating a deal in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings., we recommend that you set the following settings for a Matched Audience deal:

• In the Deal Type drop-down list, select One to One for each publisher The owner of a website or app where advertisements are served. and advertiser so that each negotiation can be managed on the deal ID level.
• In the Deal ID field, follow specific naming convention depending on the Universal ID provider to consolidate reporting and simplify campaign troubleshooting across all publishers:
  • For LiveIntent deals, specify the deal ID to begin with LIV.
  • For LiveRamp deals, specify the deal ID to begin with LRIX.
  • For Neustar deals, specify the deal ID to begin with NEUIX.
• In the Auction Type The RTB auction type and can be either a first price auction (an auction where the highest bid wins, and the winner pays the highest bid amount in full) or a fixed price auction (an auction that has priority over all other auction bid types and the bid must meet or exceed the pre-determined fixed price). drop-down, select Fixed for pacing budgeted deals to deliver in full.

For more instructions on creating a deal and deal settings, see Creating and managing deals.