A Deal with Marketplaces is a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. created by a publisher The owner of a website or app where advertisements are served. that packages specific inventory for Index Marketplaces. Publishers and Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. negotiate terms, and publishers set specific pricing, targeting signals, contextual data, and audience segments for the inventory included in the deal.
Unlike other deal types, Deals with Marketplaces don't transact on their own. They are used as a targeting option inside of Marketplace Packages, allowing a Marketplace Partner to target the specific inventory in the Deal with Marketplaces rather than all of a publisher's inventory.
Example
-
A Marketplace Partner wants to be able to target a publisher's sports section of their site in a Marketplace Package.
-
The publisher and Marketplace Partner negotiate terms for that piece of inventory.
-
The publisher creates the Deal with Marketplaces in the Index UI and specifies the sports inventory, pricing, and adds any required targeting and segmenting.
-
After the Deal with Marketplaces has been created, the Marketplace Partner can target that deal in a Marketplace Package.
