A Deal with Marketplaces is a deal created by a Media Owners that packages specific inventory for Index Marketplaces. Media Owners and Marketplace Partners negotiate terms, and Media Owners set specific pricing, targeting signals, contextual data, and audience segments for the inventory included in the deal.
Unlike other deal types, Deals with Marketplaces don't transact on their own. They are used as a targeting option inside of Marketplace Packages, allowing a Marketplace Partner to target the specific inventory in the Deal with Marketplaces rather than all of a media owner's inventory.
Example
A Marketplace Partner wants to be able to target a Media Owners's sports section of their site in a Marketplace Package.
The Media Owners and Marketplace Partner negotiate terms for that piece of inventory.
The Media Owners creates the Deal with Marketplaces in the Index UI and specifies the sports inventory, pricing, and adds any required targeting and segmenting.
After the Deal with Marketplaces has been created, the Marketplace Partner can target that deal in a Marketplace Package.
