A Deal with Marketplaces is a deal
A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. created by a Media Owner that packages specific inventory for Index Marketplaces. Media Owners and Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to media owners. For example, a Marketplace Partner could be a media agency, a data provider, or retail media network. negotiate terms, and Media Owners set specific pricing, targeting signals, contextual data, and audience segments for the inventory included in the deal.
Unlike other deal types, Deals with Marketplaces don't transact on their own. They are used as a targeting option inside of Marketplace Packages, allowing a Marketplace Partner to target the specific inventory in the Deal with Marketplaces rather than all of a Media Owner's inventory.
Example
A Marketplace Partner wants to be able to target a Media Owner's sports section of their site in a Marketplace Package.
The Media Owner and Marketplace Partner negotiate terms for that piece of inventory.
The Media Owner creates the Deal with Marketplaces in the Index UI and specifies the sports inventory, pricing, and adds any required targeting and segmenting.
After the Deal with Marketplaces has been created, the Marketplace Partner can target that deal in a Marketplace Package.
