A Deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. with Marketplaces is a deal created by publishers that allows them to package specific inventory for Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. to target in Marketplace Packages. For details on how Deal with Marketplaces work, see What is a Deal with Marketplaces (Beta)?
Note: After you create a Deal with Marketplaces, the Marketplace Partners that you specify in step
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Enter your email address and password to log in to the Index UI at app.indexexchange.com.
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If you have more than one account, select the account that you want to access.
- Go to Private Market > Deals.
- Click the Create Deal drop-down list and select Deal with Marketplaces.
- In the Bidding strategy section, select how you want this deal to compete in the Index auction, where:
Standard: Gets the best price for the impression, where the highest bid wins and no priority is given to this deal. The deal competes against all other bids, including open market bids, and all bids must clear the highest floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. between the deal and open market.
- Preferred price: Gets the best price for the impression, where the highest bid wins and no priority is given to this deal, but bids only have to clear the highest deal floor price, and all other floors are ignored. Allows you to set the deal floor lower than the open market floor, giving buyers a chance to bid in the auction at a lower clear price The final price paid for an impression..
- Priority bidding: Gives a buyer a preferred chance to bid on the deal and win the auction at a negotiated price before other lower-prioritized or non-prioritized bids are considered.
For more information about which bidding strategy to choose, see Comparing bidding strategies in a Deal with Marketplaces.
- In the Name field, enter a name for the new deal you are creating.
- In the Deal ID field, enter a unique deal identifier by selecting one of the following options:
- Enter a new deal ID into this field manually. Deal IDs can only contain letters, numbers, and dashes. The deal ID cannot start with a zero or contain spaces.
- Click GENERATE if you want our system to generate a deal ID for you automatically.
- To be able to set a priority level for this deal in your ad server A platform that manages, stores, and delivers advertisements to a publisher's site., select the Return deal ID in bid responses to your ad server option. When this option is not selected, the deal can only compete on price in your ad server. If you are using the FreeWheel Programmatic Module and targeting an inbound deal id, this setting must be on for the deal to transact.
- In the Marketplace partner section, select one of the following options:
Option Description All partners
Select this option to make this deal available to all Marketplace Partners .
Specific partner
Select the specific Marketplace Partner that the deal is for.
- Set the duration of the deal, either:
- In the Start date and End date fields, specify the duration of the deal.
- Slide the Set deal as always on toggle to the right to keep this deal active indefinitely.
- In the Net floor price field, specify the minimum net CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate in USD that you want to make for impressions. Any Index Revenue Share or Marketplace fees are added on top of this amount before the floor price is sent to DSPs, so set this value to be the minimum publisher The owner of a website or app where advertisements are served. payment that you want to receive. For more information about Index Marketplaces fees, see Understanding Index Marketplaces transactions for publishers.
- In the Site IDs section, select one of the following options:
Option Steps Apply a preset
A targeting preset is a predefined list of site IDs that can quickly be applied to a deal like a template. If you have one already created that you want to use, choose the preset from the Apply Presets drop-down list. You can manually add more site IDs on top of the preset.
For more information about presets, see Create a targeting preset.
Select site IDs
Click Add site IDs directly to deal.
From the Site IDs list, search or select the site IDs that you want to include in this deal. For more information about presets, see Create a targeting preset.
Optionally, to save the list of site IDs as a preset to use in other deals, click SAVE AS PRESET.
Note: Private-only site IDs included in this Deal with Marketplaces will transact in any package deal that targets it.
- To target URLs in the deal, in the Targeting (optional) section, expand URLs and configure the following options:
Targeting option Description URLs
Enter the partial URLs that you want this deal to target. For example, "xyz.com/all/" is a partial site match that means both "ww2.xyz.com/all/stories.html" and "ww3.xyz.com/all/editorial.html" would be eligible to serve impressions, but "ww2.xyz.com/sports" would not be included. Wildcards are supported.
- To target device types, inventory channels, formats, interstitial A ad that covers the entire screen of the device/host app. ads, and rewarded An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency. ads in the deal, in the Targeting (optional) section, expand General and configure the following options:
Targeting option Description Device types
Connected device (CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console.): A connected device, such as Amazon Firestick, Xbox, PlayStation, or Apple TV.
Connected TV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. (CTV): A TV that has built in connection to the internet, such as a Samsung smart TV.
Personal computer: A computer, such as Macbook Pro.
Phone: A smartphone, such as iPhone or Samsung.
Set-top box (CTV): A cable box, such as Comcast X1 Box.
Tablet: A tablet device, such as iPad or Amazon Fire HD.
Inventory channels
In-app: An ad that displays in an app.
Web: An ad that displays in a browser environment.
Formats and sizes
Banner: An ad that displays as a banner as a static image. You can target all banner sizes or select a specific size to target.
Video: A video ad that displays video content. Note: If you want to target video placements, make sure that you have selected Video in this Formats field or you have not selected any ad formats.
Native: A native ad is a type of ad format The format of the ad space on the publisher's site. Banner and video are kinds of ad formats. that blends in with the visual design of the page that it lives in. For more information on native ads, see Selling native inventory through Index.
Interstitial
Interstitial: A full-screen ad that covers the entire interface of the host app.
Not interstitial: An ad that doesn't cover the entire interface of the host app or site, such as a banner or popup ad.
Rewarded
Rewarded: A type of ad that the user receives a reward for viewing, such as if the user must watch a video ad before reading a news article.
Not rewarded: A type of ad that isn't associated with a subsequent reward.
- To target operating system and browsers in the deal, in the Targeting (optional) section, expand Environment and configure the following options:
Targeting option Description Operating systems
In the drop-down list, select the operating systems that you want to target in this deal.
Browsers
In the drop-down list, select the browsers that you want to target in this deal.
- To target app bundles in the deal, in the Targeting (optional) section, expand App Bundles (Beta) and configure the following option:
Targeting option Description App bundles
Select the app bundles that you want to target in this deal. Only app bundles that have been pre-registered will be listed. If you want to add an app bundle, contact your Index Representative.
- To target countries in the deal, in the Targeting (optional) section, expand Countries and select the countries that you want to target in this deal.
- To target specific performance metrics, in the Optional section, expand Performance Metrics and configure the following options:
Option Description Select the minimum viewability probability percentage that you want to target in the deal. For more information, see What is viewability?.
Select the minimum VCR percentage that you want to target in the deal. For more information about what VCR is and how we predict it, see Targeting video completion rate (VCR) in a deal (Alpha).
Note: VCR targeting is currently in alpha.
Click-through rate (CTR) CTR measures the percentage of times an ad was clicked.
Select the minimum CTR percentage that you want to target in the deal. For more information about what CTR is and how we predict it, see Targeting click-through rate (CTR) in a deal (Alpha).
Note: CTR targeting is currently in alpha.
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To target specific video placements, skippability, playback methods, or ad duration in the deal, in the Targeting (optional) section, expand Video and configure the following options:
Targeting option Description Video placements
Instream A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials.: Pre-roll, mid-roll, and post-roll ads that play before, during, or after the streaming video content requested by the user. Instream video is typically set to "sound on" by default when playback begins, or there is clear user intent to engage with the content. Although other elements may appear around the player, the video is the main focus of the user’s visit and serves as the primary content on the page. It is also the only in-view video player capable of playing audio.
Accompanying content Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content.It starts playback upon entering the viewport. It may convert to a floating/sticky player as it scrolls off the page.: Pre-roll, mid-roll, and post-roll ads that play before, during, or after streaming video content. The video player appears between or around paragraphs of text or graphics and begins playback only when it enters the viewport. Any accompanying content also plays only when visible. As the user scrolls, the player may transition into a floating or sticky format when it moves out of view.
Interstitial: Video ads shown without accompanying video content. During playback, the ad must be the main focus of the page, occupy most of the viewport, and remain in view without being scrollable. Common placements include in-app video or slideshow formats.
No content/standalone Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.: Video ads that play independently of streaming video content. They may appear in placements such as slideshows, native feeds, in-content areas, or as sticky/floating units.
Skippable
Non-skippable: A video ad that must be watched in its entirety and cannot be skipped by the viewer.
Skippable: A video ad that can be skipped by the viewer after a certain amount of time.
Undefined: A video ad that has not been defined as either skippable or non-skippable. If you include this option, the video ad can be either of these types, but would not be included in the targeting if you only choose non-skippable or skippable.
Playback methods
Initiates on click with sound on: The video starts playing with the sound on after the user clicks the play button.
Initiates on entering viewport with sound off by default: The video starts playing with the sound off once it becomes visible to the user on the page.
Initiates on entering viewport with sound on: The video starts playing with the sound on once it becomes visible to the user on the page.
Initiates on mouse-over with sound on: The video starts playing with the sound on after the user mouses over it.
Initiates on page load with sound off by default: The video starts playing with the sound off as soon as the page loads.
Initiates on page load with sound on: The video starts playing with the sound on as soon as the page loads.
Undefined: A playback method has not been specified for the video.
Ad duration
Select the ad slot The location on a publisher's website where an advertisement is served. Also known as inventory. duration allowance for the video ad. Video ads that are least this length will be targeted in the deal.
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To target content ratings, content livestream, content genres, or specific content languages in the deal, in the Targeting (optional) section, expand Content and configure the following options:
Targeting option Description Content ratings
Select the content ratings for the instream or STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). video content that you want to target in the deal. The list includes standard content ratings by country.
Content livestream
Select from the following streaming options:
Live content: Content that is real-time and streaming live.
Not live: Content that was pre-recorded and not streaming live.
Content genres
Select the video genres that you want to target in the deal.
Content languages
Select the language of the video content that you want to target in the deal.
Networks
Select the networks with the channels that you want to target in the deal. Before you can see or target content networks, they must be set up by Index.
Channels
Select the content channels that you want to target in the deal. Before you can see or target content channels, they must be set up by Index.
- To target inbound deal IDs in the deal, in the Targeting (optional) section, expand Inbound Deals IDs and either search for or select the inbound deal IDs that you want to target in this deal. An inbound deal ID refers to a deal that was not created in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. but may be present in inbound ad requests to Index. To add new inbound deal IDs to this list that you can target, contact your Index Representative.
Note: This feature is currently in Beta. If you would like to participate in the Beta program to be able to target inbound deal IDs, contact your Index Representative. - To target segments in the deal, in the Segments section, expand Segments and select the segments to target in the deal.
- Click CREATE.
