When creating a new deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs., either a direct deal or a legacy deal in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings., you can choose from one of three deal types to help configure your deals: Private auction deal, Preferred deal, or Custom. For more information on each deal type and which one you should choose, refer to the table below.
| Deal type setting | Description |
|---|---|
|
Private auction deal |
This deal type is configured to use a first-price auction and to compete with open market bids. With these settings, only the highest bid will win in an auction regardless of whether it is a Private Auction bid or an open market bid. If you're looking to get the best price for your impression, we recommend using the Private auction deal type. |
|
Preferred deal |
This deal type can be configured to either use a first or fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was. auction, and doesn't compete with open market bids. If you want to offer an exclusive deal to a buyer that doesn't compete with Private Auction bids or open market bids, use the Preferred deal setting. Make sure that your ad server A platform that manages, stores, and delivers advertisements to a publisher's site., such as Google Ad Manager, is also configured to prioritize this deal type. |
|
Custom |
This deal type allows you to set custom configuration settings for your deal, including auction type The RTB auction type and can be either a first price auction (an auction where the highest bid wins, and the winner pays the highest bid amount in full) or a fixed price auction (an auction that has priority over all other auction bid types and the bid must meet or exceed the pre-determined fixed price)., priority, and whether this deal competes with open market bids. If you need more flexibility with how your deal is set up, use the Custom deal setting. |
