When creating a new deal, either a direct deal or a legacy deal in the Index UI, you can choose from one of three deal types to help configure your deals: Private auction deal, Preferred deal, or Custom. For more information on each deal type and which one you should choose, refer to the table below.
| Deal type setting | Description |
|---|---|
Private auction deal | This deal type is configured to use a first-price auction and to compete with open market bids. With these settings, only the highest bid will win in an auction regardless of whether it is a Private Auction bid or an open market bid. If you're looking to get the best price for your impression, we recommend using the Private auction deal type. |
Preferred deal | This deal type can be configured to either use a first or fixed price auction, and doesn't compete with open market bids. If you want to offer an exclusive deal to a buyer that doesn't compete with Private Auction bids or open market bids, use the Preferred deal setting. Make sure that your ad server, such as Google Ad Manager, is also configured to prioritize this deal type. |
Custom | This deal type allows you to set custom configuration settings for your deal, including auction type, priority, and whether this deal competes with open market bids. If you need more flexibility with how your deal is set up, use the Custom deal setting. |
