Create a direct deal

First: The highest bid wins and the winning bidder owes the winning bid price.

1. In the Auction type The RTB auction type and can be either a first price auction (an auction where the highest bid wins, and the winner pays the highest bid amount in full) or a fixed price auction (an auction that has priority over all other auction bid types and the bid must meet or exceed the pre-determined fixed price). drop-down list, select First.

2. In the Floor price field, enter the minimum gross CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate in USD that DSPs must bid for impressions. The highest bid wins and the winning bidder owes the winning bid price.

Fixed: The winning bidder only owes the negotiated fixed price For specific deals, a fixed price can be negotiated between a publisher and a buyer. If the advertisers bid at this fixed price or above, their bid responses are eligible to compete in the auction, and, if they win the auction, they only pay the fixed price regardless of what their bid amount was.. If the winning bid is higher than the fixed price, the bid is reduced to the fixed price.

1. In the Auction type drop-down list, select Fixed.

2. In the Price field, enter the winning bid price. This is the minimum gross CPM rate in USD that DSPs must bid for impressions, but if the winning bid is higher than the fixed price, the bid is reduced to the fixed price.

Note: The price must be higher than a Publisher The owner of a website or app where advertisements are served.'s floor setting for the deal to transact. For more information on how to calculate floor prices, see How floors work in the Index auction.

Target an existing inventory group

In the Inventory groups list, select the inventory groups with the site IDs that you want to target. To see which site IDs are included in a group, click the icon next to the site ID count for that group.

Target a new inventory group

1. Click + CREATE INVENTORY GROUP.
2. In the Name field, enter a name that describes the grouping of site IDs you are adding to the inventory group.
3. In the Site IDs, list select the site IDs that you want to add.
4. Click CREATE.

Target site IDs

In the Site IDs list, select the site IDs that you want to target.

Apply presets

A preset is a predefined list of site IDs that can be quickly applied to a deal like a template. The Apply presets drop-down shows only when a preset already exists. For more information on creating a preset, see Create a targeting preset.

1. From the Apply presets drop-down list, select a preset. To see which site IDs are included in the preset, click the icon next to the preset in the list.

2. To add site IDs on top of the preset, in the Site IDs list, select the site IDs to include.

Note: While presets and inventory groups both group site IDs, they are not the same. For more information on the differences between the two, see Managing targeting values.

Device types

Select the device types that you want to target in the deal:

• Connected device (CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console.): A connected device, such as Amazon Firestick, Xbox, PlayStation, or Apple TV.

• Connected TV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. (CTV): A TV that has built in connection to the internet, such as a Samsung smart TV.

• Personal computer: A computer, such as MacBook Pro.

• Phone: A smartphone, such as iPhone or Samsung.

• Set-top box (CTV): A cable box, such as Comcast X1 Box.

• Tablet: A tablet device, such as iPad or Amazon Fire HD.

Inventory channels

Select the inventory environments that you want to target in the deal:

• In-app: An ad that displays in an app.

• Web: An ad that displays in a browser environment.

Formats and sizes

Select the formats and sizes that you want to target in the deal:

• Banner: An ad that displays as a banner as a static image. You can target all banner sizes or select a specific size to target.

• Native: A native ad is a type of ad format The format of the ad space on the publisher's site. Banner and video are kinds of ad formats. that blends in with the visual design of the page that it lives in. For more information on native ads, see Selling native inventory through Index.

• Video: A video ad that displays video content.

  Note: If you want to target video placements, make sure that you've selected Video in this Formats field or that you've not selected any ad formats.

Interstitial

Select the interstitial settings that you want to target in the deal:

• Interstitial: A full-screen ad that covers the entire interface of the host app.

• Not interstitial: An ad that doesn't cover the entire interface of the host app or site, such as a banner or popup ad.

Rewarded

Select the rewarded settings that you want to target in the deal:

• Rewarded: A type of ad that the user receives a reward for viewing, such as if the user must watch a video ad before reading a news article.

• Not rewarded: A type of ad that isn't associated with a subsequent reward.

Operating systems

Select the operating systems that you want to target in the deal.

Browsers

Select the browsers that you want to target in the deal.

Countries

Select the countries that you want to target in the deal. While this setting is optional, it is recommended that you target the countries with the IP traffic that the buyer intends to buy from.

Zip and postal codes (Beta)

Select up to 5,000 zip and postal codes to include and exclude. If you're using zip and postal code targeting, it's recommended that you also target the countries that correspond to those codes to make sure that you're selecting the correct regions. For more information about restrictions with zip and postal code targeting, see Targeting geography in deals.

To include zip and postal codes:

1. In the Include section, click ADD TARGETING.

2. Enter the zip and postal codes to target as a comma-separated list. You can provide either the full code or the prefix (at least the first two characters). Any lowercase letters are converted to uppercase and spaces are removed.

   If a zip or postal code you’re adding is already in the exclusion list, it will be moved to the inclusion list.

3. Click APPLY.

Note: If your campaign A collection of multiple ads in different formats. targets the UK, make sure you enter the first four characters of the postal code. Because postal codes in the UK have variable-length prefixes, entering only two or three characters can match unintended postal codes; for example, SE1 will match SE1, SE10, SE11, and SE19.

To exclude zip and postal codes:

1. In the Exclude section, click ADD TARGETING.

2. Enter the zip or postal codes to exclude as a comma-separated list. You can provide either the full code or the prefix (at least the first two characters). Any lowercase letters are converted to uppercase and spaces are removed.

   If a zip or postal code you’re adding is already in the inclusion list, it will be moved to the exclusion list.

3. Click APPLY.

Note: If there are any zip and postal codes in the included list, all entries in the excluded list are ignored because targeting will be restricted to the values in the inclusion list.

URLs

Enter the partial URLs that you want this deal to target. For example, "xyz.com/all/" is a partial site match that means both "ww2.xyz.com/all/stories.html" and "ww3.xyz.com/all/editorial.html" would be eligible to serve impressions, but "ww2.xyz.com/sports" would not be included. Wildcards are supported.

App bundles

Select the app bundles that you want to target in the deal. Only app bundles that have been pre-registered will be listed. If you want to add an app bundle, contact your Index Representative.

Viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page.

Select the minimum viewability probability percentage that you want to target in the deal. For more information, see What is viewability?

Video completion rate The percentage of video advertisements that play to completion. Also known as view through rate and video completion rate. (VCR) (Beta)

Select the minimum VCR percentage that you want to target in the deal. For more information about what VCR is and how we predict it, see Targeting video completion rate (VCR) in a deal (Beta).

Click-through rate (CTR) CTR measures the percentage of times an ad was clicked. (Beta)

Select the minimum CTR percentage that you want to target in the deal. For more information about what CTR is and how we predict it, see Targeting click-through rate (CTR) in deals (Beta).

Video placements

Select the placement types that you want to target in the deal for video ads:

• Instream A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials.: Pre-roll, mid-roll, and post-roll ads that play before, during, or after the streaming video content requested by the user. Instream video is typically set to "sound on" by default when playback begins, or there is clear user intent to engage with the content. Although other elements may appear around the player, the video is the main focus of the user's visit and serves as the primary content on the page. It is also the only in-view video player capable of playing audio.

• Accompanying Content Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content.It starts playback upon entering the viewport. It may convert to a floating/sticky player as it scrolls off the page.: Pre-roll, mid-roll, and post-roll ads that play before, during, or after streaming video content. The video player appears between or around paragraphs of text or graphics and begins playback only when it enters the viewport. Any accompanying content also plays only when visible. As the user scrolls, the player may transition into a floating or sticky format when it moves out of view.

• Interstitial: Video ads shown without accompanying video content. During playback, the ad must be the main focus of the page, occupy most of the viewport, and remain in view without being scrollable. Common placements include in-app video or slideshow formats.

• No Content/Standalone Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.: Video ads that play independently of streaming video content. They may appear in placements such as slideshows, native feeds, in-content areas, or as sticky/floating units.

Skippable

Select the skippability type that you want to target in the deal for video ads:

• Non-Skippable: A video ad that must be watched in its entirety and cannot be skipped by the viewer.

• Skippable: A video ad that can be skipped by the viewer after a certain amount of time.

• Undefined: A video ad that has not been defined as either skippable of non-skippable. If you include this option, the video ad can be either of these types, but it would not be included in targeting if you only choose non-skippable or skippable.

Playback methods

Select the playback methods that you want to target in the deal for video ads:

• Initiates on page load with sound on: The video starts playing with the sound on as soon as the page loads.

• Initiates on page load with sound off by default: The video starts playing with the sound off as soon as the page loads.

• Initiates on click with sound on: The video starts playing with the sound on after the user clicks the play button.

• Initiates on mouse-over with sound on: The video starts playing with the sound on after the user mouses over it.

• Initiates on entering viewport with sound on: The video starts playing with the sound on once it becomes visible to the user on the page.

• Initiates on entering viewport with sound off by default: The video starts playing with the sound off once it becomes visible to the user on the page.

• Undefined: A playback method has not been specified for the video.

Aspect ratios

Select the aspect ratios to target in the deal. Fuzzy matching is used in aspect ratio targeting to minimize rounding errors. Video sizes that are close to the selected aspect ratio will still be included.

Player width

Select the minimum video player width to target in the deal.

Player height

Select the minimum video player height to target in the deal.

Ad durations

Select the longest video ad lengths to target in the deal. These values map to the maxduration field in the video object sent in OpenRTB requests.

Genres

You can include or exclude genres for streaming TV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). content targeting. In the Include list, select the genres to target in the deal, or in the Exclude list, select the genres to exclude from targeting.

Note: If genres are added to the inclusion list, all entries in the exclusion list are ignored because targeting is restricted to the values in the inclusion list.

Content ratings

You can include or exclude content ratings for streaming TV content targeting.

1. In the drop-down menu, select either Include or Exclude depending on the type of targeting you need.

2. Select the ratings to include or exclude.

Networks (Beta)

Select the networks with the channels that you want to target in the deal. Before you can see or target content networks, they must be set up by Index. For more information, see Targeting content channel, content network, and content series in deals using inventory groups (Beta).

Channels (Beta)

Select the channels that you want to target in the deal. Before you can see or target channels, they must be set up by Index. For more information, see Targeting content channel, content network, and content series in deals using inventory groups (Beta).

Series (Beta)

You can include or exclude series for streaming TV content targeting.

1. In the drop-down menu, select either Include or Exclude depending on the type of targeting you need.

2. Select the series to include or exclude.

Before you can see or target series, they must be set up by Index. For more information, see Targeting content channel, content network, and content series in deals using inventory groups (Beta).

Livestream

Select the streaming options to target in the deal:

• Live content: Content that is real-time and streaming live.

• Not live: Content that was pre-recorded and not streaming live.

Languages

Select the languages of the videos that you want to target in the deal.

Inbound deal IDs

Select the inbound deal IDs that you want to target. An inbound deal ID refers to a deal that was not created in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. but may be present in inbound ad requests to Index. To add new inbound deal IDs to this list that you can target, contact your Index Representative.

Include segments

When including segments, you can add up to four segment rule sets. For more information about how to set up segment targeting, see How segment targeting works.

1. In the Include section, click ADD TARGETING.

2. To show or hide columns, click COLUMNS and select or deselect the columns.

3. Select the segments to include. You can use the search bar to find segments by name or ID.

4. Click the icon to view a segment's description.

5. Click APPLY.

6. To include another set of segments, click + AND and repeat steps 3-5.

Exclude segments

When excluding segments, you can add one segment rule set. For more information about how to set up segment targeting, see How segment targeting works.

1. In the Exclude section, click ADD TARGETING.

2. To show or hide columns, click COLUMNS and select or deselect the columns.

3. Select the segments to exclude. You can use the search bar to find segments by name or ID.

4. Click the icon to view a segment's description.

5. Click APPLY.

Custom key values

You must register the custom key values with Index before you can see the option to target custom key values in the Index UI. Until they are registered, this option won't be visible. For more information about custom key values, see Targeting custom key values in deals using inventory groups (Beta).

1. Click Add Key.

2. In the Key drop-down list, select a key.

3. In the Rule drop-down list, select the targeting logic you want to use:

   • is any of: Includes the specified key in targeting

   • is none of: Excludes the specified key from targeting

4. In the Values list, select one or more values that correspond to the specified key.
5. To add multiple keys, click + AND and repeat steps 2, 3, and 4.