View how a specific deal is performing

You can use the Deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. Activity Tab in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. to get a quick, high-level understanding of how a deal is performing and use this information to troubleshoot an under-performing deal.

Enter your email address and password to log in to the Index UI at app.indexexchange.com.
If you have more than one account, select the account that you want to access.
Go to Private Market > Deals.
In the list of your deals, click on the Deal ID you want to view activity for.
Click on the ACTIVITY tab.

In the Date range drop-down list, select one of the following options:

Note: By default, all reporting data is displayed in your local time zone and currency.

Option	Description
Today	Includes data from 12:00 AM today up to the time that the report is run, with a 2-6 hour delay. For example, a report that is run at 8:00 AM would include roughly six hours of data, given the 2-6 hour delay.
Yesterday	Includes data from the previous day, ending at 12:00 AM.
Last 7 days	Includes data from the previous seven days, ending at 12:00 AM on the day the report is run. This report does not include data for the day the report runs.
Last 30 days	Includes data from the previous 30 days, ending at 12:00 AM on the day the report is run. This report does not include data for the day the report runs.
Last 3 months	Includes data from the previous three full calendar months, ending on the last day of the previous month. For example, a report that is run on August 8 will include data from May 1 to July 31.
Last week	Includes data from the previous full week, between the last full Monday at 12:00 AM to Sunday at 11:59 PM.
Last month	Includes data from the previous full calendar month, ending on the last day of the previous month. For example, a report that is run on August 8 will include data from July 1 to July 31.
Week to date	Includes data from the current week, starting on Monday and ending on the day the report runs.
Month to date	Includes data from the current month, starting on the first day of the month and ending on the day the report runs.

View deal performance using the following metrics. See the example scenario below as an illustration on how you can use these metrics to troubleshoot performance.

Metric	Description
Deal Net Revenue	Monitor the accumulated net revenue for your deal to understand how well the deal is performing.
Bid Rate	See how often are you receiving bids on the deal.
Win Rate A percentage, calculated as number of bids won by DSPs divided by the number of bids submitted.	See how often the deal is winning the publisher The owner of a website or app where advertisements are served.'s auction.
Impressions	See the total number of impressions rendered that transacted on a deal ID.
Troubleshooting Test: Target Matching	Check the number of ad opportunities that have matched the targeting settings for a deal. The possible target matching levels are: High: 10,000+ matches Medium: 100-10,000 matches Low: Less than 100 matches
Troubleshooting Test: Bid Requests	Check if any bid requests are being sent to DSPs for this deal. The possible test results are: Pass: More than one bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression. has been sent to DSPs for this deal Fail: No bid requests have been sent to DSPs for this deal
Troubleshooting Test: DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. Bidding	Check if any DSPs are bidding on this deal. The possible test results are: Pass: More than one bid response An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale. has been returned for this deal Fail: No bid responses have been returned for this deal
Troubleshooting Tests: Impressions	Check if any impressions have been won for this deal. Pass: More than one impression has been won for this deal Fail: No impressions have won for this deal
Deal Activity	Check whether any of the bids on a given deal are being blocked, and how the deal is performing overall.
Campaign A collection of multiple ads in different formats. Activity	Check which campaigns are bidding on the deal and what industry they represent
Bid Blocked Rate & Deal Ad Spend	Compare this deal's gross revenue with the percentage of bids that were blocked as a result of publisher creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. settings.
Avg Viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page.	The average number of impressions measured that were viewable, as defined by the IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Viewability Standard. For more information about what viewability is and how we measure it, see What is viewability?
Viewability by Site ID Site IDs are unique Index-specific identifiers that represent specific inventory and attributes based on our publishers needs. Site IDs are created in the Index UI and these IDs are used by publishers to make real-time bid requests.	See the average measured viewability for each site ID. For more information about what viewability is and how we measure it, see What is viewability?
Viewability by Domain	See the average measured viewability for each domain. For more information about what viewability is and how we measure it, see What is viewability?
Avg Completion	See the percentage of video impressions where the user watched the entire video.
Completion by Site ID	See the percentage of video impressions where the user watched the entire video for each site ID.
Completion by Domain	See the percentage of video impressions where the user watched the entire video for each domain.

Optionally, in the Campaign Activity table, click on a specific campaign ID to open Campaign manager. You can use Campaign manager to view additional information about a campaign, or to allow or block a specific site ID from serving on it. To allow or block a campaign, see steps 5-6 in Allow or block a campaign.
Optionally, in the Campaign Activity table, click View beside a campaign to view the creatives associated with it.

Example scenario: Low spend on a deal.

How to identify the problem: The target matching is low, which indicates that there is a problem with the deal's targeting settings. A low target match rate means there are less than 100 ad opportunities that match your deal targeting settings.
How to fix the problem: The issue is either that there is a lack of supply for the specific targeting settings selected, or that the settings were configured incorrectly. To fix the problem, perform an audit of the targeting settings for the deal and either fix any configuration errors or try increasing the scope of the deal's targeting settings. For more information on how deal targeting works, see steps 16-22 in Create a direct deal.