List of supported DMPs

Publishers can target Private Marketplace (PMP) deals based on audiences segments and other first-party data using a supported data management provider (DMP). The following table lists our supported DMPs, the type of data that they pass, and if the DMP integrates with Index Exchange (Index) or the publisher:

Supported DMP Data type Integration format

Adobe Audience Manager

Third-party cookies

Server-side integration with Index

Lotame

Third-party cookies

Server-side integration with Index

Krux  (Salesforce)

Third-party cookies

Server-side integration with Index

Permutive

First-party data using key values

Client-side key value setup with publisher

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