Publishers can target Private Marketplace (PMP Private Marketplace (PMP). An invitation-only real-time bidding auctions where one or several publishers invite a select number of advertisers to buy their inventory.) deals based on audiences segments and other first-party data An advertiser's first-party data might include things like customers' email addresses, purchase histories and behaviors demonstrated across its site. A publisher's first-party data usually comprises behavioral information collected from around its properties (cookie information), which can then be used to target ads on behalf of advertisers. using a supported data management provider (DMP Data Management Platform (DMP). A software platform used for collecting, organizing and managing first, second, or third party audience data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns.). The following table lists our supported DMPs, the type of data that they pass, and if the DMP integrates with Index Exchange (Index) or the publisher The owner of a website or app where advertisements are served.:
| Supported DMP | Data type | Integration format |
|---|---|---|
|
Adobe Audience Manager |
Third-party cookies |
Server-side A process where the header bidding takes place on an external server, as opposed to bidding from a browser. This is also called as server-to-server (S2S) header bidding. integration with Index |
|
Lotame |
Third-party cookies |
Server-side integration with Index |
|
Krux (Salesforce) |
Third-party cookies |
Server-side integration with Index |
|
Permutive |
First-party data using key values |
Client-side A type of header bidding where the auction takes place on the user's browser. key value setup with publisher |
Related topics
- Targeting audiences with or key values-based DMPs
- Targeting audiences with cookie-based DMPs
