List of supported DMPs

Publishers can target Private Marketplace (PMP) deals based on audiences segments and other first-party data using a supported data management provider (DMP). The following table lists our supported DMPs, the type of data that they pass, and if the DMP integrates with Index Exchange (Index) or the publisher:

Supported DMP	Data type	Integration format
Adobe Audience Manager	Third-party cookies	Server-side integration with Index
Lotame	Third-party cookies	Server-side integration with Index
Krux  (Salesforce)	Third-party cookies	Server-side integration with Index
Permutive	First-party data using key values	Client-side key value setup with publisher

Related topics

• Targeting audiences with Permutive or key values-based DMPs
• Targeting audiences with cookie-based DMPs