In addition to the default targeting options you already have available, you can also target content channel, content network, and content series in STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). deals, where:
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Content channel is the actual channel where the content is broadcast on, such as MTV, HGTV, CNN, or BBC One.
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Content network is the network on which the ad will be displayed. Describes the parent entity of the "Content Channel". These are companies that own and/or license content channels, such as Viacom, Discovery, CBS, WarnerMedia, Turner
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Content series is the name of the series, such as "The Office" for a television series or "Star Wars" for a movie series.
To be able to target content channels, content networks, or content series:
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Contact your Index Representative with the content channels, content networks, and content series that you want to target.
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Index does the work to make these values available to you in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings..
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Your Index Representative contacts you when you can start creating deals that target these values.
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You can now see and target these content channels, content networks, and content series in your deals. For more information, see Create a direct deal.
