Prebid Server allows Media Owners to retrieve demand from Index Exchange (Index) and other compatible SSPs and exchanges, through one server-to-server parallel bidding integration.
Publishers can use Prebid Server in any of the following ways with Index. Index’s adapter supports all the options.
| Options | Description |
|---|---|
Web environment | If you want to call Index from a web environment, you can use Prebid.js to call Prebid Server, and then Prebid Server uses our server-side adapter to call Index. This reduces workload on the browser. For set up instructions, see our adapter documentation Call Index from a web browser on the Prebid website. |
Mobile apps | In mobile apps, you can use the Prebid Mobile SDK to call Prebid Server and then Prebid Server uses our server-side adapter to call Index. For set up instructions, see our adapter documentation Call Index from Prebid Mobile SDK on the Prebid website. |
STV/long-form video environment | In STV apps and other long-form video environments, you (or the SSAI vendor) can make a call to Prebid Server using OpenRTB, and then Prebid Server uses our server-side adapter to call Index. For set up instructions, see our adapter documentation Call Index from CTV/long-form video environment on the Prebid website. |
Any other server-to-server OpenRTB environment | In any other server-to-server OpenRTB environment, you can send OpenRTB bid requests to the Prebid Server host of your choice. For set up instructions, see our adapter documentation Call Index from any other server-to-server OpenRTB environment on the Prebid website. |
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