Formats supported by third-party integration options

Media Owners
Last Updated: February 12, 2026

If you are using a third-party ad server or an SSP to send supply to Index Exchange (Index), refer to the table below to see which third-party integration options are available for each format type. For video, depending on the integration option, we support non-podded video supply and podded video supply. Ads can be requested through podded ad requests or slotted ad requests. For more information about monetizing video supply, see Monetizing your video supply.

Format typeIntegration type
Google Open BiddingAmazon TAMPrebid ServerJW PlayerVlybyFreeWheelPublicaSpringServeNimbus

Web

Banner

Yes

Yes

Yes

n/a

n/a

n/a

n/a

n/a

n/a

Non-podded video

Yes I, O

Yes I

Yes I, O

Yes O

Yes O

Yes I

Yes I

Yes I

No

Podded video

n/a

n/a

Yes I
(Alpha)

n/a

n/a

Yes I

Yes I

Yes I

n/a

Native

Yes
(Beta)

No

Yes

No

No

No

n/a

n/a

n/a

Mobile apps

Banner

Yes

Yes

Yes

n/a

n/a

n/a

n/a

n/a

Yes

Non-podded video

Yes I, O, R

Yes I, R, O

Yes I, O, R

Yes O

Yes O

Yes I

Yes I

Yes I

Yes O, R

Podded video

n/a

n/a

Yes I
(Alpha)

n/a

n/a

Yes I

Yes I

Yes I

n/a

Native

Yes
(Beta)

Yes

Yes

n/a

No

Yes

n/a

n/a

n/a

STV apps

Non-podded video

Yes I

Yes I

Yes I

n/a

n/a

Yes

Yes I

Yes I

n/a

Podded video

n/a

n/a

Yes I
(Alpha)

n/a

n/a

Yes I

Yes I

Yes I

n/a

 I = Instream, O = Outstream, and R = Rewarded