If you are using a third-party ad server A platform that manages, stores, and delivers advertisements to a publisher's site. or an SSP Supply-Side Platform (SSP). A software platform used by publishers to automate real-time inventory sales to advertisers through an ad exchange or DSP. Also known as the sell-side. to send supply to Index Exchange (Index), refer to the table below to see which third-party integration options are available for each format type. For video, depending on the integration option, we support non-podded video Supply that is monetized with individual video creatives, which is typically short-form video on web or mobile app. The ad displays before (pre-roll), during (mid-roll), or after (post-roll) the video content that the user is viewing. Ads for non-podded video supply are requested through a single ad request. supply and podded video Supply that is monetized through ad breaks, also known as ad pods, which is typically long-form video. Ads for a pod can be requested through a single podded ad request or through multiple slotted ad requests. supply. Ads can be requested through podded ad requests A bid request for an ad break consisting of multiple video creatives. This allows Index and buyers to return the most optimal response, which could include non-duplicative and non-competitive ads. For publishers, this can contribute to higher fill rates. or slotted ad requests A bid request for an ad break that does not specify the "geometry" of the ad pod that the publisher wants to fill, such as whether it is a structured, dynamic, or hybrid ad pod. Such requests may not provide Index and buyers with enough information to return optimal responses, particularly for podded video supply.. For more information about monetizing video supply, see Monetizing your video supply.
| Format type | Integration type | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Google Open Bidding | Amazon TAM
|
Prebid Server | JW Player | Vlyby | FreeWheel | Publica | SpringServe | Nimbus | ||
|
Web |
Banner |
Yes |
Yes |
Yes |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
| Non-podded video |
Yes I, O |
Yes I |
Yes I, O |
Yes O |
Yes O |
Yes I |
Yes I |
Yes I |
No |
|
| Podded video |
n/a |
n/a |
Yes I |
n/a |
n/a |
Yes I |
Yes I |
Yes I |
n/a |
|
| Native |
Yes |
No |
Yes |
No |
No |
No |
n/a |
n/a |
n/a |
|
|
Mobile apps |
Banner |
Yes |
Yes |
Yes |
n/a |
n/a |
n/a |
n/a |
n/a |
Yes |
| Non-podded video |
Yes I, O, R |
Yes I, R, O |
Yes I, O, R |
Yes O |
Yes O |
Yes I |
Yes I |
Yes I |
Yes O, R |
|
| Podded video |
n/a |
n/a |
Yes I |
n/a |
n/a |
Yes I |
Yes I |
Yes I |
n/a |
|
| Native |
Yes |
Yes |
Yes |
n/a |
No |
Yes |
n/a |
n/a |
n/a |
|
| STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps | Non-podded video |
Yes I |
Yes I |
Yes I |
n/a |
n/a |
Yes |
Yes I |
Yes I |
n/a |
| Podded video |
n/a |
n/a |
Yes I |
n/a |
n/a |
Yes I |
Yes I |
Yes I |
n/a |
|
I = Instream A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials., O = Outstream An ad placement where the video is not the focal point of the screen and plays with sound-off by default. They can display before, between, or after text, or accompanying streaming content (pre-roll, mid-roll, and post-roll ads), as an interstitial ad, or display as a standalone ad such as slideshows or native feeds., and R = Rewarded An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency.
