Integrating with Index using Prebid

1

In a web environment, you can add the Prebid.js An open-source library for media owners to implement header bidding on their websites and manage multiple header bidding partners. code to your site and call Index using any of the following methods:

1a: Directly from the browser using our client-side adapter. This option tends to have a better cookie match rate than option 1b below.

1b: Prebid.js makes a call to Prebid Server A server-to-server parallel bidding integration to retrieve demand from Index and all other SSPs and exchanges. and then Prebid Server uses our server-side adapter to call Index. This reduces workload on the browser.

For more information about including Index demand in a Prebid.js implementation, see Integrating with Index using the Prebid.js header bidding adapter.

2

In mobile apps, you can use the Prebid Mobile SDK to call Prebid Server and then Prebid Server uses our server-side adapter to call Index. For more information about including Index demand in a  Prebid Server implementation, see Integrate with Index using Prebid Server.

3

In STV apps, you (or your SSAI Server-Side Ad Insertion (SSAI). The technology that combines ads into a video file on the server-side, then delivers video content with the ads embedded to the video player as one file. Also known as server-side ad stitching. vendor) can make a call to Prebid Server using OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. and then Prebid Server uses our server-side adapter to call Index. For more information about including Index demand in a  Prebid Server implementation, see Integrate with Index using Prebid Server.

Prebid formats

Index supports banner, non-podded video Supply that is monetized with individual video creatives, which is typically short-form video on web or mobile app. The ad displays before (pre-roll), during (mid-roll), or after (post-roll) the video content that the user is viewing. Ads for non-podded video supply are requested through a single ad request., and native on the web.

Index supports the following:

• Banner, non-podded video, podded video Supply that is monetized through ad breaks, also known as ad pods, which is typically long-form video. Ads for a pod can be requested through a single podded ad request or through multiple slotted ad requests. (Alpha), and native on the web.

• Banner, non-podded video, podded Supply that is monetized through ad breaks, also known as ad pods, which is typically long-form video. Ads for a pod can be requested through a single podded ad request or through multiple slotted ad requests. video (Alpha), and native on mobile app.

• Non-podded Supply that is monetized with individual video creatives, which is typically short-form video on web or mobile app. The ad displays before (pre-roll), during (mid-roll), or after (post-roll) the video content that the user is viewing. Ads for non-podded video supply are requested through a single ad request. video and podded video on STV apps (Alpha).

Responsive ads

Yes

Yes

Conditional ad units

Yes

Yes

Multi-format ads

Yes

Yes

GDPR module support

Yes

Yes

CCPA module support

Yes

Yes

Price floors module

Yes

No