Integrating with Index using Prebid

Prebid is an open-source library allowing publishers to retrieve demand from multiple bidding partners across their websites, mobile apps, and OTT/CTV properties. A publisher can integrate with Index Exchange (Index) using Prebid to connect to all of our demand partners and unlock additional demand.

Index supports the following Prebid integrations:

  • Prebid.js header bidding adapter: Prebid.js allows publishers to integrate header bidding into their web pages, with support for multiple ad exchanges and various ad formats. For more information about including Index demand in a Prebid.js implementation, see Integrating with Index using the Prebid.js header bidding adapter.
  • Prebid Server: Prebid Server allows publishers to retrieve demand from Index and all other compatible SSPs and exchanges, through one server-to-server parallel bidding integration. For more information about including Index demand in a Prebid Server implementation, see Integrate with Index using Prebid Server .

The following table shows the Index-supported features that are available for each Prebid type.

Feature Prebid.js Prebid Server

Prebid formats

 

Index supports the following:

  • Banner (desktop and mobile web)
  • Video (instream and outstream)
  • Native for web

Index supports the following:

  • Banner and video for web
  • Banner and video (instream, outstream, and rewarded) for mobile app
  • OTT and CTV for single slot requests and ad pods (Beta)

Responsive ads

Yes

Yes

Conditional ad units

Yes

Yes

Multi-format ads

Yes

Yes

GDPR module support

Yes

Yes

CCPA module support

Yes

Yes

Price floors module

Yes

No

MASS module support

Yes

No