Prebid is an open-source library allowing publishers to retrieve demand from multiple bidding partners across their websites, mobile apps, and STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps. A publisher The owner of a website or app where advertisements are served. can integrate with Index Exchange (Index) using Prebid to connect to all of our demand partners and unlock additional demand.
How Prebid makes calls to Index
You can integrate with Index using our client-side A type of header bidding where the auction takes place on the user's browser. or server-side A process where the header bidding takes place on an external server, as opposed to bidding from a browser. This is also called as server-to-server (S2S) header bidding. adapter. The following diagram illustrates the ways Prebid can call Index in a web, mobile app, and STV environment. Index supports all the options.
| Option | Description |
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1
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In a web environment, you can add the Prebid.js An open-source library for publishers to implement header bidding on their websites and manage multiple header bidding partners. code to your site and call Index using any of the following methods: 1a: Directly from the browser using our client-side adapter. This option tends to have a better cookie match rate than option 1b below. 1b: Prebid.js makes a call to Prebid Server A server-to-server parallel bidding integration to retrieve demand from Index and all other SSPs and exchanges. and then Prebid Server uses our server-side adapter to call Index. This reduces workload on the browser. For more information about including Index demand in a Prebid.js implementation, see Integrating with Index using the Prebid.js header bidding adapter. |
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2 |
In mobile apps, you can use the Prebid Mobile SDK to call Prebid Server and then Prebid Server uses our server-side adapter to call Index. For more information about including Index demand in a Prebid Server implementation, see Integrate with Index using Prebid Server. |
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3 |
In STV apps, you (or your SSAI Server-Side Ad Insertion (SSAI). The technology that combines ads into a video file on the server-side, then delivers video content with the ads embedded to the video player as one file. Also known as server-side ad stitching. vendor) can make a call to Prebid Server using OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. and then Prebid Server uses our server-side adapter to call Index. For more information about including Index demand in a Prebid Server implementation, see Integrate with Index using Prebid Server. |
The following table shows the Index-supported features that are available for each Prebid type.
