We recommend that you follow these best practices when you integrate with Index Exchange (Index) to receive STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). demand:
- At the time of integration, please inform your Index Representative whether you are selling ad space on your own app
(owned and operated Owned and operated. The seller is the owner and operator of the app and/or domain being sold.) or if you retain the rights to sell ad space across external FAST Free Ad-supported Streaming TV. The service includes streaming linear TV programs without paying for any subscription. It is an extended version of traditional TV that is streamed over internet-connected devices like CTV. apps such as Roku and Pluto. Index will need to create separate site IDs for owned and not owned apps. - We recommend that you break up your STV inventory in one of the following ways:
- Ad duration: This is useful if you price/floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. your inventory by ad duration. Index creates site IDs for each duration window and maps the site IDs to your inventory, thereby allowing you to floor 15s at a different (lower) price than say a 30s or 60s spot.
- Vertical or category: This is useful if you price/floor your inventory by different networks, content verticals, or channels. Index creates site IDs for each vertical or category and maps the site IDs to your inventory. More granularity directly feeds into deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. and merchandizing opportunities which is always preferable.
- Please ensure that you pass a bundle ID for each application in the bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression.
app.bundleobject in the format defined in the IAB's OTT/CTV Store Assigned App Identification Guidelines. - Please ensure that you pass the required and recommended attributes to best signal your video supply to buyers with STV budgets. For more information about the attributes, see Signaling STV inventory in OpenRTB bid requests.
- Please ensure that Index Exchange authorization is implemented in ads.txt A file that a publisher provides on their site which lists all of the sellers that are authorized to sell their inventory. Ads.txt adheres to the IAB Tech Lab's Authorized Digital Sellers standard that provides transparency into the supply chain, helps prevent domain spoofing, and disallows unauthorized reselling of inventory. and app-ads.txt A file that a publisher provides on their app which lists all of the sellers that are authorized to sell their inventory. App-ads.txt.txt adheres to the IAB Tech Lab's Authorized Digital Sellers standard that provides transparency into the supply chain, helps prevent domain spoofing, and disallows unauthorized reselling of inventory. , and in the inventorypartnerdomain entry in your O&O Owned and operated. The seller is the owner and operator of the app and/or domain being sold. or any third-party distributing app’s underlying apps-ads.txt file (if applicable). For more information about the implementation, see Ads.txt and app-ads.txt exchange policy.
