Index Exchange (“Index”) is committed to providing a clean and transparent exchange founded on the values of neutrality, openness, and trust. As part of this commitment, Index has multiple policy and regulatory mechanisms in place that make us a trusted partner and industry leader. These mechanisms include a dedicated team of experts that review advertisements before and after activation on the exchange, a core regulatory and legal team that monitors legal governance and sets policies that assure confidence in our review practices, and certification from industry trade bodies that affirm our robust compliance practices. You can learn more about compliance at Index in the following areas:
- Privacy regulation and data protection laws
- Certifications
- Supply quality and partnerships
- Demand quality and partnerships
Privacy regulation and data protection laws
Index adheres to the requirements of global privacy regulations. Please note that the table below lists the main privacy and data protection laws that Index supports by region; this list is not exhaustive.
For more information on the processing of personal data for the exchange or corporate activities, please refer to our Privacy Center or contact the Index Privacy Team at privacy@indexexchange.com.
| REGULATION | ADDITIONAL INFORMATION |
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ePrivacy |
The ePrivacy Directive is a legal instrument focused on the confidentiality of electronic communications related to tracking and monitoring, such as with cookies and other digital trackers. |
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The General Data Protection Regulation (GDPR), (European Union) |
The GDPR is an European Union (EU) data privacy regulation that protects the personal data of all EU residents. The regulation establishes rights for individuals and rules for businesses handling the personal data of EU residents (including companies established outside the EU). For more information about how Index supports the GDPR, see |
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Quebec’s Law 25 (Canada) |
Index meets the requirements of Quebec’s Law 25 and is a registered TCF Vendor under IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Canada’s Transparency & Consent Framework Canada (TCF Canada). |
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Data Privacy Framework (DPF) Program |
Index supports the Data Privacy Framework Program, which provides mechanisms for personal data transfers to the United States from the European Union, United Kingdom, and Switzerland and ensures that data protection that is consistent with EU, UK, and Swiss law. |
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United States Privacy Legislation |
Index meets the requirements of state-level privacy regulations, including but not limited to:
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Children’s Online Privacy Protection Act (COPPA), (United States) |
COPPA is a United States federal law that seeks to protect the privacy of children by imposing requirements on operators of websites and other online services. For more information about how Index supports COPPA, see List of supported OpenRTB bid request fields for DSPs. |
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Brazilian General Data Protection Act (in Portuguese, Lei Geral de Proteção de Dados, or, LGPD), (Brazil) |
The LGPD is a legal framework that regulates the collection and use of personal data and applies to data processing that takes place in Brazil, for the purposes of offering goods and services or to process data, or people who are located in Brazil. For more information about how Index supports LGPD, see LGPD. |
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Digital Services Act (DSA) |
The DSA requires that users have real-time access to information about ads shown to them on an online platform, such as the identity of the advertiser. Index is not directly captured by the DSA but we support publishers who are implementing IAB's DSA Solution, a technical specification to standardize the collection, compilation, and transport of data needed to meet the transparency requirements under the DSA. For more information about the DSA, see the Digital Services Act (DSA) documentation. For more information about how we support the DSA in OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB., see the DSA and Transparency OpenRTB objects in List of supported OpenRTB bid request fields for sellers. |
Certifications
For a list of certifications that Index has achieved, refer to the table below.
| CERTIFICATION | STANDARD ACHIEVED | ADDITIONAL INFORMATION |
|---|---|---|
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IAB Gold 2.1 |
Index is certified by the IAB’s Gold Standard 2.1. For more information, see the IAB's Gold Standard 2.1 documentation. |
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TAG - Certified Against Fraud Seal |
The Certified Against Fraud Seal verification demonstrates Index’s commitment to combating invalid traffic in the digital advertising supply chain. Index’s standards and processes have been independently verified by TAG and Index has achieved platinum status for this Seal. For more information, see the TAG Certification Programs documentation. |
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TAG - Certified Against Malware Seal |
The Certified Against Malware Seal verification demonstrates Index’s commitment to practicing vigilance against malware and to strengthening our anti-malware practices. Index’s anti-malware initiatives have been independently verified by TAG and Index has achieved platinum status for this Seal. For more information, see the TAG Certification Programs documentation. |
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TAG - Brand Safety Certified Seal |
The Brand Safety A safe environment for advertising. Brand safety involves not depicting a brand on a site that contains controversial and/or extremist content, regardless of user engagement. Certified Seal demonstrates Index’s commitment to reducing the risk of the misplacement of advertising on digital media of all types. Index’s brand safety standards and process have been independently verified by TAG and Index has achieved platinum status. For more information, see the TAG Certification Programs documentation. |
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Japan Joint Industry Committee for Digital Advertising Quality & Qualify (JICDAQ) |
JICDAQ is a certification mechanism that is designed to ensure quality in the digital advertising marketplace. Index has been certified by JICDAQ following an audit of our standards for business processes related to ensuring brand safety and preventing advertising fraud. For more information, see the JICDAQ website. |
Supply quality and partnerships
Supply partner review
Index is committed to maintaining a high quality and low-fraud exchange by choosing to work with select, premium supply partners. We require that all supply partners meet certain standards before they may be activated on the exchange, and have a specialized team in place to review supply partner inventory for compliance with these standards.
For more information on our supply partner standards, please see Inventory quality.
Supply fraud prevention
Index is committed to operating a transparent and clean exchange. To ensure we meet this goal, Index has partnered with industry-leading third party anti-fraud vendors. Index leverages these partnerships to scan each advertising opportunity received by our exchange to filter out ad requests originating from bots or fraudulent traffic.
For more information on fraud prevention, please see Inventory quality.
Demand quality and partnerships
Demand review
Index is a leader in providing a transparent ecosystem for both advertisers and publishers. To deliver on our values and quality standards, we have a dedicated team of quality control experts who review the content and functionality of all ads before and after activation on the exchange. These ad review processes mitigate risk to publisher The owner of a website or app where advertisements are served. properties by ensuring that ads are high quality, facilitate positive experiences for visitors, maximize monetization and limit exposure to bad actors and malware.
For more information about Index's demand standards, see
Compliance with industry standards
Index is committed to a digital advertising ecosystem that is high-quality, fair, efficient, and transparent. As part of these commitments, Index is dedicated to meeting the following standards below set by leading industry bodies:
- Coalition for Better Ads (CBA): all advertisements adhere to the Coalition for Better Ads (CBA) standards for functional performance and ad unit size.
- OpenRTB: Index adheres to OpenRTB communication standards during auctions. For more information about how Index supports OpenRTB, see Integrate with Index as a DSP using OpenRTB or Integrate with Index as a publisher using OpenRTB.
- Interactive Advertising Bureau: Index adheres to IAB's advertising standards and best practices, including ad sizes, functionality, and quality standards.
- IAB Tech Lab: Index contributes to the IAB tech lab with innovative thought leadership and solutions to industry problems.
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Digital Advertising Alliance (DAA) Self-Regulatory Principles: Index requires that advertisers engaging in interest-based advertising include a ‘YourAdChoices’ notice.
Index’s standards are also informed by the Global Alliance for Responsible Media (“GARM”) Brand Safety Standards.
Demand fraud prevention
Index partners with third-party technology providers to help block fraud and malware on inventory from Index supply partners in real-time. This partnership is consistent with our commitment to providing a clean exchange for all of our supply and demand partners.
