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        Integrate with Index as a DSP using OpenRTB

        DSPs
        Last Updated: April 30, 2026•

        DSPs can integrate with Index Exchange (Index) through the OpenRTBClosed An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. API. To integrate with Index, complete the following steps:

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        Review and meet the technical requirements checklist.

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        Review demand quality guidelines.

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        Verify that your demand meets Index ad quality standards.

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        Test your DSP integration and go live.

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        Configure bidding options based on business needs and preferences.

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        Enhance your integration using bidding optimization strategies.

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