Accounts
How do I add additional contacts to the statements?You can add additional email recipients to financial statements by emailing your Index Marketplaces account team.
Billing and reporting
Do I need to invoice you?No, you do not need to send an invoice to Index.
What is the payment process?Each month, Index will issue a statement for the previous month's activity. This statement will be emailed to all finance contacts around the 15th of each month. Within the statement, you will find your payment terms and the payment date.
Which metric shows my revenue and which metric shows the CPM paid by the buyer?The Marketplace Owner Fee metric shows your revenue and the Marketplace CPM shows the CPM paid by the buyer in USD.
How can I get a finance report for my finance team?If your finance team needs detailed reporting, you can generate this report using Reports in the Index UI. Select the reporting time zone as EST/EDT and the currency in USD. This will help reduce discrepancies. For ease, you can run a pre-configured quick report to generate this information. To learn more, see Reconcile your payments from Index by reviewing your performance metrics.
How can I get a report on the performance of my Marketplace Packages?To see an overview of your Marketplace-related activity with Index over the previous month, you can run a pre-configured Marketplace performance report in the Index UI. To learn more, see Create a Marketplace Package performance report.
How can I get a report on the performance of deals targeted in my Marketplace Packages?To see the Marketplace-based ad spend, total impressions, and total revenue for deals targeted in your Marketplace Packages, you can create a custom report in the Index UI. There are two deal ID fields that you can include in your report:
To see spend on deals targeted by your Marketplace Packages, include the Marketplace Targeted Deal ID field in your report.
To see the performance of your Marketplace Package, include the Deal ID field in your report.
To learn more, see View reporting data for deals targeted by a Marketplace Package.
What currency and timezone do you pay in?Index bills in the Eastern Time zone. Index pays in USD unless stated otherwise in your contract.
Deal setup and troubleshooting
My client cannot find a deal in their DSP, what do I do?Index has an automated deal sync with The Trade Desk, Display & Video 360, and Xandr. For details on how the sync process works, see Deal synchronization options. If you are having issues finding the deal after the sync period, contact your Index Representative. If your client is using another DSP, you need to provide the deal ID to the buyer. If you have already provided the deal ID to the buyer, review that the seat ID is correct in the deal setup.
Do you have best practices for setting up a deal?Yes, for best practices, see Targeting tips to improve Marketplace Package performance.
Policies, guidelines, and quality
Is all of your inventory ads.txt, app-ads.txt, or sellers.json compliant?Yes all inventory is pre-filtered for ads/app-ads.txt, sellers.json with the caveat to some exceptions across some CTV app stores as the IAB does not crawl these yet. For details on our policy, see Ads.txt and app-ads.txt exchange policy.
