Frequently asked questions

You can add additional email recipients to financial statements by emailing your Index Marketplaces account team.

No, you do not need to send an invoice to Index.

Each month, Index will issue a statement for the previous month's activity. This statement will be emailed to all finance contacts around the 15th of each month. Within the statement, you will find your payment terms and the payment date.

The Marketplace Owner Also known as a Marketplace Partner. This term is used in reporting metrics to represent the owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a media agency, a data provider, or retail media network. Fee metric shows your revenue and the Marketplace CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. shows the CPM paid by the buyer in USD.

If your finance team needs detailed reporting, you can generate this report using Reports in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings.. Select the reporting time zone as EST/EDT and the currency in USD. This will help reduce discrepancies. For ease, you can run a pre-configured quick report to generate this information. To learn more, see Reconcile your payments from Index by reviewing your performance metrics.

To see an overview of your Marketplace-related activity with Index over the previous month, you can run a pre-configured Marketplace performance report in the Index UI. To learn more, see Generate a Marketplace Package performance report.

To see the Marketplace-based ad spend, total impressions, and total revenue for deals targeted in your Marketplace Packages, you can create a custom report in the Index UI. There are two deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID fields that you can include in your report:

• To see spend on deals targeted by your Marketplace Packages, include the Marketplace Targeted Deal ID field in your report.

• To see the performance of your Marketplace Package, include the Deal ID field in your report.

To learn more, see View reporting data for deals targeted by a Marketplace Package.

Index bills in the Eastern Time zone. Index pays in USD unless stated otherwise in your contract.

Index has an automated deal sync with The Trade Desk, Display & Video 360, and Xandr. For details on how the sync process works, see Deal synchronization options. If you are having issues finding the deal after the sync period, contact your Index Representative. If your client is using another DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform., you need to provide the deal ID to the buyer. If you have already provided the deal ID to the buyer, review that the seat ID is correct in the deal setup.

Yes, for best practices, see Targeting tips to improve Marketplace Package performance.

Yes all inventory is pre-filtered for ads/app-ads.txt A file that a publisher provides on their app which lists all of the sellers that are authorized to sell their inventory. App-ads.txt.txt adheres to the IAB Tech Lab's Authorized Digital Sellers standard that provides transparency into the supply chain, helps prevent domain spoofing, and disallows unauthorized reselling of inventory., sellers.json Sellers.json is a file stored on Index's website that includes the various publishers and intermediaries that Index Exchange works with. with the caveat to some exceptions across some CTV Connected TV (CTV). A TV set that receives video content from the internet through a smart TV operating system, streaming device, or game console. app stores as the IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. does not crawl these yet. For details on our policy, see Ads.txt and app-ads.txt exchange policy.