Available fields

Day

Timestamp in the selected time zone, rounded down to the day.

Note: Marketplace Partners can create reports in the time zone set in their account settings. Most account settings data will be available starting on January 4, 2026, but some billing data is only available starting on February 14, 2026. For more information, see Create a custom report.

Hour

Timestamp in the selected time zone, rounded down to the hour.

Note: Marketplace Partners can create reports in the time zone set in their account settings. Most account settings data will be available starting on January 4, 2026, but some billing data is only available starting on February 14, 2026. For more information, see Create a custom report.

Month

Timestamp in the selected time zone, rounded down to the month.

Note: Marketplace Partners can create reports in the time zone set in their account settings. Most account settings data will be available starting on January 4, 2026, but some billing data is only available starting on February 14, 2026. For more information, see Create a custom report.

Brand Name

The product or service being advertised.

Buyer Name

The name of the buyer or agency associated with the bid.

Buyer Seat ID

The ID of the buyer or agency associated with the bid.

DSP Name

The DSP that represents multiple trading desks.

Deal ID

A unique deal ID string that was created for this deal. Corresponds to the OpenRTB deal_id.

Deal Name

The name given to the deal.

Demand Channel

Specifies the channel that exchange traffic occurred on. The possible values are:

• open = transactions that transacted in the open market.

• deal = deals that transacted in the private market.

• inventory_packages = deals that transacted using Inventory Packages .

• platform_deal = deals that transacted using Matched Audiences.

• marketplaces = deals that transacted in Index Marketplaces .

Impression Goal

The number of impressions that the buyer agreed to purchase for the programmatic guaranteed deal.

Note:

• Shown as goal_impression in the Reporting API.
• This field is only available for Marketplace Partners and Media Owners.

Marketplace Targeted Deal ID

The internal Index deal ID targeted by a Marketplace Package on an impression.

Note:

• This dimension only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

• This field is only available for Marketplace Partners and Media Owners.

Marketplace Targeted Deal Name

The name of the deal targeted by a Marketplace Package on an impression.

Note:

• This dimension only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

• This field is only available for Marketplace Partners and Media Owners.

Spend Goal

The amount of ad spend that the buyer agreed to purchase for the programmatic guaranteed deal.

Note:

• Shown as goal_spend in the Reporting API.
• This field is only available for Marketplace Partners and Media Owners.

Country

2-character ISO country code of the location of the device.

unknown = unrecognized country.

Region

Geographical region. The possible values are:

• EMEA
• APAC
• LATAM
• OTHER
• NA
• UNKNOWN

App Bundle

A platform-specific mobile application ID. Applicable when the Inventory Channel is In-App.

Browser

The name of the browser associated with this impression. The possible values for reports containing data before March 1, 2022 are:

• CHRM
• EDGE
• FIRE
• IEXP
• OPER
• SAFA
• IAPP
• unknown
• NETS
• other

The name of the browser associated with this impression. The possible values for reports containing data after March 1, 2022 are:

• Chrome
• Edge
• Firefox
• Internet Explorer
• Opera
• Opera Mobile
• Safari
• unknown
• other
• MIUI Browser
• HeyTap Browser
• Samsung Browser
• Steam
• VivoBrowser
• Amazon Silk
• Yandex.Browser
• webOS Browser
• Android Browser
• Chrome Mobile
• HuaweiBrowser

• LG WebOS

Creative Type

The type of ad being requested. The possible values for reports containing data before March 1, 2022 are:

• banner
• video
• native
• other

The possible values for reports containing data after March 1, 2022 are:

• banner
• video
• native

Device Type

The type of device from which the impression originated. The possible values are:

• mobile/tablet = a mobile device or tablet
• personal_computer = a computer or laptop
• connected_tv = a TV that has built in connection to the internet, such as a Smart TV
• phone = a phone, such as an iPhone
• tablet = a tablet, such as an iPad
• connected_device = a streaming device, or game console, such as a PlayStation
• set_top_box = a type of cable box, such as a Comcast X1 Box

Domain

The domain used in the bid request. Returns the top level domain with a public suffix.

For example:

x.adwords.google.co.uk returns google.co.uk, since co.uk is a public suffix.

Similarly, a bid request made from myblog.blogspot.com returns the same domain, myblog.blogspot.com, since blogspot.com is a public suffix.

Note: This dimension does not apply to in-app traffic. n/a = not applicable.

Global Placement Identifier (GPID)

The Global Placement Identifier (GPID) is the Google Ad Manager ad unit code for the slot request. This code is defined by the Media Owner and passed to DSPs in OpenRTB bid requests. Not available for STV apps ad units.

Inventory Channel

The environment through which the ad is shown. The possible values are:

• web (browser)
• amp (Accelerated Mobile Pages)
• in-app
• protected web: A browser ad that is associated with the Protected Audience API.

  Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

• other

Partner ID

Index Media Owner identifier.

Partner Name

The Media Owner name.

Rendered By

The party responsible for displaying the ad. The possible values are:

• 0 = Unknown

• 1 = Publisher

• 2 = Index

Site ID

Index site identifier.

Site Name

The name of the site.

Size

The size of the ad, in pixels, being requested.

• If display, the value is the width x height of the creative in pixels.

• If video, the value is the width x height of the video player in pixels.

• n/a = a native ad that doesn't have a corresponding video player size

• other = the size is unknown

Note: This metric should only be used in relation to impressions and ad spend and not for bid or slot cycle metrics.

Supply Source

The integration type of the incoming request. The possible values are:

• direct = Media Owner is using a direct, tag-based integration option
• adapter = Media Owner is using Index inside a third-party wrapper
• wrapper = Media Owner is using the IX Library
• ebda = Media Owner is using Google Open Bidding
• enterprise = Media Owner is integrated through a server-to-server OpenRTB connection
• other

For more information about Index's integration options, see Integrating with Index.

Configured Take Rate

The configured Index percentage as a decimal from 0-1 of the transaction revenue applied at the time of the auction, before accounting for any savings programs.

Calculation: 1 - Publisher Revenue Share

Note: This field is only available when the Media Owners has opted to share revenue, otherwise the value is omitted.

CMA Label

Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

The CMA (Competition and Markets Authority) label associated with the request. A CMA label is used to identify which Chrome-facilitated testing mode the device sending the request is associated with.

If the request does not include the CMA label:

• omitted = The CMA label was not sent in the request but the impression is considered eligible for the Protected Audience API.

The possible labels for Mode A traffic are:

• control_1.1 = This label is applied to 0.25% of stable traffic

• control_1.2 = This label is applied to 0.25% of stable traffic

• control_1.3 = This label is applied to 0.25% of stable traffic

• control_1.4 = This label is applied to 0.25% of stable traffic

• label_only_1 = This label is applied to 1.5% of stable traffic

• label_only_2 = This label is applied to 1.5% of stable traffic

• label_only_3 = This label is applied to 1.5% of stable traffic

• label_only_4 = This label is applied to 1.5% of stable traffic

• label_only_5 = This label is applied to 1.5% of stable traffic

The possible labels for Mode B traffic are:

• treatment_1.1 = This label is applied to 0.25% of stable traffic

• treatment_1.2 = This label is applied to 0.25% of stable traffic

• treatment_1.3 = This label is applied to 0.25% of stable traffic

• control_2 = This label is applied to 0.25% of stable traffic

For a CSV file that contains the CMA label to Mode mappings, see: CMA label mapping.

For more information on Chrome testing modes, see Google's documentation on Chrome-facilitated testing.

For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.

Protected Audience Status

Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

The Protected Audience status specifies how Index responded to an incoming impression opportunity that is considered eligible for an on-device Protected Audience auction. An impression is considered eligible when the Media Owner sends a flag (ae = 1) in the OpenRTB Imp Extension object. The possible values are:

• 0 = The Media Owner did not send the ae = 1 flag

• 1 = The Media Owner sent the ae = 1 flag but we did not return the auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object

• 2 = The Media Owner sent the ae = 1 flag and we returned an auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object

• -1 = All other cases

For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.

Advertiser

The deal reporting label containing the name of the advertiser associated with the deal. The possible values are:

• A string with a 255-character limit.

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.

• Empty field = This field is empty because there is no data available for any deal reporting label.

Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.

Agency

The deal reporting label containing the name of the agency associated with the deal. The possible values are:

• A string with a 255-character limit.

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.

• Empty field = This field is empty because there is no data available for any deal reporting label.

Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.

Custom

The deal reporting label containing custom metadata associated with the deal. The possible values are:

• A string with a 255-character limit.

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.

• Empty field = This field is empty because there is no data available for any deal reporting label.

Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.

DSP ID Level 1

The deal reporting label containing an identifier returned from a DSP when the deal is synchronized (for example, Order ID).

If an ID is not returned from a DSP when the deal is synchronized, the other possible values are:

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.

• Empty field = This field is empty because there is no data available for any deal reporting label.

Note: This field is only available for Marketplace Partners .

DSP ID Level 2

The deal reporting label containing an identifier returned from a DSP when the deal is synchronized (for example, Product ID).

If an ID is not returned from a DSP when the deal is synchronized, the other possible values are:

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.

• Empty field = This field is empty because there is no data available for any deal reporting label.

Note: This field is only available for Marketplace Partners .

External Reference ID

The deal reporting label containing a unique identifier that an external record system uses to link with the deal. The possible values are:

• A string with a 255-character limit.

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.

• Empty field = This field is empty because there is no data available for any deal reporting label.

Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.

Salesperson

The deal reporting label containing the name of the salesperson associated with the deal. The possible values are:

• A string with a 255-character limit.

• no_label = This deal reporting label contains no data, but at least one other deal reporting label contains data.

• Empty field = This field is empty because there is no data available for any deal reporting label.

Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.

Index Segment ID

The Index-generated segment ID targeted by a deal on an impression.

Note: This field is only available for Marketplace Partners and Media Owners.

Is a Billed Segment

Specifies whether the segment was billed on an impression. The possible values are:

• billed = This segment was billed on an impression.

• not billed = This segment was not billed on an impression.

  Note: This field is only available for Marketplace Partners. Impressions might not be billed for the following reasons:

  • The segment has no fee.
  • You own the segment, and are not charged for using it.
  • The segment was used with one or more segments from the same Data Vendor. For more information about segment fees, see Understanding fees for using segments.

Is an Included Segment

Specifies whether the segment was used for inclusion or exclusion targeting on an impression. The possible values are:

• 0 = This segment was used for exclusion targeting on a deal.

• 1 = This segment was used for inclusion targeting on a deal.

Note: This field is only available for Marketplace Partners and Media Owners.

Provider Name

The name of the data provider or data partner that supplied the segment data.

Note: This field is only available for Marketplace Partners and Media Owners.

Segment ID

The external ID of the segment as assigned by the data provider. This is the segment ID used outside of the Index system, while the index_segment_id is the Index-generated segment ID.

Note: This field is only available for Marketplace Partners and Media Owners.

Segment Name

The name of the segment that was targeted by a deal on an impression.

Note: This field is only available for Marketplace Partners and Media Owners.

Segment Owner ID

The ID of the account that owns or provides the data for the segment matched on an impression.

Note: This field is only available for Marketplace Partners and Media Owners.

Segment Owner Name

The name of the account that owns or provides the data for the segment matched on an impression.

Note: This field is only available for Marketplace Partners and Media Owners.

Vendor ID

The Index identifier for the Marketplace Vendor participating in Index Marketplaces.

Note: This field is only available for Marketplace Partners.

Vendor Name

The name of the Marketplace Vendor who earned a fee for the data or services provided.

Note: This field is only available for Marketplace Partners.

Ad Server Win Rate

Rate of impressions served from the number of bids that were sent to the ad server.

Calculation: Impressions / Bid Chosen

Bid Below Floor

Count of bid responses received that was below the floor price set for the auction.

Bid Below Floor Opportunity

Sum of bid prices from Bid Below Floor events.

Bid Blocked

Count of bid requests that were blocked because of the Media Owner's creative settings.

Note: For streaming TV, before March 18, 2026, if a valid ad pod request was filtered by an ad pod processing step such as bid shuffling or deduplication, it was logged under Bid Blocked. These requests are now logged under Bid Eligible.

Bid Blocked Opportunity

Sum of bid prices from Bid Blocked events.

Bid Chosen

Count of bids in a given auction that were submitted to the ad server as candidates to potentially win an impression.

Note: Bid Chosen and Bid Eligible are mutually exclusive.

Bid Chosen Opportunity

Sum of CPM bid prices from Bid Chosen events.

Bid Eligible

Count of bid responses that had no blocks and were eligible to compete in the auction. Unlike Bid Chosen responses, eligible bids were not sent to the ad server, as they weren't the highest bid of a given auction, or they were filtered out by an ad pod processing step (such as bid shuffling or deduplication).

Note: For streaming TV, before March 18, 2026, if a valid ad pod request was filtered by an ad pod processing step such as bid shuffling or deduplication, it was logged under Bid Blocked. These requests are now logged under Bid Eligible.

Bid Eligible Opportunity

Sum of bid prices from Bid Eligible events.

Bid Error

Count of times Index received a response containing an error from the bidder.

Bid In Review

Count of times a bid response was received that contained a campaign that is currently waiting to be reviewed or audited.

Bid In Review Opportunity

Sum of bid prices from Bid In Review events.

Bid Pass

Count of times a bidder passed on a bid request. It's populated when there is a "no bid" response from a downstream partner.

Note: This measure is estimated and extrapolated from sampled data. For more information, see How Index uses stratified sampling in reporting.

Bid Request

Count of OpenRTB bid requests sent to a downstream partner (DSP or bidder) requesting a response for potential impressions.

Note: This measure is estimated and extrapolated from sampled data. For more information, see How Index uses stratified sampling in reporting.

Bid Timeout

Count of times a bid response was not received during the designated timeout window. It's populated when Index can determine that a partner timed out.

Competing Bids

Total number of bids that were candidates to compete in the auction.

Calculation: Bid Eligible + Bid Chosen

DSP Bid Rate

The rate that Index received responses from the bid requests that Index sent.

Calculation: (Bid in Review + Bid Blocked + Bid Eligible + Bid Chosen + Bid Below Floor + Bid Error) / Bid Requests

Total Bid Opportunity

Sum of all Bid Opportunity responses + Ad Spend.

Total Bids

Total number of bids, regardless of whether they were ever candidates to compete in an auction.

Calculation: Bid In Review + Bid Blocked + Bid Eligible + Bid Chosen + Bid Below Floor + Bid Error

Ad Spend

Gross revenue for the Media Owner before share.

CPM

The cost per 1000 impressions.

Calculation: sum (Ad Spend) / sum ( Impressions) * 1000

Discount Amount

The dollar amount that a Media Owner has discounted the final price of the deal transaction. The percentage discount is set by the Media Owner on the deal as a spend incentive. Bids with this deal setting compete as normal and the discount set by the Media Owner is applied upon auction win.

eCPM

The net cost per 1000 impressions.

Calculation: sum (Publisher Payment) / (Impressions) * 1000

Media Spend

The amount a buyer owes to Index for ad inventory purchased through the exchange.

Note: This metric is deprecated, and the data will show as 0 in reports.

Publisher Payment

The Media Owner's net revenue.

Note: This field is only available when the Media Owner has opted to share revenue, otherwise the value is omitted.

Marketplace CPM

Marketplace Media Spend per 1000 marketplace impressions. The calculation is:

(1000 x Marketplace Media Spend) / Marketplace Impressions

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Index Fee

Index's portion of the Marketplace Total Fee.

Note: As of April 24, 2025, the Marketplace Index Fee field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the Media Owner level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.

Marketplace Index Fee (%)

The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Index Fee / Marketplace Media Spend

Note: As of April 24, 2025, the Marketplace Index Fee (%) field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the Media Owner level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.

Marketplace Media Spend

The portion of the Media Spend a buyer transacts through a Marketplace on the exchange.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data. Otherwise, the data will show as 0.

Marketplace Owner Fee

The Marketplace Owner's portion of the Marketplace Total Fee.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Owner Fee (%)

The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Owner Fee / Marketplace Media Spend

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Publisher Spend

The portion of the Marketplace Media Spend designated for the seller prior to the deduction of any additional fees approved by sellers.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Total Fee

The total fees taken within the Marketplace Platform.

Calculation: Marketplace Total Fee = Marketplace Owner Fee + Marketplace Vendor Fee

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Total Fee (%)

The total monetary fees taken within the Marketplace as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Total Fee / Marketplace Media Spend

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Vendor Fee

The Marketplace Vendor's portion of the Marketplace Total Fee.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Average Measured Viewability

The average measured viewability.

Calculation: Average Measured Viewability = Total Viewable Impressions / Total Measured Impressions.

Note: This metric is only available on or after July 1, 2022.

For more information about what viewability is and how we measure it, see What is viewability?

Click-through rate (CTR)

The estimated percentage of times that an ad was clicked as measured by Index.

Calculation: Clicks / Measurable Clicks

For more information about how Index calculates the click-through rate (CTR), see Targeting click-through rate (CTR) in Marketplace Packages (Beta).

Clicks

The estimated total number of click tracking events for the impression as measured by Index.

Impressions

Count of impressions, including deal impressions. An impression occurs when an auction is won in the ad server and a creative is served on a page.

Measurable Click Impressions

The estimated total number of impressions where click tracking events could be measured by Index.

Total Measured Impressions (Viewability)

The total number of impressions that Index was able to gather viewability data for.

Note: This metric is only available on or after July 1, 2022.

For more information about what viewability is and how we measure it, see What is viewability?

Total Viewable Impressions

The total number of impressions measured that were viewable as defined by the IAB Viewability Standard.

Note: This metric is only available on or after July 1, 2022.

For more information about what viewability is and how we measure it, see What is viewability?

Measurable Video Playback

The total number of impressions where first quartile, midpoint, third quartile, and complete quartile events could be measured.

Video Complete

The estimated total number of video impressions that played to completion as measured by Index.

Note: The values include previous events. For example, a video that is played to completion gets logged under Video First Quartile, Video Midpoint, Video Third Quartile, and Video Complete.

Video completion rate (VCR)

The estimated percentage of video impressions that played to completion as measured by Index.

Calculation: Video Complete / Measurable Video Playback

For more information about how Index calculates the video completion rate (VCR), see Targeting video completion rate (VCR) in Marketplace Packages (Beta).

Video First Quartile

The estimated total number of video impressions that played for at least 25% of the total duration as measured by Index.

Video Midpoint

The total number of video impressions measured that played for at least 50% of the total duration as measured by Index.

Note: The values include previous events. For example, when 25% of the video is viewed, it gets logged under Video First Quartile and when it reaches 50%, it gets logged under Video First Quartile and Video Midpoint.

Video Third Quartile

The estimated total number of video impressions that played for at least 75% of the total duration as measured by Index.

Note: The values include previous events. For example, when 75% of the video is viewed, it gets logged under Video First Quartile, Video Midpoint, and Video Third Quartile.