Available fields

If you are creating a custom report using , refer to the tables below for more information on the available fields and the data you can expect to receive for each.

Note: By default, all reporting data is in Standard settings, which is in USD and Universal Time Coordinated (UTC).

Dimensions

Dimensions are qualitative categories that you can select to include in a report.

Category	Field name	Description
Time Unit	Day	Timestamp in UTC (Coordinated Universal Time), rounded to the day.
	Hour	Timestamp in UTC (Coordinated Universal Time), rounded to the hour.
	Month	Timestamp in UTC (Coordinated Universal Time), rounded to the month.
Ad Pods Supply that is monetized through ad breaks, also known as ad pods, which is typically long-form video. Ads for a pod can be requested through a single podded ad request or through multiple slotted ad requests.	Ad Pod Duration	The available ad pod duration in a single dynamic ad pod impression opportunity. Note: Shown as `dynamic_ad_pod_duration` in the Reporting API An Index product that provides aggregated reporting data that can be delivered through email, Amazon S3 bucket, or pulled through the API. The Reporting API allows customers to create their own customized reports and schedule their automated delivery.. This field is only available for Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. and publishers.
	Maximum Ad Duration in Pod	The maximum ad pod duration that the publisher The owner of a website or app where advertisements are served. will allow in a dynamic ad pod request, in seconds. Note: Shown as `inbound_max_ad_duration` in the Reporting API. This field is only available for Marketplace Partners and publishers.
	Maximum Ads Chosen in Pod	The maximum number of ads that the publisher will choose from those sent by Index for a dynamic ad pod request. Note: Shown as `dynamic_ad_pod_max_sequence` in the Reporting API. This field is only available for Marketplace Partners and publishers.
	Minimum Ad Duration in Pod	The minimum ad pod duration that the publisher will allow in a dynamic ad pod request, in seconds. Note: Shown as `inbound_min_ad_duration` in the Reporting API. This field is only available for Marketplace Partners and publishers.
Delivery	Brand Name	The product or service being advertised.
	Buyer Name	The name of the buyer or agency associated with the bid.
	DSP Name	The DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. that represents multiple trading desks.
Deals	Deal ID	A unique deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID string that was created for this deal. Corresponds to the OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. `deal_id`.
	Deal Name	The name given to the deal.
	Demand Channel	Specifies the channel that exchange traffic occurred on. The possible values are: `open` = transactions that transacted in the open market. `deal` = deals that transacted in the private market. `inventory_packages` = deals that transacted using . `platform_deal` = deals that transacted using . `marketplaces` = deals that transacted in Index Marketplaces .
Geography	Country	2-character ISO country code of the location of the device. `unknown` = unrecognized country.
Geography	Region	Geographical region. The possible values are: `EMEA` `APAC` `LATAM` `OTHER` `NA` `UNKNOWN`
Inventory	Creative Type	The type of ad being requested. The possible values for reports containing data before March 1, 2022 are: `banner` `video` `native` `other` The possible values for reports containing data after March 1, 2022 are: `banner` `video` `native`
	App Bundle	A platform-specific mobile application ID. Applicable when the Inventory Channel is `In-App`.
	Browser	The name of the browser associated with this impression. The possible values for reports containing data before March 1, 2022 are: CHRM EDGE FIRE IEXP OPER SAFA IAPP unknown NETS `other` The name of the browser associated with this impression. The possible values for reports containing data after March 1, 2022 are: Chrome Edge Firefox Internet Explorer Opera Opera Mobile Safari unknown other MIUI Browser HeyTap Browser Samsung Browser Steam VivoBrowser Amazon Silk Yandex.Browser webOS Browser Android Browser Chrome Mobile HuaweiBrowser `LG WebOS`
	Device Type	The type of device from which the impression originated. The possible values are: `mobile/tablet` = a mobile device or tablet `personal_computer` = a computer or laptop `connected_tv` = a TV that has built in connection to the internet, such as a Smart TV `phone` = a phone, such as an iPhone `tablet` = a tablet, such as an iPad `connected_device` = a streaming device, or game console, such as a PlayStation `set_top_box` = a type of cable box, such as a Comcast X1 Box
	Domain	The domain used in the bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression.. Returns the top level domain with a public suffix. For example: `x.adwords.google.co.uk` returns `google.co.uk`, since co.uk is a public suffix. Similarly, a bid request made from `myblog.blogspot.com` returns the same domain, `myblog.blogspot.com`, since blogspot.com is a public suffix. Note: This dimension does not apply to in-app traffic. `n/a` = not applicable.
	Global Placement Identifier (GPID)	The Global Placement Identifier (GPID) is the Google Ad Manager ad unit code for the slot request An ad request for a potential impression.. This code is defined by the publisher and passed to DSPs in OpenRTB bid requests. Not available for STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps ad units.
	Inventory Channel	The environment through which the ad is shown. The possible values are: `web` (browser) `amp` (Accelerated Mobile Pages) `in-app` `protected web`: A browser ad that is associated with the Protected Audience API. Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data. `other`
	Partner ID	Index publisher identifier.
	Site ID	Index site identifier.
	Site Name	The name of the site.
	Size	The size of the ad, in pixels, being requested. If display, the value is the width x height of the creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. in pixels. If video, the value is the width x height of the video player in pixels. `n/a` = a native ad that doesn't have a corresponding video player size `other` = the size is unknown Note: This metric should only be used in relation to impressions and ad spend and not for bid or slot cycle metrics.
	Supply Source	The integration type of the incoming request. The possible values are: `direct` = publisher is using a direct, tag-based integration option `adapter` = publisher is using Index inside a third-party wrapper `wrapper` = publisher is using the IX Library `ebda` = publisher is using Google Open Bidding `enterprise` = publisher is integrated through a server-to-server OpenRTB connection `other` For more information about Index's integration options, see Integrating with Index.
	Partner Name	The publisher name.
Marketplace	Marketplace Targeted Deal ID	The internal Index deal ID targeted by a Marketplace Package on an impression. Note: This dimension only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner Also known as a Marketplace Partner. This term is used in reporting metrics to represent the owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a media agency, a data provider, or retail media network. has opted to share this data. This field is only available for Marketplace Partners and publishers.
Marketplace	Marketplace Targeted Deal Name	The name of the deal targeted by a Marketplace Package on an impression. Note: This dimension only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data. This field is only available for Marketplace Partners and publishers.
Privacy Sandbox	CMA Label	Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data. The CMA (Competition and Markets Authority) label associated with the request. A CMA label is used to identify which Chrome-facilitated testing mode the device sending the request is associated with. If the request does not include the CMA label: `omitted` = The CMA label was not sent in the request but the impression is considered eligible for the Protected Audience API. The possible labels for Mode A traffic are: `control_1.1` = This label is applied to 0.25% of stable traffic `control_1.2` = This label is applied to 0.25% of stable traffic `control_1.3` = This label is applied to 0.25% of stable traffic `control_1.4` = This label is applied to 0.25% of stable traffic `label_only_1` = This label is applied to 1.5% of stable traffic `label_only_2` = This label is applied to 1.5% of stable traffic `label_only_3` = This label is applied to 1.5% of stable traffic `label_only_4` = This label is applied to 1.5% of stable traffic `label_only_5` = This label is applied to 1.5% of stable traffic The possible labels for Mode B traffic are: `treatment_1.1` = This label is applied to 0.25% of stable traffic `treatment_1.2` = This label is applied to 0.25% of stable traffic `treatment_1.3` = This label is applied to 0.25% of stable traffic `control_2` = This label is applied to 0.25% of stable traffic For a CSV file that contains the CMA label to Mode mappings, see: CMA label mapping. For more information on Chrome testing modes, see Google's documentation on Chrome-facilitated testing. For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.
Privacy Sandbox	Protected Audience Status	Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data. The Protected Audience status specifies how Index responded to an incoming impression opportunity that is considered eligible for an on-device Protected Audience auction. An impression is considered eligible when the publisher sends a flag (`ae = 1`) in the OpenRTB Imp Extension object. The possible values are: `0` = The publisher did not send the `ae = 1` flag `1` = The publisher sent the `ae = 1` flag but we did not return the auction configuration object in the `protectedAudienceAuctionConfigs` field in the OpenRTB response extension object `2` = The publisher sent the `ae = 1` flag and we returned an auction configuration object in the `protectedAudienceAuctionConfigs` field in the OpenRTB response extension object `-1` = All other cases For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.
Reporting Labels	Advertiser	The deal reporting label containing the name of the advertiser associated with the deal. The possible values are: A string with a 255-character limit. `no_label` = This deal reporting label contains no data, but at least one other deal reporting label contains data. Empty field = This field is empty because there is no data available for any deal reporting label. Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.
	Agency	The deal reporting label containing the name of the agency associated with the deal. The possible values are: A string with a 255-character limit. `no_label` = This deal reporting label contains no data, but at least one other deal reporting label contains data. Empty field = This field is empty because there is no data available for any deal reporting label. Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.
	Custom	The deal reporting label containing custom metadata associated with the deal. The possible values are: A string with a 255-character limit. `no_label` = This deal reporting label contains no data, but at least one other deal reporting label contains data. Empty field = This field is empty because there is no data available for any deal reporting label. Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.
	DSP ID Level 1	The deal reporting label containing an identifier returned from a DSP when the deal is synchronized (for example, Order ID). If an ID is not returned from a DSP when the deal is synchronized, the other possible values are: `no_label` = This deal reporting label contains no data, but at least one other deal reporting label contains data. Empty field = This field is empty because there is no data available for any deal reporting label. Note: This field is only available for Marketplace Partners .
	DSP ID Level 2	The deal reporting label containing an identifier returned from a DSP when the deal is synchronized (for example, Product ID). If an ID is not returned from a DSP when the deal is synchronized, the other possible values are: `no_label` = This deal reporting label contains no data, but at least one other deal reporting label contains data. Empty field = This field is empty because there is no data available for any deal reporting label. Note: This field is only available for Marketplace Partners .
	External Reference ID	The deal reporting label containing a unique identifier that an external record system uses to link with the deal. The possible values are: A string with a 255-character limit. `no_label` = This deal reporting label contains no data, but at least one other deal reporting label contains data. Empty field = This field is empty because there is no data available for any deal reporting label. Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.
	Salesperson	The deal reporting label containing the name of the salesperson associated with the deal. The possible values are: A string with a 255-character limit. `no_label` = This deal reporting label contains no data, but at least one other deal reporting label contains data. Empty field = This field is empty because there is no data available for any deal reporting label. Note: This field is only available for Marketplace Partners. For more information about the deal reporting labels available when creating a Marketplace Package, see Create a Marketplace Package.
Segments	Index Segment ID	The Index-generated segment ID targeted by a deal on an impression. Note: This field is only available for Marketplace Partners and publishers.
	Is a Billed Segment	Specifies whether the segment was activated and was billed on an impression. The possible values are: `billed` = This segment was activated and billed on an impression. `not billed` = This segment was not activated, and as a result, not billed on an impression. Note: This field is only available for Marketplace Partners.
	Is An Included Segment	Specifies whether the segment was used for inclusion or exclusion targeting on an impression. The possible values are: `0` = This segment was used for exclusion targeting on a deal. `1` = This segment was used for inclusion targeting on a deal. Note: This field is only available for Marketplace Partners and publishers.
	Provider Name	The name of the data provider or data partner that supplied the segment data. Note: This field is only available for Marketplace Partners and publishers.
	Segment ID	The external ID of the segment as assigned by the data provider. This is the segment ID used outside of the Index system, while the `index_segment_id` is the Index-generated segment ID. Note: This field is only available for Marketplace Partners and publishers.
	Segment Owner ID	The ID of the account that owns or provides the data for the segment matched on an impression. Note: This field is only available for Marketplace Partners and publishers.
	Segment Owner Name	The name of the account that owns or provides the data for the segment matched on an impression. Note: This field is only available for Marketplace Partners and publishers.
	Segment Name	The name of the segment that was targeted by a deal on an impression. Note: This field is only available for Marketplace Partners and publishers.
	Vendor ID	The Index identifier for the Marketplace Vendor participating in Index Marketplaces. Note: This field is only available for Marketplace Partners.
	Vendor Name	The name of the Marketplace Vendor who earned a fee for the data or services provided. Note: This field is only available for Marketplace Partners.
Transactions	Publisher Revenue Share	The publisher revenue share, or, the percent of ad spend Index pays out to the publisher. This is a fraction between `0` and `1`; when multiplied by 100, you get the percentage value. For example, `0.75` means that 75% of ad spend goes to the publisher. Note: This field can only be included if Partner Name is also included.
Transactions	Configured Take Rate	The configured Index percentage as a decimal from 0-1 of the transaction revenue applied at the time of the auction, before accounting for any savings programs. Calculation: 1 - Publisher Revenue Share Note: This field is only available when the publisher has opted to share revenue, otherwise the value is omitted.

Measures

Measures are quantitative values that you can select to run against your dimensions.

Category	Field name	Description
Ad Pods	Bid Below Floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. in Seconds	The total ad pod duration from `bid_below_floor` events, in seconds. Note: This field is only available for Marketplace Partners and publishers.
	Bid Blocked in Seconds	The total ad pod duration from `bid_blocked` events, in seconds. Note: This field is only available for Marketplace Partners and publishers.
	Bid Chosen in Seconds	The total ad pod duration in dynamic ad pod bid responses that were submitted to the ad server A platform that manages, stores, and delivers advertisements to a publisher's site. as candidates to potentially win one or more impressions, in seconds. Note: This field is only available for Marketplace Partners and publishers.
	Bid Eligible in Seconds	The total ad pod duration in dynamic ad pod bid responses that had no blocks and were eligible to compete in the auction, in seconds. Note: This field is only available for Marketplace Partners and publishers.
	Bid in Review in Seconds	The total ad pod duration from `bid_in_review` events, in seconds. Note: This field is only available for Marketplace Partners and publishers.
	Filled Pod Duration	The total amount of time filled in dynamic ad pod impression opportunities, in seconds. Note: Shown as `seconds_filled` in the Reporting API. This field is only available for Marketplace Partners and publishers.
	Pod Requests	The total number of dynamic ad pod requests for potential impressions. Note: This field is only available for Marketplace Partners and publishers.
	Pod Valid	The total number of dynamic ad pod requests that returned at least one bid to the publisher. Note: This field is only available for Marketplace Partners and publishers.
	Total Available Duration in Pods	The total amount of time available in all dynamic ad pod impression opportunities, in seconds. Note: Shown as `total_available_pod_duration` in the Reporting API. This field is only available for Marketplace Partners and publishers.
Bidding	Ad Server Win Rate A percentage, calculated as number of bids won by DSPs divided by the number of bids submitted.	Rate of impressions served from the number of bids that were sent to the ad server. Calculation: Impressions / Bid Chosen
	Bid Below Floor	Count of bid responses received that was below the floor price set for the auction.
	Bid Below Floor Opportunity	Sum of bid prices from Bid Below Floor events.
	Bid Blocked	Count of bid requests that were blocked because of the publisher's creative settings.
	Bid Blocked Opportunity	Sum of bid prices from Bid Blocked events.
	Bid Chosen	Count of bids in a given auction that were submitted to the ad server as candidates to potentially win an impression. Note: Bid Chosen and Bid Eligible are mutually exclusive.
	Bid Chosen Opportunity	Sum of CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. bid prices from Bid Chosen events.
	Bid Eligible	Count of bid responses that had no blocks and were eligible to compete in the auction. Unlike Bid Chosen responses, eligible bids are not the highest bid of a given auction, and are therefore not sent to the ad server.
	Bid Eligible Opportunity	Sum of bid prices from Bid Eligible events.
	Bid Error	Count of times Index received a response containing an error from the bidder.
	Bid In Review	Count of times a bid response An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale. was received that contained a campaign A collection of multiple ads in different formats. that is currently waiting to be reviewed or audited.
	Bid In Review Opportunity	Sum of bid prices from Bid In Review events.
	Bid Pass	Count of times a bidder passed on a bid request. It's populated when there is a "no bid" response from a downstream partner.
	Bid Request	Count of OpenRTB bid requests sent to a downstream partner (DSP or bidder) requesting a response for potential impressions.
	Bid Timeout	Count of times a bid response was not received during the designated timeout window. It's populated when Index can determine that a partner timed out.
	Competing Bids	Total number of bids that were candidates to compete in the auction. Calculation: Bid Eligible + Bid Chosen
	DSP Bid Rate	The rate that Index received responses from the bid requests that Index sent. Calculation: (Bid in Review + Bid Blocked + Bid Eligible + Bid Chosen + Bid Below Floor + Bid Error) / Bid Requests
	Total Bid Opportunity	Sum of all Bid Opportunity responses + Ad Spend.
	Total Bids	Total number of bids, regardless of whether they were ever candidates to compete in an auction. Calculation: Bid In Review + Bid Blocked + Bid Eligible + Bid Chosen + Bid Below Floor + Bid Error
Financial	Ad Spend	Gross revenue for the publisher before share.
	CPM	The cost per 1000 impressions. Calculation: sum (Ad Spend) / sum ( Impressions) * 1000
	Deal eCPM Effective Cost Per Mille (eCPM). A publisher metric used as an estimate of the revenue publishers receive for every thousand ad impressions. It allows publishers to compare the effectiveness of different types of advertising and optimize to increase revenue. eCPM is calculated as (Total Earnings / Impressions) x 1000. eCPM is essentially the same as revenue per mille (RPM).	The net cost per 1000 impressions, specific to a deal. Calculation: sum (Deal Publisher Payment) / sum (Deal Impressions) * 1000
	Discount Amount	The dollar amount that a publisher has discounted the final price of the deal transaction. The percentage discount is set by the publisher on the deal as a spend incentive. Bids with this deal setting compete as normal and the discount set by the publisher is applied upon auction win.
	eCPM	The net cost per 1000 impressions. Calculation: sum (Publisher Payment) / (Impressions) * 1000
	Media Spend	The amount a buyer owes to Index for ad inventory purchased through the exchange. Note: For publishers, this metric is only available if the Marketplace Owner has opted to share this data.
	Publisher Payment	The publisher's net revenue. Note: This field is only available when the publisher has opted to share revenue, otherwise the value is omitted.
Impressions & Delivery	Average Measured Viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page.	The average measured viewability. Calculation: Average Measured Viewability = Total Viewable Impressions / Total Measured Impressions. Note: This metric is only available on or after July 1, 2022. For more information about what viewability is and how we measure it, see What is viewability?
	Click-through rate (CTR) CTR measures the percentage of times an ad was clicked.	The estimated percentage of times that an ad was clicked as measured by Index. Calculation: Clicks / Measurable Clicks For more information about how Index calculates the click-through rate (CTR), see Targeting click-through rate (CTR) in Marketplace Packages (Alpha) .
	Clicks	The estimated total number of click tracking events for the impression as measured by Index.
	Impressions	Count of impressions, including deal impressions. An impression occurs when an auction is won in the ad server and a creative is served on a page.
	Measurable Click Impressions	The estimated total number of impressions where click tracking events could be measured by Index.
	Total Measured Impressions (Viewability)	The total number of impressions that Index was able to gather viewability data for. Note: This metric is only available on or after July 1, 2022. For more information about what viewability is and how we measure it, see What is viewability?
	Total Viewable Impressions	The total number of impressions measured that were viewable as defined by the IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Viewability Standard. Note: This metric is only available on or after July 1, 2022. For more information about what viewability is and how we measure it, see What is viewability?
Marketplaces	Marketplace CPM	Marketplace Media Spend per 1000 marketplace impressions. The calculation is: (1000 x Marketplace Media Spend) / Marketplace Impressions Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
	Marketplace Index Fee	Index's portion of the Marketplace Total Fee. Note: As of April 24, 2025, the Marketplace Index Fee field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the publisher level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.
	Marketplace Index Fee (%)	The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend. Calculation: Marketplace Index Fee / Marketplace Media Spend Note: As of April 24, 2025, the Marketplace Index Fee (%) field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the publisher level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.
	Marketplace Media Spend	The portion of the Media Spend a buyer transacts through a Marketplace on the exchange. Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
	Marketplace Owner Fee	The Marketplace Owner's portion of the Marketplace Total Fee. Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
	Marketplace Owner Fee (%)	The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend. Calculation: Marketplace Owner Fee / Marketplace Media Spend Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
	Marketplace Publisher Spend	The portion of the Marketplace Media Spend designated for the seller A supply partner that sells their own inventory or on behalf of a publisher. prior to the deduction of any additional fees approved by sellers. Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
	Marketplace Total Fee	The total fees taken within the Marketplace Platform . Calculation: Marketplace Total Fee = Marketplace Owner Fee + Marketplace Vendor Fee Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
	Marketplace Total Fee (%)	The total monetary fees taken within the Marketplace as a percent (as a decimal from 0 to 1) of Marketplace Media Spend. Calculation: Marketplace Total Fee / Marketplace Media Spend Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
	Marketplace Vendor Fee	The Marketplace Vendor's portion of the Marketplace Total Fee. Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.
Video	Measurable Video Playback	The total number of impressions where first quartile, midpoint, third quartile, and complete quartile events could be measured.
	Video Complete	The estimated total number of video impressions that played to completion as measured by Index. Note: The values include previous events. For example, a video that is played to completion gets logged under Video First Quartile, Video Midpoint, Video Third Quartile, and Video Complete.
	Video completion rate The percentage of video advertisements that play to completion. Also known as view through rate and video completion rate. (VCR)	The estimated percentage of video impressions that played to completion as measured by Index. Calculation: Video Complete / Measurable Video Playback For more information about how Index calculates the video completion rate (VCR), see Targeting video completion rate (VCR) in Marketplace Packages (Alpha).
	Video First Quartile	The estimated total number of video impressions that played for at least 25% of the total duration as measured by Index.
	Video Midpoint	The total number of video impressions measured that played for at least 50% of the total duration as measured by Index. Note: The values include previous events. For example, when 25% of the video is viewed, it gets logged under Video First Quartile and when it reaches 50%, it gets logged under Video First Quartile and Video Midpoint.
	Video Third Quartile	The estimated total number of video impressions that played for at least 75% of the total duration as measured by Index. Note: The values include previous events. For example, when 75% of the video is viewed, it gets logged under Video First Quartile, Video Midpoint, and Video Third Quartile .