The following tables list the integration options that are available with Index Exchange (Index).
Direct integrations
Direct integrations require more technical setup on your side but allow you to have better control over the integration and could help you reduce any potential third party fees. To see the formats that each direct integration type supports, see Formats supported by direct integration options.
| Client-side integration options | Description |
|---|---|
Integrate using Prebid.js, an open-source library for Media Owners to implement header bidding on their websites and manage multiple header bidding partners. | |
| VAST ad tag | Integrate using a VAST ad tag to receive video demand from Index for individual non-podded bid requests. |
Integrate using AMP Real Time Config (RTC) to allow Index to receive bid requests and return key-value targeting to the AMP runtime. |
| Server-side integration options | Description |
|---|---|
Access Index’s omnichannel demand by integrating through a server-to-server OpenRTB connection. |
Third-party integrations
When you retrieve demand from Index using a third party, that third party has already integrated with Index so the setup is simplified. An additional third-party fee may apply in relation to their services. To see the formats that each third-party integration type supports, see Formats supported by third-party integration options.
| Client-side integration options | Description |
|---|---|
Access outstream video demand by enabling Index in JW Player. | |
Access outstream video demand by enabling Index in Vlyby. |
| Server-side integration options | Description |
|---|---|
Access banner and video demand by enabling Index in Amazon Transparent Ad Marketplace (TAM). | |
Access banner and video demand by enabling Index in Google Ad Manager or AdMob. | |
Use Prebid Server to retrieve demand from Index and all your other SSPs and exchanges, through one server-to-server parallel bidding integration. | |
Access video demand by enabling Index in FreeWheel. | |
Access banner and video demand by enabling Index in Nimbus. | |
Access video demand by enabling Index in Publica. | |
Access video demand by enabling Index in SpringServe. |
