Integrating with Index

Media Owners
Last Updated: April 30, 2026•

The following tables list the integration options that are available with Index Exchange (Index).

Direct integrations

Direct integrations require more technical setup on your side but allow you to have better control over the integration and could help you reduce any potential third party fees. To see the formats that each direct integration type supports, see Formats supported by direct integration options.

Client-side integration optionsDescription

Prebid.js adapter

Integrate using Prebid.jsClosed An open-source library for media owners to implement header bidding on their websites and manage multiple header bidding partners., an open-source library for Media Owners to implement header biddingClosed Publishers offer their inventory programmatically to multiple ad exchanges before calling their chosen ad server. on their websites and manage multiple header bidding partners.

VAST ad tag

Integrate using a VASTClosed Video ad-serving template (VAST). A communication standard between ad servers and video players in XML-format that describes the video player's expected behavior. ad tagClosed The HTML/JavaScript code that a browser uses to retrieve advertisements from an ad server. to receive video demand from Index for individual non-poddedClosed Supply that is monetized with individual video creatives, which is typically short-form video on web or mobile app. The ad displays before (pre-roll), during (mid-roll), or after (post-roll) the video content that the user is viewing. Ads for non-podded video supply are requested through a single ad request. bid requests.

AMP Real Time Config (RTC)

Integrate using AMPClosed Accelerated Mobile Pages (AMP). An open source HTML framework developed by Google. AMP is optimized for mobile web browsing and is intended to help webpages load faster. Index supported formats include standard banner, multi-size, multi-format, and fast fetch/AMPHTML ads. Real Time Config (RTC) to allow Index to receive bid requests and return key-value targeting to the AMP runtime.

 

Server-side integration optionsDescription

OpenRTB

Access Index’s omnichannel demand by integrating through a server-to-server OpenRTBClosed An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. connection.

Third-party integrations

When you retrieve demand from Index using a third party, that third party has already integrated with Index so the setup is simplified. An additional third-party fee may apply in relation to their services. To see the formats that each third-party integration type supports, see Formats supported by third-party integration options.

Client-side integration optionsDescription

JW Player

Access outstreamClosed An ad placement where the video is not the focal point of the screen and plays with sound-off by default. They can display before, between, or after text, or accompanying streaming content (pre-roll, mid-roll, and post-roll ads), as an interstitial ad, or display as a standalone ad such as slideshows or native feeds. video demand by enabling Index in JW Player.

Vlyby

Access outstream video demand by enabling Index in Vlyby.

 

Server-side integration optionsDescription

Amazon TAM

Access banner and video demand by enabling Index in Amazon Transparent Ad Marketplace (TAM).

Google Open Bidding

Access banner and video demand by enabling Index in Google Ad Manager or AdMob.

Prebid Server

Use Prebid Server to retrieve demand from Index and all your other SSPs and exchanges, through one server-to-server parallel bidding integration.

FreeWheel

Access video demand by enabling Index in FreeWheel.

Nimbus

Access banner and video demand by enabling Index in Nimbus.

Publica

Access video demand by enabling Index in Publica.

SpringServe

Access video demand by enabling Index in SpringServe.