Integrating with IX
The following tables list the integration options that are available with Index Exchange (IX).
Direct integrations
Direct integrations require more technical setup on your side but allow you to have better control over the integration and could help you reduce any potential third party fees. To see the formats that each direct integration type supports, see Formats supported by direct integration options.
| Client-side integration options | Description |
|---|---|
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Integrate using IX Library and unlock access to the IX Library Ecosystem, including all certified header bidding and RTI adapters. |
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Integrate using Prebid.js, an open-source library for publishers to implement header bidding on their websites and manage multiple header bidding partners. |
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Integrate using AMP Real Time Config (RTC) to allow IX to receive bid requests and return key-value targeting to the AMP runtime. |
| Server-side integration options | Description |
|---|---|
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Access IX’s omnichannel demand by integrating through a server-to-server OpenRTB connection. |
Third-party integrations
When you retrieve demand from IX using a third party, that third party has already integrated with IX so the setup is simplified. An additional third party fee may apply in relation to their services. To see the formats that each third-party integration type supports, see Formats supported by third-party integration options.
| Client-side integration options | Description |
|---|---|
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Access outstream video demand by enabling IX in JW Player. |
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Access outstream video demand by enabling IX in Vlyby. |
| Server-side integration options | Description |
|---|---|
| Amazon TAM | Access banner and video demand by enabling IX in Amazon Transparent Ad Marketplace (TAM). |
| Google Open Bidding | Access banner and video demand by enabling IX in Google Ad Manager or AdMob. |
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Use Prebid Server to retrieve demand from IX and all your other SSPs and exchanges, through one server-to-server parallel bidding integration. |
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| FreeWheel |
Access video demand by enabling IX in FreeWheel. |
| Nimbus |
Access banner and video demand by enabling IX in Nimbus. |
Publica |
Access video demand by enabling IX in Publica. |
SpringServe |
Access video demand by enabling IX in SpringServe. |
