Integrating with Index

The following tables list the integration options that are available with Index Exchange (Index).

Direct integrations

Direct integrations require more technical setup on your side but allow you to have better control over the integration and could help you reduce any potential third party fees. To see the formats that each direct integration type supports, see Formats supported by direct integration options.

Client-side integration options Description

IX Library

Integrate using IX Library and unlock access to the IX Library Ecosystem, including all certified header bidding and RTI adapters.

Prebid.js adapter

Integrate using Prebid.js, an open-source library for publishers to implement header bidding on their websites and manage multiple header bidding partners.

AMP Real Time Config (RTC)

Integrate using AMP Real Time Config (RTC) to allow Index to receive bid requests and return key-value targeting to the AMP runtime.

 

Server-side integration options Description

OpenRTB

Access Index’s omnichannel demand by integrating through a server-to-server OpenRTB connection.

Third-party integrations

When you retrieve demand from Index using a third party, that third party has already integrated with Index so the setup is simplified. An additional third party fee may apply in relation to their services. To see the formats that each third-party integration type supports, see Formats supported by third-party integration options.

Client-side integration options Description

JW Player

Access outstream video demand by enabling Index in JW Player.

Vlyby

Access outstream video demand by enabling Index in Vlyby.

 

Server-side integration options Description
Amazon TAM Access banner and video demand by enabling Index in Amazon Transparent Ad Marketplace (TAM).
Google Open Bidding Access banner and video demand by enabling Index in Google Ad Manager or AdMob.

Prebid Server

Use Prebid Server to retrieve demand from Index and all your other SSPs and exchanges, through one server-to-server parallel bidding integration.

FreeWheel

Access video demand by enabling Index in FreeWheel.

Nimbus

Access banner and video demand by enabling Index in Nimbus.

Publica

Access video demand by enabling Index in Publica.

SpringServe

Access video demand by enabling Index in SpringServe.