Create a site ID to define and categorize your inventory

Site IDs are unique Index Exchange (Index) specific identifiers that allow you to categorize the inventory that you want to monetize through Index. A publisher account must have at least one site ID. Depending on the type of integration, you may create multiple site IDs for different groups of ad supply such as the domain or app, size, format, location, and device. You can use site IDs in any of the following ways:

  • Make real-time bid requests by configuring your ad server to call the Index site IDs.

  • Manage your inventory using site IDs in the Index UI so that you can perform any of the following tasks:

    • Apply campaign approval options and blocking controls to specific site IDs.

    • Group multiple site IDs to create placements and set floors.

    • Reach specific site IDs in deals.

    • View reports to see how your inventory is performing.

    When you integrate with Index, we create an initial site ID for you in the Index UI for the approved inventory. To create additional site IDs for an approved domain or app, follow the steps below. If you need to create a site ID for a new domain or app that is not yet reviewed and approved, see Submit new inventory for approval to Index.

    1. Enter your email address and password to log in to the Index UI at app.indexexchange.com. If you don’t have login credentials, see Log in to the Index UI.
    2. If you have more than one account, select the account that you want to access.

    3. Go to Inventory > Site IDs.

    4. At the top-right corner of the screen, click Create Site ID.

    5. In the Name field, enter a unique name for the site ID. The name can be up to 255 characters long and can contain alphanumeric characters. Typically, the site ID name will contain details about the ad unit, such as the domain name, format, location, and size.

      Example: exampledomain.com|desktop|bottom|300x50

    6. Optionally, in the Description field, enter a description for the site ID that explains its purpose.

    7. In the Category drop-down, select the IAB category that is applicable to the site ID. The IAB categories help classify inventory according to the IAB OpenRTB 2.5 Specification.

    8. Optionally, in the Copy blocks drop-down, select an existing site ID and apply its blocks to the new site ID that you are creating. This will copy all the site ID blocks, such as industry, campaign, or content group blocks, to the new site ID. If required, you can add additional blocks to the new site ID. For more information on adding blocks, see Blocking content from appearing on your site.

    9. Indicate if you will send children’s traffic to Index (that is, if your site’s main audience is children and privacy rules apply). Index identifies this as Children’s Online Privacy Protection Act (COPPA) traffic. While COPPA is a United States law that regulates the processing of personal information of children, Index provides COPPA functionality globally. If you indicate that you will send us children’s traffic, Index will remove all personal information from the ad request before sending it to downstream partners. By default, this option is turned off for all site IDs.

      • If you have any inventory that must comply with children's privacy regulations, turn on the Allow traffic to be regulated by the Children's Online Privacy Protection Act (COPPA) option for the site ID.

      • If you do not have inventory that must comply with children's privacy regulations, turn off the Allow traffic to be regulated by the Children's Online Privacy Protection Act (COPPA) option for the site ID.

    10. Choose whether you want to opt-out of DV360's In-Market & Affinity audiences. With this option, Google creates audience targeting from your bid stream data and makes them available to buyers in Google's DV360 platform. By participating, you will gain access to demand that uses Google Audience targeting, which results in higher bid prices from DV360. To provide you with the most optimal traffic, this option is turned on by default.

      • To access demand that uses Google Audiences targeting, turn on the DV360's In-Market & Affinity Audiences option.

      • To stop accessing demand that uses Google Audiences targeting, turn off the DV360's In-Market & Affinity Audiences option.

    11. Click Create.

    After you finish: To view the State of the site ID, go to the Inventory > Site IDs screen. The state could be any of the following:

    • If the site ID is active, the State displays as Active. This indicates that you can start using the site ID to make real-time bid requests.
    • If the site ID is approved and not active, the State displays as Pause. Wait for your Index Representative to activate the site ID.