Default blocks
Index Exchange ("Index") is committed to maintaining an advertising marketplace that is made up of high-quality, brand-safe advertisements (“ads”). To maintain this commitment, we make efforts to ensure that ads containing the following types of content or functionality are, by default, not served:
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Appears to simulate site or system warnings;
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Advertises illegal products or services;
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Contains offensive content including sexist, defamatory, racist, or graphic material, pornography, nudity, animal cruelty, hate speech, or harassment;
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Contains deceptive or misleading content, or fake news;
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Directs users to a malicious landing page or launches other malicious activity; and/or
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Engages in prohibited automatic functions (e.g., automatic downloads, content automatically expands).
Publisher-enabled blocks
In addition to Index's default blocks described above, Index gives publishers additional flexibility and control over the ads that appear on the publisher The owner of a website or app where advertisements are served.’s property A point of presence such as a website, social media account, or blog on the web that is an asset of an entity such as an individual or corporation and used for the purpose of representing a brand, person or other identity.. Publishers can block ads from serving on their properties or prevent certain demand partners from accessing their inventory. These blocks are based on the labels that Index assigns during our automated and human review of ads. Publishers have the flexibility to apply or remove most of these blocks, at any time using the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings.. The following table describes the available blocks.
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Defines certain characteristics associated with the content in the ad (e.g., languages, adult subject, weapons, etc.). |
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Describes the industry associated with the products or services advertised in the ad (e.g., retail, media, health, etc.). |
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Describes the functionality of the ads within the campaign A collection of multiple ads in different formats. (i.e., expandable or in banner video ads). |
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The demand side platform associated with the ad. |
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The agency, agency trading desk A buyer in the RTB exchange. Trading desks integrate with DSPs to participate in the auctions that occur each time an impression is served. A single trading desk may be connected to one or more DSPs. The pairing of a single trading desk with a single DSP represents an advertiser user in our system., or other seat within a DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. associated with the ad. |
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The brand name associated with the ad (e.g., Coca Cola, Nike). |
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The ID number assigned to a specific campaign. |
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The URL associated with the ad. To block an adomain, contact your Index Representative. |
Index makes no representation or guarantee regarding the effectiveness of its default blocks or publisher enabled blocks.
