Index Marketplaces is a platform that connects you to partners with unique data assets, buyer relationships, or curation expertise to make incremental demand accessible through your existing integration with Index Exchange (Index).
Working together, you get access to these diverse media offers and receive demand from high-quality advertisers at competitive rates for your inventory. Your existing supply setup, floors, ad quality blocks, reporting, and billing will be seamlessly integrated for you to maintain total control.
How Index Marketplaces work
- Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. connect with your inventory and combine their unique assets, such as data, curation, and optimization, within their Marketplace account. They can connect to all of your inventory or you can create a Deal with Marketplaces to give Marketplace Partners access to specific inventory.
- Unless otherwise specified, bids from Marketplace Partners compete in the auction net of all Marketplace fees. This means incremental demand is only eligible to win in your auction if it is higher than any other net bid The bid price after Index fee or, if applicable, Marketplace fees.. For more information, see Understanding Index Marketplaces transactions for publishers.
- Parties to a transaction may receive unified reporting and consolidated billing, as with all transactions through Index. For more information, see View reporting data for Index Marketplaces and View reporting data for Deals with Marketplaces (Beta).
By default, you're automatically enabled to receive demand from Index Marketplaces so you can maximize demand in every auction. You can opt out of Marketplaces in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings.. For instructions, see View and edit your account settings in the Index UI.
