Monetizing native

Native ads are a type of ad format that give publishers the flexibility to change the presentation of ads so that they better fit the look and feel of their content. Since native ads tend to be visually less disruptive, users are more likely to engage with them, helping the marketer to connect with their target audience.

You can use any of the following integration options to monetize native ads through Index Exchange (Index).

Integration option Description
OpenRTB Access Index's native demand using a server-to-server OpenRTB connection. For more information on how this works, see Set up OpenRTB for native (Beta).
Prebid.js Access Index's native demand using Prebid.js. For more information on how this works, see Set up Prebid.js for native.