Selling native inventory through Index

Media Owners
Last Updated: April 30, 2026•

Native ads are designed with text, images, or videos as provided by the marketer. The ads are optimized by the media owner or Index Exchange (Index) for the location where they are served.

You can use any of the following integration options to monetize native ads through Index.

Integration optionDescription

OpenRTBClosed An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB.

Access Index's native demand using a server-to-server OpenRTB connection. For more information on how this works, see Set up OpenRTB for native.

Prebid.jsClosed An open-source library for media owners to implement header bidding on their websites and manage multiple header bidding partners.

Access Index's native demand using Prebid.js. For more information on how this works, see Set up Prebid.js for native.

Google Open Bidding

Access Index's native demand using Google Open Bidding. For more information on how this works, see Set up Google Open Bidding for native.