Index Exchange (Index) allows sellers to create Private Marketplace (PMP) deals with various demand partners. A publisher can create a deal and make it active either from the Index UI or by using the Deals API. Once configured, available deals and their parameters are either communicated within the bid request or inferred from the bid request.
The following table outlines how deals are communicated in the bid request for each PMP configuration mode.
| Integer value | Supported fields | Description |
|---|---|---|
|
| Available deals for this impression may be communicated within the bid request. This does not include the deal attributes. |
| All fields in PMP Object and Deal Object | Available deals for this impression and their attributes may be communicated within the bid request. Any new deal attributes communicated in the bid request overrides any existing deal attributes or conditions. |
| none | Available deals for this impression are inferred for each per bid request. |
The following table outlines how deal bids are communicated in the bid response for each PMP configuration mode.
| Integer value | Supported fields | Description |
|---|---|---|
|
| Bids corresponding to this deal are included in the bid response. |
