Index Exchange (Index) allows sellers to create Private Marketplace (PMP) deals with various demand partners. A publisher
The owner of a website or app where advertisements are served. can create a deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. and make it active either from the Index UI or by using the Deals API. Once configured, available deals and their parameters are either communicated within the bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression. or inferred from the bid request.
The following table outlines how deals are communicated in the bid request for each PMP Private Marketplace (PMP). An invitation-only real-time bidding auctions where one or several media owners invite a select number of advertisers to buy their inventory. configuration mode.
| Integer value | Supported fields | Description |
|---|---|---|
|
| Available deals for this impression may be communicated within the bid request. This does not include the deal attributes. |
| All fields in PMP Object and Deal Object | Available deals for this impression and their attributes may be communicated within the bid request. Any new deal attributes communicated in the bid request overrides any existing deal attributes or conditions. |
| none | Available deals for this impression are inferred for each per bid request. |
The following table outlines how deal bids are communicated in the bid response for each PMP configuration mode.
| Integer value | Supported fields | Description |
|---|---|---|
|
| Bids corresponding to this deal are included in the bid response |
