Inventory Packages
An option that allows buyers to purchase publisher inventory using open auction mechanics, and does not require any negotiation between a buyer and publisher. They offer high quality inventory to buyers at open market rates. allow buyers to purchase media owner inventory using open auction mechanics, and does not require any negotiation between a buyer and media owner. They offer high quality inventory to buyers at open market rates, which allow for scale and efficiency. Media Owners can monetize their inventory and audiences using Inventory Packages, and get a larger share of a buyer’s campaign A collection of multiple ads in different formats. budgets.
Using Inventory Packages, buyers can use a single deal A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID to buy inventory from multiple Media Owners. These deals compete with bids in the open market using the open market floor A pricing control used by media owners and exchanges to set a minimum sale price on inventory. rate (minimum CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate that is required to bid on this inventory). Unlike direct deals, deals that use Inventory Packages require no negotiation of terms between Media Owners and buyers. Instead, you work with Index's Buyer Services team to create the deal.
Media Owners can benefit from using Inventory Packages in the following ways:
Access to more buyers bidding on your inventory
Another source of revenue for your inventory
Bring your inventory to the market faster
Viewing reporting for Inventory Packages
You can view reporting to see which transactions occurred using Inventory Packages by selecting the Demand Channel field in your report. For more information on creating reports, see Create a report.
All Index Media Owners are automatically eligible to participate in Inventory Packages. If you do not want to make your inventory available to buyers through Inventory Packages, contact your Index Representative to opt out.
