Inventory Packages An option that allows buyers to purchase publisher inventory using open auction mechanics, and does not require any negotiation between a buyer and publisher. They offer high quality inventory to buyers at open market rates. allow buyers to purchase publisher The owner of a website or app where advertisements are served. inventory using open auction mechanics, and does not require any negotiation between a buyer and publisher. They offer high quality inventory to buyers at open market rates, which allow for scale and efficiency. Publishers can monetize their inventory and audiences using Inventory Packages, and get a larger share of a buyer’s campaign A collection of multiple ads in different formats. budgets.
Using Inventory Packages, buyers can use a single deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID to buy inventory from multiple publishers. These deals compete with bids in the open market using the open market floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. rate (minimum CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. rate that is required to bid on this inventory). Unlike direct deals, deals that use Inventory Packages require no negotiation of terms between publishers and buyers. Instead, you work with Index's Buyer Services team to create the deal.
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Target specific inventory based on device type, format, operating systems, browsers, countries, and video placement. For descriptions of these targeting values, see Targeting options for Inventory Packages.
Publishers can benefit from using Inventory Packages in the following ways:
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Access to more buyers bidding on your inventory
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Another source of revenue for your inventory
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Bring your inventory to the market faster
Viewing reporting for Inventory Packages
You can view reporting to see which transactions occurred using Inventory Packages by selecting the Demand Channel field in your report. For more information on creating reports, see Create a report.
All Index publishers are automatically eligible to participate in Inventory Packages. If you do not want to make your inventory available to buyers through Inventory Packages, contact your Index Representative to opt out.
